MARKETING

PROJECT

AMANPREET SINGH
12-I
 ACKNOWLEDGEMENT

I would like to express my special thanks of

gratitude to my teacher Ms. Renu who gave me
the golden opportunity to do this wonderful
project on this topic. This also helped me in
doing a lot of research. Secondly I would like to
thank my parents for providing the facilities to
let me complete this project.
 Index
Topic- Page number-
Part one :
Definitions 05

Features 06

Merits and demerits 07

Part two :
Brand (LANCAN) 09

Features 10

Similar Products 14

Packaging 15
Labeling 23
DEFINITIONS:
Brand name-
A brand name is the name of the distinctive product, service, or
concept. Branding is the process of creating and disseminating
the brand name. Branding can be applied to the entire
corporate identity as well as to individual product and service
names.
Brand mark-
A company's brand makes use of visual elements, images, and
symbols to set it apart and help a business stand out to
customers. These identifying features are known as brand
marks.
Trade mark-
A symbol, word, or words legally registered or established by
use as representing a company or product.
Branding-
Branding is the process of giving a meaning to specific
organization, company, products or services by creating and
shaping a brand in consumers' minds.
Q) Features of a good brand name?

 MEMORABLE- A brand name doesn’t have much value if

no one can remember it. Find a name that is simple, easy
to pronounce, and evocative.
 DISTINCTIVE- In order to be memorable, stand out from
the competition, and avoid confusion among your target
audiences, a strong brand name must be distinct.
 AUTHENTIC- Authenticity is more important now than
ever before. Consumers want to engage with brands that
accurately and authentically represent their mission,
vision, and core values.
 SUGGESTIVE- Brand name should be suggestive. It should
be such that when heard the name of the product, the
consumers can understand its utility.
 LEGALLY SAFE- It is another essential feature of good
brand name. Brand name should be legally safe. Before
selecting and using any brand name, it should be
confirmed whether or not any other companies have
already used the selected brand name.
Q)Merits of branding?
 Customer recognition- Having a strong brand works to
build customer recognition. This means when a customer
is shopping for a particular product or considering a
company to perform a service, they recognize your
company in the running.
 Competitive edge in the market- Your brand is what
differentiates you in the marketplace. When customers
recognize and back your brand, it helps lend a competitive
edge to your company. The more recognition you receive
and the more you build your brand, the more you will find
that your brand elevates and is competitive with other
well-known brands.
 Easy introduction of new products- When you already
have a strong brand and loyal customers, it is often easier
and less expensive to introduce new products or test them
out before you further invest in them.
 Customer loyalty and shared values- The recognition and
elevation that a strong brand builds upon all lend to
greater customer loyalty. Customers are attracted to
brands that they share values with.
 Enhanced credibility and ease of purchase- Having a
strong, well-known brand enhances your credibility with
customers, your industry, and the marketplace as a whole.

Q) Demerits of branding?
 Discourages from Trying other Products- Brand loyalty
discourages the consumer from trying out other new
brands which possibly be more satisfying.
 Create Confusion- Consumers are often confused in in
product selection on account of the methods of
plethora offered in the market.
 Imposes Responsibility- Brand imposes responsibility
for maintaining consistent quality and delivering
proclaimed value satisfaction.
 Expensive- Building up brand recognization and loyalty
is very expensive. Particularly, small sized companies
cannot afford it.
 Substandard Goods- When the brand name becomes
popular, manufacturers sometimes place in inferior and
substandard goods in the market.
 LANCAN
Logo-

Product – Phone

About the product-

The LANCAN PHONE is the newest flagship phone. Which
is at an affordable price with numerous features. The
LANCAN phone is designed for people who care about
the details.
FEATURES -
1)DESIGN:
LANCAN PHONE has a flat-sided design with squared off
edges. There's an all-glass front and a colorful all-glass
back that's housed in a color-matched aluminum frame.
There's a notch on the front display of the Phone that,
houses the TrueDepth Camera, speaker, and microphone

SIZE:
The LANCAN Phone comes in 6.1-inch size. Phone is 5.78
inches tall (146.7mm), 2.82 inches wide (71.5mm), and
0.30 inches thick (7.65).
COLOURS:
LANCAN is offering its standard Phone in a range of
bright colors that include Starlight (a mixture between
silver and gold), Midnight (black), Pink, Blue, and Red.

