Marketing Communication : Segmentation,

Targeting, Positioning (STP)

Supporting lecturer : M. Agus Humaidi, M.I.Kom

Buttonscarves
Presentation made by
Silvaini Rahmah Rinata
 About Product
Linda Anggreaningsih who is the owner of Buttonscarves has
succeeded in making her brand name one of the popular hijab
brands in Indonesia. Buttonscarves has even managed to spread its
wings to the global market. Buttonscarves was originally a
contemporary hijab brand but now Buttonscarves has penetrated the
world of Muslim fashion. Buttonscarves is a brand that focuses on
selling lifestyle products. Not only selling hijabs (scarfs),
Buttonscarves also offers various other products, such as shoes,
bags, accessories, and recently expanded its business into beauty
products.
 - Women who wear hijab
and don't wear hijab

Buttonscraves - Concern about fashion

and beauty style
Segmentation - Feminine
- Long term
- Quality
- High grade
 Scraft Shoes Bags

Accessories
Target Beauty Products
Market
Buttonscraves
POSITIONING

Elegant Pattern
Color
Thank you!
Do you guys have any questions
for me before I finish?