UNIVERSITI TEKNOLOGI MARA KAMPUS CAWANGAN BANDARAYA MELAKA

BACHELOR OF BUSINESS ADMINISTRATION (FINANCE)

MGT 657: STRATEGIC MANAGEMENT

KUEH KITE MELAKA

COMPANY REVIEW AND STRATEGY PLAN

NO NAME MATRIC NO
1 AINI NADIA NURFAIZ BINTI MOHD FAIZAL 2020602166
2 MAISARAH BINTI HAMZAH 2020819542
3 MUHAMAD AMZAR BIN ZULKIFLI 2020896788
4 NORASLINDA BINTI KAMARUZAMAN 2020477604
5 NUR SYAZWANI BINTI SHAMSUDDIN 2020897488
6 SITI HAPIJA BINTI BASIR 2020495356

M1BA2425A

MADAM NORRAEFFA BINTI MD TAIB

1.0 COMPANY BACKGROUND
2.0 COMPANY REVIEW

2.3 ACHIEVEMENTS
2.4 PROBLEM

Kueh Kite Melaka has faced problems getting and managing employees. This is
because, according to the owner of the Kueh Kite Melaka, Puan Siti Nor the part-time
workers who have been recruited into her business often do not attend to work and give
excuses at the last minute. Then, part-time workers who have problems showing up to work
will continue to be fired if the problem persists. Susceptible to this, businesses face the
problem of not having enough staff. Furthermore, on festival days, school holidays, and
public holidays, Kueh Kite Melaka will receive many orders from customers. This makes it
difficult for businesses to complete all the orders from their customers.

 Harga barang naik

 Mendapatkan raw materials
 Masa pembuatan yang panjang

2.5 CONCLUSION