MARKETING MANAGEMENT

ASSIGNMENT NO. 2

DIRECTION: PLEASE ANSWER THE FOLLOWING QUESTIONS COMPREHENSIVELY.

1. How do business practices are changing? (Old Economy versus New Economy?

2. What are the major drivers of the new economy? Explain each.

3. Illustrate and discuss the supplier-customer relationship: The traditional structure and the new
economy structure.

4. How are marketing practices are changing through e-businesses?

REQUIREMENTS:

1. Handwritten – use white papers and black ballpen.

2. To be submitted a day before your synchronous class.

Reference: Marketing Management by Philip Kotler

LEONILA C. CRISOSTOMO, PhDPA

Associate Professor IV