PLANT BASED MEAT

MARKETING PLAN
Presented by
Mr. K. Madhusudan
OUR BIG IDEA
Plant based meat gradually gains mainstream recognition in
India, an array of food brands and companies are expanding
their product portfolio and offering plant based meat in the
form of burgers, hot dogs, Deli meat, nuggets, salami and
peperoni.
Mirchee Media Offers Auroma marketing support to launch
plant based meat like Peperoni and Salami in Indian Market.
Plant Based Meat Market 2019-2030

Global alternative meat market looks

very attractive. It is projected to reach
between $350-400 billion by 2035.

In India, the plant-based market is

expected to grow to $650-700 million
by 2025. Reports indicate, 54 percent
of the early adopters in India are
familiar with plant-based meats. And
nearly 80 percent are willing to try
them.

2020 saw a major expansion of this

sector. Some eight out of 21 plant-
based meat alternative Indian startups
were launched during 2019-20. And
five major International and Indian
players entered this segment during
2020-21.
Indian Market Players for Plant based Meat
Phase 1 Tactics: The BUZZ
 Phase 2 Tactics: The Launch
• Key offers for partners, Distributors and retail stores.
• Online store promotions
• Pamphlets and online promotions in all regional plant meat based groups, meat alternative groups, protein groups and vegan groups
Awareness • Brand awareness through promotional activities.

• Channel Presentation
• Customer Presentation
Demand • Online press release
Generation

• Competitive buyback program

Focused • Customer Referral
retention

• Online Marketing Promotions with relevant channels

• Social Media
Focused • New Offers to Customers
Online

• Regional Farmers Market

• Direct Mall Promotion
• Chef Shows
Lead Gen • Trade promotions
Phase 4:The Marketing Jingle

Registration, product launch on the

online stores and retail outlet.

Brand promotions on Social Media

Press Release and chef reviews

Phase 5: The Momentum
Phase 6: Lead Generation & Funneling
THANK YOU!