A

PROJECT REPORT
On
“STUDY ON DIGITAL MARKETING TOOL OF BOAT COMPANY”
With special reference to
“BOAT.”

Submitted TO-

Savitribai Phule Pune University, Pune

In partial fulfillment of the requirement of
Bachelor of Business Administration (BBA)
Submitted by
BHOKARE OM KISHOR
- Under the guidance of -
Prof. AUTI M.N.
THROUGH
Gramonnati Mandal’s
Arts, Commerce, Science Collage Narayangaon
(Department Of BBA/BCA)
For The Year 2021-2022
 CERTIFICATE

This is to certify that Mr. Bhokare Om Kishor of SY BBA Roll No. 5 having
specialization in Marketing Management has successfully completed his project titled
“STUDY ON DIGITAL MARKETING TOOL OF BOAT COMPANY .” as per the norms of
Savitribai Phule Pune University under the guidance Prof. Auti M.N for the academic year.

Internal Examiner External Examiner

(Prof. Auti M.N.)

Project Guide HOD Co-Ordinator

(Prof. Auti M.N.) (Prof. Gharage S.V.) (Prof. Kudekar S.B.)

 DECLARATION

I hereby declare that the information, Photographs, Data etc. Gathered during the internship
period of research report study shall be strictly utilized only for the purpose of project report
is a part of the partial fulfilment of Degree of Bachelor in Business Administration at Arts
Commerce & Science College, Narayangaon for the academic year 2021-22 under Savitribai
Phule Pune University, Pune.

I honestly state that the intention of collection of the information in my research report is
solely for the purpose of study, not for commercial purpose or any means my sole and sincere
motive to learn the procedure practically and express my views by preparing Project Report.

Thus, the sole and honest objective for collecting the information is only for the academic
purpose and I assure that collected information shall be restricted only for Project Report.

Place: Narayangaon

Date: / /

BHOKARE OM KISHOR
 ACKNOWLEDGEMENT

I would like to sincere thanks to Prof. Auti M.N. for their valuable cooperation and support,
without whom it was difficult to complete this project work.

I am extremely delighted to express my deep hearted regards to my research project guide

Prof. Auti M.N. Arts, Commerce, Science College of Narayangaon, who has spent his
precious time to direct these academic undertakings without his guidance and valuable
suggestions, this work, would have not been completed.

I am also thankful to all employee of BOAT. for extending their support during the
internship. Due to their support only, I was able to collect primary and secondary data.

I also pay my sincere thanks to all those who have directly or indirectly supported me to
complete this project.

Place: Narayangaon

Date: / /

BHOKARE OM KISHOR
 INDEX

Sr.No. Content Page No.

1 Chapter-1 1

1.1 Introduction 2
1.2 Objectives of Study 3
1.3 Research Methodology 4
1.4 Limitations of study 5

2 Chapter-2 6

2.1 Introduction of Organisation 7

2.2 Company Profile 8
2.3 Departments 9

3 Chapter-3 10

3.1 Theoretical Fremwork 11

3.2 Research Methodology 12

4 Chapter-4 13

4.1 Data Analysis & Interpretation 14-18

5 Chapter-5 19

5.1 Findings 20
5.2 Suggestion 20
5.3 Conclusion 21
5.4 Bibliography 22
CHAPTER NO.1
INTRODUCTION
OF THE STUDY
1.1 INTRODUCTION

Company Profile is an initiative by StartupTalky to publish verified information on different

startups and organizations. The content in this post has been approved by boAt.

Music systems are not portable! Hence, as a matter of fact, we all want such devices that can
easily be carried with us while traveling. This is the idea that gave rise to headphones and
earphones as a portable alternative to the traditional music systems. These devices can easily
be carried from one place to another, thereby offering the same feel as the speakers and music
systems.

With the emergence of headphones, music lovers, listeners of music, and other professionals
can now listen to their favorite tracks, watch the movies of their choice, and talk with their
office colleagues, managers, and friends without disturbing others. Though the headphones
are being used for quite some time in India, just like they are used in any other part of the
world, only a handful of Indian manufacturers can be spotted. Boat is one of the leading
players among them, and the brand simply steals the show!

boAt has got an astonishing collection of earphones, earbuds, headphones, and wireless
speakers that stands apart due to the quality, affordability, and world-class designs that the
company offers. Founded in 2016, boAt is hailed as India's no. 1 earwear audio brand. The
company allows users to experience both spirit and energy at the same time.

boAt has been dubbed as the 5th largest wearables brand globally since December 2020.  

