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Build Your Network, Boost Client Engagement, and Drive

Results
Businesses and organizations across all industries stay connected
with customers and supporters by utilizing social media platforms.
Your customers use social networking sites, such as Facebook,
Instagram, Twitter, LinkedIn, Pinterest, TikTok, and Google My
Business to communicate with your company and other potential
customers about their thoughts and experiences with your brand.
Social media can also be used as a sales tool, an extension of your
brand’s personality, and ultimately, it’s a marker of your brand’s
success. But social media doesn’t manage itself and businesses have
found that it makes sense to partner with experienced social media
management teams.

Social Media Management & Your Omni-Channel


Marketing Strategy
Did you know that over 82% of the American public and 56% of the
world’s population use some form of social media? Users are
spending an average of 2 hours and 27 minutes on social media each
day. That provides you with excellent opportunities to put your brand
in front of your target audience. Managing your brand’s social media is
a critical part of your overall digital marketing strategy.

Effectively using social media involves much more than just creating
profiles on popular social media platforms like Facebook, Instagram,
LinkedIn, Twitter, Pinterest, and more. At Marketing.com, we
understand the platforms, the unique user groups of each, and the
proper way to communicate accordingly – what works on one platform
may not always work on another. Proper social media management
and engagement takes advantage of consumer behaviors and trends
to creatively promote your brand in ways that are effective and don’t
bombard your audience with over-the-top sales messages.

Social engagement elicits feedback, provides instant interaction, and


is generally inexpensive to implement. The social media experts at
Marketing.com know that it's an art form to accomplish both stellar
engagement metrics, as well as purchase intent and sales, serving
both your customers and your business.

Tracking and Measuring


As part of our strategic approach, we track and measure your results
to determine the effectiveness of social media for your business. In
addition to tracking likes, shares, and favorites, Marketing.com uses
social media analytics to track awareness, engagement, click through
rates (CTRs), and conversion rates to measure the success of your
posts and campaigns. We help you better engage your audience to
leave reviews, sign up for a webinar, or perform other actions that
ensure your social media posts are compelling and valuable to your
bottom line. Let Marketing.com develop an integrated social media
strategy that propels your customers to engage with your brand and
expand your business’s reach.

Take the Guesswork out of Social Media


We listen to our clients to learn about your brand and target audience
to develop a comprehensive social media marketing strategy that fits
your brand’s unique needs. We know that a successful social media
marketing strategy consists of a well-thought-out plan and an engaged
audience. It can be all too easy for a brand’s message to get lost in
the fast-paced world of social networking. That is why our team works
hard to ensure that we craft the right message, with the right creative
content so that your posts don’t get swept away by algorithms. We
design posts to either create brand awareness, increase followers and
engagement, drive traffic to your website, and/or encourage sales.
Our team helps you develop a plan geared to what you want to
accomplish with social media. Marketing.com knows that each client is
unique, and you have your goals when it comes to marketing and
utilizing social media. That is why we take the time to learn about your
brand and discover the best practices to ensure success when it
comes to marketing on social media platforms. Success in social
media begins with an effective strategy.

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