PONTIFICIA UNIVERSIDAD JAVERIANA

FACULTAD DE CIENCIAS ECONÓMICAS Y ADMINISTRATIVAS

DEPARTAMENTO DE ADMINISTRACIÓN DE EMPRESAS
PROGRAMA ACADÉMICO DE EMPRENDIMIENTO

RESUMEN EJECUTIVO DEL MODELO DE NEGOCIO

PRESENTADO POR:
1. AUBOURG Adrien
2. CHARRIER Ethan
3. ENTZMINGER Bertrand

NOMBRE DEL PROYECTO

SOAPY, a car-care app

4 Palabras

INFORMACIÓN GENERAL
Se debe definir el problema que dio origen a la idea de negocio, la descripción de la oportunidad, también deben presentar la descripción y
objetivos de la organización (¿En qué negocio se encuentran?).
Time is becoming more and more scarce. On-demand services are constantly growing and people need to
take care of their cars, but appointments in garages are hard to find and very long. Why not make an Uber
Eats of the car?
100 Palabras máximo

SEGMENTO DE MERCADO Y DESCRIPCIÓN DEL MERCADO OBJETIVO

Describir brevemente las características y necesidades de los diferentes segmentos de mercado a los cuales están dirigidos los productos o
servicios de la organización.
We address all car owners who have the financial means to go to the garage several times a year if
necessary. Our customers' time is very precious and they need to optimize it to be able to concentrate on
other aspects of their lives (family, work,...). We address parents who need a clean car to build a healthy
environment for their children, those who do not have time to go to the garage to change their air filters or
wash their car every month.
We also address those who do not have the time to wait sometimes several weeks (due to lack of time or
appointment) to change the fluid of their brake.
200 Palabras máximo

PROPUESTA DE VALOR Y DIFERENCIACIÓN DE LA IDEA

En esta parte presentar cuales son las soluciones que la empresa generará a los problemas de los clientes. De igual manera deben realizar una
descripción resumida de los productos o servicios, resaltando sus aspectos diferenciales y el valor que le entregaran al cliente.
If we had to define our service in one sentence, we would say: it is an on-demand car garage at home.
You can pay for the services of a specialist to save time and be sure of the result. The stores on the
application are car garages or gas stations, so it is possible to order any car part and change it. It is possible
to order gasoline so that you don't have to go and wait in a gas station.
Moreover, we offer a subscription service: you can schedul car wash sessions at regular intervals for
example. And we offer formulas that will be cheaper such as: a "windshield" formula with windshield wipers,
window cleaning fluid, and their replacement by a specialist.
To finish, our app will be built on the model of Uber in order to keep this User-Friendly aspect and this ease
of use. So you will enter an address and put stuff in your basket and in the hour the delivery will happen.

200 Palabras máximo

TAMAÑO DEL MERCADO Y TASAS DE CRECIMIENTO

Mostrar el volumen de mercado y tasas de crecimiento se esperan tener de los clientes, así como las metas de crecimiento en los próximos 5
años.
 The size of the Car Wash Apps industry is growing rapidly and reached a revenue of $15 billion in 2021.
The growth speed of the industry is 12.5% per year.
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CONCLUSIONES FINANCIERAS Y DE VIABILIDAD

Presentar brevemente la estructura de financiación del proyecto, así́ como los ingresos esperados y principales indicadores financieros.
We are thinking of raising funds through the issuance of a cryptocurrency that will be useful in the
application and which will allow you to pay less in the application. We are therefore taking advantage of the
current attraction of cryptocurrencies to raise a large amount of currency.
We expect to grow at 20% per year. This is our goal.
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INVERSIONES REQUERIDAS
Explicar brevemente que tanta inversión (estimada) es necesaria para el desarrollo del proyecto. Fuentes posibles de financiación y para qué se
requiere esa inversión.
We have 4 investments necessary for the development of our company: the development of the application
(so that the operation is problem-free), the design of the application (a user-friendly design that makes use
pleasant and makes you want to use our application), the purchase of APIs (necessary for the link) and
marketing and communication (to make us known). Each point is necessary in its own way.
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