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The Perfect Cold &

Confident Pitch: Land Your


First (and Forever) Clients...Time and
Time Again
The best cold-pitch template to land every brand, business, or boss you want to work with.

Jessica Anders Writing Co. Website


jess@jessicaanderswritingco.com
Hey, ____(find the most specific person you can who would be in charge of hiring your
service)____,

My name is ___(name)____ and I’m a ____(ex: writer)___, specializing in ______(specificities


of service/skills)_______.

I’m just going to cut right to the chase--I’m reaching out because I’m interested in ____(exact
ONE service you provide)______ for ____(business, website, or social name)_____. I work with
____(ideal clientele)_____, just like you, to ____(what makes you unique)_____.

It looks like you have ___(what they’re doing right)___, so I don't want to change a single thing. I
just want to help you ___(unique service you provide)___, while ___(benefit of your
service)____.

Do you have time this ___(specific day)____ between ____(specific time frame) for a 10-minute
call? I promise it’s free! We’ll just look at how your ____(service you provide)____ can be
___(ex: enhanced, integrated, repurposed, etc)_____.

I look forward to hearing from you or your ___(service-related)___ team,


-___(your name)____

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