People respond to incentives.

1) Unsafe at any speed

Mandating safety regulations on cars
The threat of being killed in an accident is a powerful incentive to drive carefully. With the
various safe design elements, the probability of being killed is less therefore people choose
to have more accidents.
Goods- speed and recklessness are goods people feel pleasure from.
You get where you are going faster. People risk death everyday for trivial rewards.