If you are looking to have a glimpse of the success story of boAt, then StartupTalky has
brought you all about boAt, its Business model, Revenue model, Startup story, Funding,
Founders and team, Investors, Growth, Competitors, Future Plans, and more.
1.2 Objectives of the study

The overall objective of digital marketing is creating and developing services and products that
meet the specific needs of customers and offering these products at competitive, reasonable prices
that will still yield profits. Businesses must realize that, the customer lies at the center of any
organization's marketing efforts, determining the overall success of the product or service.

 To increase customer loyalty

 To define target market

 To determine your customer need

 To Increased Brand Awareness

 To Greater Brand Loyalty

 To Better Customer Engagement, And Experience

1.3 Research Methodology

Research methodology is a process used to collect information and data for the purpose of
making decisions. The methodology may include publication research, interviews, surveys
and other research techniques.

 Data Collection
The data is collected from both primary and secondary sources.

 Primary Data
The source of primary data is through questionnaire based on the objectives.
 Secondary Data
The secondary data were collected from books, journals, websites and other published
sources.

 Sample Design
A self- designed questionnaire was developed and given to general public. The
questionnaire is related to Study On Digital Marketing Tool Of Boat Company.

 Sample Population
The population of the study is general public.

 Sample Size
The sample size of the study is 30.

 Sampling Technique
The technique used for selecting the sample is non-random or non-probability
sampling techniques. Convenient sampling is used for collecting data in this study.
1.4 Limitations of the study

 Respondents bias towards the questions.

 The study is conducted within limited time.

 Lack of face-to-face interaction with respondents.

CHAPTER NO. 2
INTRODUCTION
TO THE
ORGANISATION
2.1 Introduction

BoAt is an India-based consumer electronics brand established in 2015 that markets

earphones, headphones stereos, travel chargers and premium rugged cables. Imagine
Marketing Services Private Limited, which does business as BoAt, was incorporated in
November 2013 by co-founders Sameer Ashok Mehta and Aman Gupta.

BoAt offers a line of smart watches that offer a variety of fitness modes, health monitoring
features, and call, text, and social media notifications. 

BoAt (legal name "Imagine Marketing Services Pvt. Ltd.") is an India-based company which
was incorporated in November 2013. BoAt markets earphones, headphones stereos, travel
chargers, and premium rugged cables.

BoAt designs and markets a variety of audio-focused consumer electronics, including

wireless earbuds, wired headphones, wireless speakers, home audio equipment, smart
watches, and an assortment of mobile phone accessories.
2.2 Company Profile

Name BoAt

Headquarters New Delhi, India

Company Type Private Company

Founder / CEO Aman Gupta

Founded 2015

No. Of Employees 180

2.3 Departments :-

Departments

Co-Founder and CMO:- Aman

Gupta

Co-Founder and CPO :- Sameer

Mehta

Vice Prseident Strategy :-

Divyanshu k.

Vice President Growth :-

Damandeep Singh Soni
CHAPTER NO. 3
THEROTICAL
FRAMEWORK
3.1 Theoratical Background
The brand offers us a range of products from an extensive catalog of
headphones, earphones, speakers, to travel chargers & premium cables. There
have been excellent brands in the market that offered a great range of products
but the problem with them was that they were either very expensive or looked
awful to the eyes. This is where the boAt lifestyle brought-in the revolution. This
India based startup has managed to attract customers with its stylish products.
 
So, in this blog, we will be covering the small but interesting journey of boAt
Lifestyle. We will also learn about their products in brief to understand the
extension of their catalog. We will also look at their investors and market
performance over the years. 
So, to begin with, let us start with the minds and ideas behind this startup. 
 
