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Procurement generally refers to the final act of Minimizing cost is a critical aspect of improving
purchasing, but it can also include the your procurement processes. But it’s
procurement process overall, which can be also vital to identify suppliers that provide the
critically essential for companies leading up to quality of goods and services that the
their final purchasing decision. the company needs and can deliver reliably and
has a track record of doing so.
What is Management?
“Management” is the process of working with
and through others to effectively achieve the
goals of the organization by efficiently using
limited resources in the changing world.
● Moving materials quickly through the Value for money: The organization must
supply chain, expediting deliveries when manage funds efficiently and economically when
necessary. procuring goods and services. This may include
conducting cost-benefit analyses and risk
● Keeping abreast of conditions, including assessments. It’s worth noting that low cost does
pending price increases, scarcities, new not necessarily equate to greater value;
products, etc. characteristics such as quality and durability also
factor into determining whether the purchase
represents value for money.
What is the position of Purchasing in the Increase in Value - As a rule, investors expect a
business strategy and which demands do lasting increase in the company’s value. To
Purchase have to meet? It can also be ensure that increase, a cost-oriented approach
ascertained which internal purchasing may be chosen with the consequences of total
requirements must be satisfied; for example cost control and the reduction of material prices.
quantities, technologies, or processes, to which Otherwise, a growth-oriented approach may
the purchasing strategy must be aligned. result in an increase in the value of the
company.
Monitoring external factors show the influence
the corporate environment has on the
achievement of the company’s goals and how Product Roadmap - The product roadmap gives
far this environment is linked with internal an overview of the current and future product
requirements. portfolio of the company. Therefore, the
roadmap shows which products the company
Analysis of the Internal Requirements has introduced in the market or intends to
introduce at which time and in which quantities.
By analyzing the internal environment, the For Purchasing, the roadmap includes important
requirements of one’s own company are information such as product life cycles, market
identified. segments, competitive situations, planned
quantities of sale, and required technologies.
Cross-departmental sharing of information is
absolutely necessary in order to translate the Technology Planning - Closely connected to
identified requirements into concrete demands. the product roadmap is technology planning.
Essentially, the following aspects will be Which technologies will be required in the future,
considered: how many new developments will there be, and
● Business Strategy what is the company’s own share of the
● Increase in Value innovations? Especially in view of increasing
demands on time frames for development reconciled with the company’s requirements.
projects, there is a clear trend towards open The specific approach to the external
innovation processes that require the early environment extends to the
involvement of development partners. To enable following areas:
this, Purchasing must proactively act in terms of
procurement market research and supplier Industry Structure - For purchasing, the
development in order to identify the optimum question of whether it is acting in a buyer or a
partners at an early stage. seller market is of enormous importance. The
answer will be different depending on the
Production Planning On the basis of the economic situation and industry. If, for example,
product roadmap, a decision must be made as Purchasing acts in an oligopolistic market its
to how the ratio of internal to external added bargaining power will be correspondingly weak.
value should be balanced. Another important point is the future
development of supply and demand in the
What is the degree of the company’s own added industry. How will the procurement market
value and what preliminary work will suppliers change; is there a risk of material bottlenecks
have to contribute in the future? Will parts be or will excess capacity build up? All these
bought separately or is it intended that complete factors may influence current purchasing
modules are bought? Furthermore, in this methods.
context, a general make-or-buy approach must
be developed in which standardized decisions Supplier Structure - Apart from a sound
can be made as to when supply shall be kept in- knowledge of the current market situation,
house or sourced externally. purchasing must also know its own supplier
structure in details. The answer will be different
Product Complexity and Product Quality depending on economic situation and industry.
What are the company’s demands regarding If, for example, Purchasing acts in an
product quality and therefore also on the oligopolistic market its bargaining power will be
suppliers’ added value? If the demands are strict correspondingly weak. Another important point is
they will be the decisive factor in future supplier the future development of supply and demand in
selection exercises. Furthermore, supplier the industry. How will procurement markets
developments aimed at improving quality and a change; is there a risk of material bottlenecks or
targeted supplier build-up must be initiated to will excess capacity build up? All these factors
meet the requirements. may influence current purchasing methods.
Flexibility Depending on industry and market Economic Environment - The review of the
position, companies must be able to react economic environment does not focus on
quickly and flexibly to shifts in the market. individual sectors but on macroeconomic
Competitive pressure, customer requirements, or developments. This includes economic
short product life cycles determine the indicators, currency fluctuations, import and
degree of flexibility with which Purchasing must export provisions, or political regulations.
manage its activities in order to ensure the
required product availability. Just as important Areas for Further Consideration - Regional
as the internal demands on Purchasing are the characteristics may be another factor the
external market conditions which must be
Purchasing department has to consider. ● Product Roadmap
● Technology Planning
● Production Planning
● Product Complexity and Product Quality
● Flexibility
WEEK 4 - PROCUREMENT
Analysis of the External Environment
REVIEW:
Strategic Analysis ● Just as important as the internal
demands on Purchasing are the external
● An analysis of the purchasing market conditions which must be
environment can serve to ascertain the reconciled with the company’s
relevance of Purchasing towards requirements. Specific approach to the
achieving the company’s targets. external environment extends to the
following areas:
● What is the position of Purchasing in the
business strategy and which demands ● Industry Structure
does Purchasing have to meet? It can ● Supplier Structure
also be ascertained which internal ● Economic Environment
purchasing requirements must be ● Areas for Further Consideration
satisfied; for example quantities,
technologies, or processes, to which the SWOT Analysis
purchasing strategy must be aligned.
● The collected information can be
● Monitoring external factors shows the reviewed systematically with the help of a
influence the corporate company’s goals SWOT analysis in order to find the
and how far this environment is linked appropriate parameters for the
with internal requirements. development of a strategy. In a SWOT
analysis, internal strengths and
Analysis of the Internal Requirements weaknesses are combined with external
opportunities and threats. The collected
● By analysing the internal environment, information is entered into a four-field
the requirements of one’s own company matrix; the particular fields may be
are identified. characterised as follows: (see next slide)
● Cross-departmental sharing of
information is absolutely necessary in
order to translate the identified
requirements into concrete demands.
Essentially, the following aspects will be
considered:
Threats
● SMART rule: Targets must be Specific, ● Compliance with ecological, social, and
Measurable, Attainable / Agreed, ethical standards
Realistic and Time-related
● Combating corruption
Strategy Development
● At the next stage, commodity group and
● In the next stage, the purchasing strategy supplier strategies are defined. These
is worked out against the defined targets. two aspects cannot be separated from
From this, general codes of conduct may each other. While commodity group
be formulated. These codes reflect the strategies answer the question of what
basic design of the purchasing activities. shall be procured, supplier strategies say
These rules of conduct often follow so- how and where the products shall be
called guiding principles by which procured.
companies commit themselves to
compliance with internationally agreed
guidelines and social standards. Such
guidelines may demand, amongst other
things:
● Combating corruption