Distribution

A distribution channel is a chain of businesses or intermediaries through

which a good or service passes until it reaches the final buyer or the end
consumer. Distribution channels can include wholesalers, retailers,
distributors, and even the internet.

Strategies for distribution

Intensive distribution

Exclusive distribution

Selective distribution

Intensive distribution
Our strategy will be intensive because we have large number of retailer. And
our product is also need for everyone. Customers can buy any brand if their
choice brand is not available Intensive distribution’s aim is to provide maximum
coverage of the market by using all available outlets.
Selective distribution

Types of channels
Direct channel
Indirect channel
Distribution channel strategies employed by the pure bread industry in the
state are:
Direct channel
Direct distribution from producer to consumer.
Indirect channel
We use indirect distribution channel to reach our product to consumer
An indirect distribution channel relies on intermediaries to perform most or all
distribution functions.
Distribution from producer to distributor to retailer to consumer

Company. Distributor. Retailer. Customer

First we manufacture the products in the company then we shift this in the
company warehouses. Then the delivery truck delivery these fresh products to
the retailer shop.