What was the idea behind boAt?
 
boAt Lifestyle doesn’t boast of a very prevalent history. It is a Delhi-based startup
that was started in 2016 by Aman Gupta and Sameer Mehta. The company term
itself as a lifestyle brand that deals in fashionable consumer electronics. boAt
Lifestyle was started with the sole aim of bringing affordable, durable, and more
importantly, ‘fashionable’ audio products and accessories to millennials. 
 
Having started as a cable manufacturer and seller company, today, it has
expanded its catalog. Now it sells a wide variety of fashionable electronic goods
ranging from travel chargers and premium cables to headphones, earphones,
speakers. The company is steadily growing and extending its services to millions
of ‘boAtheads’ (A term the company uses for all its consumers and brand
ambassadors). It has been only four years since the journey but the company
stands tall with more than 800,000 happy customers.
3.2 Research Methodology
Research Problem:To make a comprehensive study of BoAt and know the customer
satisfaction on digital marketing.

Types of research: Descriptive type research has used to complete the project. This
research is based on fact finding enquires the various are totally independent and
uncontrollable.

Data Collection:
1. Primary Data: -Are collected from direct resource (customers of BoAt)
through questionnaire.
2. Secondary Data: -Which are used for research to know the history
scope of BoAt are collected from already available resource like net and other
resources.

Universe: Universe of this research is BoAt customer in Junnar area.

Data representation techniques and tool:Pie charts has used for
representation.
 CHAPTER NO. 4
DATA ANALYSIS
AND
INTERPRETATION
Data Analysis and Presentation
1. Do you know about BoAt company?

Yes No
30 0

Yes
No

100%

Interpretation: -

.
Data Collected for this questionnaire to know about customers of BoAt Data collected for
project from 30 respondend in which 30 peoples are known about BoAt company. In total
respondent we analyses that most of customers are youth in my observation I found that most
people are comfortable with purchasing products from BoAt .
2. Did they see BoAt advertisement on social media.

Yes No
30 0

Yes
No

100%

Interpretation: -
Out of 30 peoples all said that they saw a advertise of BoAt on social media. So we can said
that advertisement strategy of company is good.
 3. Did advertisement and promotion tools influence you to purchase their products?

Yes No
22 8

27%
Yes
No

73%

Interpretation:

Data collected for this questionnaire to know about that customers are influence by BoAt
advertisement and promotional tools. From 30 customers 22 customers answered yes that
advertisement influenced them to purchase BoAt products & 8 customers answered no that
advertisement hadn’t influenced them to buy products. In total respondend we analyses that
most of the customers influence to advertisement and promotion tools to purchase BoAt
products.
4. From where you buy the BoAt products ?

Online Shop
21 9

30%
online
shop

70%

Interpretation :-

Out of 30 peoples 21 peoples are buying the boat products from online & 9 peoples are
buying boat products from shop.
5. Are you satisfied with BoAt products?

Yes No
17 13

Yes
43% No

57%

Interpretation :-

Out of 30 peoples 57% peoples are satisfied with BoAt products & 43% peoples are satisfied
with other products. So in these we se that their is more demand for BoAt products.
 Chapter 5.
Findings
Suggestions
Conclusion
Bibliography
5.1 Findings:

1. Nowadays, Companies are concentrating more on digital marketing instead of

traditional marketing.

2. Mostly the company stated their digital marketing campaign in 2016 and 2017.

3. The services and Quality of the products provided by BoAt were satisfy the

customers.

4. Most of the customers suggest BoAt products to their friends.

5.2 Suggestions:
1. Get as much reviews as possible.

2. BoAt should provide its other services in rural areas too.

3. Attract consumers with discounts.

4. They should provide more offers for customers.

5.3 Conclusion:
In this course we have explored the meaning of digital marketing and marketing
strategies. We have also considered the importance of the digital marketing and identified
different communication tools that a company might use to interact and communicate with
their targeted customers. You have been introduced to a few theoretical concepts and ideas,
which have been illustrated using real example.

1. The survey was conducted in Junnar. This project report concludes that BoAt
products are easily available in urban area.
2. Major of people are satisfied with the quality of BoAt products.
5.4 Bibliography
Reffered sites:

 www.boat.com
 BoAt.Wikipedia

Reference Books:

 Reference books provided by the company.

 Digital Advertising management.