BUSINESS PLAN

Agbunag, Joeson

Cabingas, Kariz

Manzano, Trixie Ann

Molina, Jango

Pascua, Ma. Luisa

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 BUSINESS OVERVIEW

The Business

Cookie Dough, one aims to be a cornerstone in the community creating a

neighborhood atmosphere where customers feel comfortable and become instant regulars.

We seek fair and responsible profit, enough to keep the company financially healthy for the

long term and to fairly compensate owners and investors for their money and risk. Awareness

of high-quality baked goods is on the rise. Good cookie is a rare combination of nutrition and

convenience. Today's consumer has less time to create wholesome, handmade/ home-based

cookies but increasingly appreciates the nutritional and sensory benefits it provides. Good

cookie provides vitamins, minerals, and fiber all of which are nutritional in value. Low fat

form that is portable and delicious. Good bread never goes out of style.

Cookie Dough One will produce and sell high quality, handmade/home-based cookies

to the consumers or buyers and. Our company will focus on Filipino Style; cookies will be

baked and sold at a storefront facility using bread oven. Labour saving devices will allow the

proprietor to run the entire operation with the help of two part time, seasonal employees.

Cookie Dough One main competition includes a health food store and high-quality

baked goods, in different areas. Its advantage lies in the high quality of its products due to

specialization and good manufacturing. The main marketing focus will be an eye-catching

sign, the scent of fresh cookies wafting out of the storefront, and periodic printed

advertisements. The company will sample its products liberally.

After establishing the operation, the organization will explore the possibility of

making takeout baked goods. Delivering wholesale cookies to specialty retailers will also be

considered and also nationwide.

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BUSINESS LOGO

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Business Vision and Mission

Vision

To operate a dynamic and successful business organization while providing best-in-

class services to become customer’s first choice for cookies product. Also, to be everyone

favorite by creating an exceptional cookies and customer service experience to new and loyal

customers everywhere.

Mission

Cookie Dough one, simple goal is simple: to bake the best Cookies ever made. By

using premium ingredients in every freshly baked treat, and offering excellent customer

service, we guarantee products that are only delicious but also a delight to enjoy. It focuses

also to provide guests with a customized quality cookie that they create for a fair and

affordable price. Customers will be surprised at the wide array of cookies combinations.

Cookie Dough one will strive to meet or even exceed guests' expectations in bringing them a

unique cookie experience. The goal will be to build a positive reputation and clients in the

surrounding communities for delicious cookies, fun atmosphere, and friendly customer

service.

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Organizational Chart

Ma. Luisa Pascua

MANAGER

Kariz Cabingas Jango Molina

PRODUCTION CASHIER
SUPERVISOR

Trixie Ann Manzano Joeson Agbunag

CHEF/BAKER DELIVERY MAN

Target Market

Target consumers/customers aged 2–30 binges on sweets, snack a lot and buy the

cookies they like the best rather than the healthiest choice. But also, we knew that cookie is

good for everyone. This makes this segment an ideal target market for cookies. Marketing

Strategies The primary focus is to create loyal customers through personal attention and

satisfaction to meet first years' projected sales. Cookie Dough One seeks expansion into other

markets and distributions to increase first years' projected sales by 50%. Competitiveness

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will be maintained by keeping costs at entry levels through competitive shopping and

retaining personnel. Cookie Dough One will maintain a competitive advantage by expanding

the product line to include cookie cakes, other dough types, lactose-free dough, and seasonal

ingredients. Cookie Dough One will seek equipment options to increase operating efficiency

to support added sales.

The Location

The Cookie Dough one will operate within the Public Market in Binalonan, Pangasinan. We

decided that we will put our business in a crowded and easy to access and easy to find. Thus,

the costumers will not have a hard time whenever they want to buy our product.

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The Product and Product Description

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 Product Product Description

Cookace is a baked or cooked food that is typically

small, flat and sweet. It usually contains flour, sugar

and some type of oil or fat. It may include other

ingredients such as chocolate chips, nuts, etc. It can

be soft or crispy my favorites. Cookace is a sweet,

crunchy, crumbly, buttery bite that lingers as you

chew it and now and then, a sweet, decadent pop of

intense goo (a chocolate chip) melts in your mouth. It

is a “just right” cookie.

Gourmet Cookace Our freshly baked assortment of

gourmet cookies come in a variety of tasty flavours

such as chocolate chip cookies, Oreo cookies, banana

cookies, peanut cookies with dotted chocolate chip.

Also, we offer different toppings and many more.

Cookace Basket Our wide variety of cookie baskets

are filled with delicious gourmet cookies with your

choice of themed decorated cookies to top it all off.

Personalization or For Gift Any of our arrangements

containing message cookies can be changed to display

the message of your choice! Add a personal message

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for your recipient.
ADVERTISING TECHNIQUES

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