1.

what could be the main reason for tata motors entering the global ultra low cost

market

Tata Motors is among India's leading car manufacturers, producing low-cost automobiles.

By providing the same products or services at a cheaper price, a company can achieve a better

financial performance (Garg, 2019). Tata Motors is thought to have already chosen to dominate

the new marketplace in a reduced cost marketplace since the demographic in low middle and

lower income countries is larger, allowing them to dominate in both quantity as well as revenue.

This allows Tata Motors to produce greater revenue without being influenced by a nation ’s Gdp

or prices.