BASIS FOR

MARKET MARKETING
COMPARISON

Meaning Market is defined as an Marketing is a function

arrangement whereby that identifies human and
buyers and sellers meet social needs and satisfies
each other to conclude the them.
transaction.

What is it? A set up i.e. a place. A set of processes, i.e. a

means of creating utility.

Process Market is a process, that Marketing is a process

fixes the price of that analyses, creates,
commodities through informs and delivers
demand and supply forces. value to the customer.

Concept Market is a narrow concept. Marketing is a wide

concept that includes
diverse activities.

Consistency Market varies by products, Marketing philosophy

place, factors and so on. remains same, no matter
where it is applied.

Facilitates Trade between parties. Link between customer

and company.
S.No.SELLING MARKETING
Selling refers to creating
products and selling them to Marketing refers to finding wants of
01. customers. people/customer and fill them.

Selling revolves around the Whereas Marketing revolves around

needs and interest of the the needs and interest of the
02. seller. consumer.

It emphasis more on product It emphasis more on consumer

03. or service. needs and wants.

Selling is a only an integrated While marketing is a wider term

04. part of the marketing process. consisting of number of activities.

Selling is based on short term Marketing is based on long term

05. business planning. business planning.

It manufactures the product

06. first. It identifies the market first.