Answer 1: Digital marketing campaign:

Apple released their new campaign in 2014. It was the hashtag "taken on iPhone."
Developers wanted to demonstrate the picture on their smartphone, as well as its
clarity and dependability. Apple was also renowned for its pictures, which were on
par with professional models. This advertising was a resounding success. Many
"participants" were utilising the topic to share images they had shot. Apple had
reached a large number of prospective consumers while spending very little money.
"#shotoniphone" was the hashtag. It also was their catchphrase in subsequent years'
advertisements, as well as the major focus of the advertising. It was complemented
with addicting music, and was one of the most notable features.

Participants in this campaign were required to submit photographs taken with the
smartphone camera. A group of experienced experts examined the photos, and the
best ones were utilised by Apple and placed on billboards, stores, and other
locations. There have been about 15 million postings that included the hashtag,
giving this "campaign" one of the best and largest campaigns ever. This ad was
mainly intended to encourage iPhone sales. This was Apple's primary goal. Apple
never invited anyone to test the hashtags. People joined since the issue was topical
and just because some iPhone users engaged in the movement. It was also
intended to raise internet knowledge, attention, and discussion.

Iphone's primary goal was to grow sales. Apple's target customers are topmost
individuals. Apple items are pricey, yet they are extremely cheap to the wealthy. This
campaign was mostly marketed by Iphones on social networks. This medium was
chosen because of its remarkable social networking reach. They also meant to target
the adolescent demographic, therefore digital networks were the perfect channel
through which they ran the marketing.

As a result, this is the continuing promotion that Apple used, and it was a huge
success.

Answer 2.

Toys are within the category of consumer products, hence the distribution route that
should be employed in this scenario is a multiple channel of distribution. The
distribution route is crucial in commerce. There are numerous transmission routes,
and the best channel for a given product should be utilised.

Consumer products are distributed through the following channels:

(A) Zero channel: The items are exclusively moved from the supplier to the
customers through this channel.

(B) One-stage Channel: The commodities are transported in the following order in
this channel: Manufacturers, Retailers, and Customers

(C) Two-stage Channel: The commodities are transmitted in the following order
through this channel:

Manufacturers Wholesalers Retailers Customers

(D) Channels with three stages: The commodities are transmitted in the following
sequence using this channel: Manufacturers, Agents, Wholesalers, Retailers, and
Customers

3.

(A) For perishable commodities: The zero channel management strategy is

appropriate for perishable goods.

(B) The three-channel distribution is appropriate in this scenario.

(C) In this instance, one stage channel distribution takes place