WATER RESISTANCE:
The smartphone is able to withstand a depth of up to six
meters (19.7 feet) for up to 30 minutes. The Phone can
also hold up to dirt, dust, and other particulates.
DISPLAY:
The Phone features OLED Super Retina XDR display,
which is flexible and extends right into the chassis of the
device.
Wide color support brings vivid, true-to-life colors, and
True Tone matches the white balance of the display to
the ambient lighting for a paper-like viewing experience
that's easier on the eyes.

STORAGE SPACE:
LANCAN phone model start with 128GB of storage, and
has phone storage upto 512GB.
CAMERA:
The phone support many of the photographic capabilities
that are available with the rear cameras, including Night
mode for selfies, Smart HDR 4, Dolby Vision HDR
recording, and Deep Fusion, along with ProRes and the
new Cinematic Mode for capturing videos with movie-
like depth of field changes.4K video recording, QuickTake
video, Slo-mo video, Portrait Mode, Portrait Lighting.
SIMILAR BRANDS RELATING TO MOBILE
PHONES
 Packaging
Packaging is the science, art and technology of enclosing
or protecting products for distribution, storage, sale, and
use. Packaging also refers to the process of designing ,
evaluating and producing packages  
 
 Importance of packaging
 
 Packaging  serves to protect the product inside.

Packaging must keep the product safe during

shipment between the manufacturing facility and
the retailer and must prevent damage while the
product sits on the shelf. Therefore, product
packaging must be sturdy and reliable. 
 
 product packaging serves to protect the product

inside. Packaging must keep the product safe

during shipment between the manufacturing
facility and the retailer and must prevent damage  
 
 product packaging promotes and displays the

product within. Many products, particularly food

products, include a description of ingredients and
nutritional information on the packaging. 
 
  When considering the importance of product
packaging, it’s crucial to consider the wants and
needs of the consumer. The main goal of creating
any product, after all, is to attract customers and
encourage them to buy your product. 
 
          Merits and demerits of Packaging  
Merits: 
 Serves as protection for the product 

 Advertises the company with it's design 

 Can be designed to suit the theme 

 Can be designed to appeal to target market 

 Can be made to fit in the point of sale 

Demerits: 
 Cost money to make 

 Takes a while to be made which might slow down

the production of the product as a whole 

 Time consuming to design 

 Might accidentally offend certain ethnic groups if

used offensive symbols or designs 

 
Levels of packing  
 
Primary Packaging 
 The packaging that most closely touches a product,

often referred to as “retail packaging.” 

  Its main goals are to protect the product and inform
or attract a customer.  
 Example : cans , bottles , paper bags , etc. 

 
Secondary Packing 
 The packaging used to ship products already in

primary packaging. 
 Its main goals are to protect products and provide

branding during shipping. 

 It’s also used as display packaging in retail locations

such as grocery stores. 

 Examples: Plastic crates , cartons , etc. 

 
Tertiary Packaging 
 The packaging used most often by warehouses to

ship secondary packaging. 

 Its mail goal is to properly protect shipments during

their time in transit. 

 Tertiary packaging is typically not seen by

consumers. 
 Examples: Shrink wraps, wood pallets, etc .  

 
Materials used in packaging 
 
1) Corrugated boxes  
 corrugated cartons are made up of a few
layers of material rather than just a single sheet
like cardboard. 
 
2) Chipboard packaging  
  Chipboard, or paperboard, is a material
that is generally made from reclaimed paper
stock. It is lightweight and similar to cardboard.
Chipboard boxes are both rigid and flexible,
which makes them easier to fold, cut, and shape
than boxes made out of corrugated cardboard. 
 
3) Poly bags  
 A plastic bag, poly bag, or pouch is a type of
container made of thin, flexible, plastic film,
nonwoven fabric, or plastic textile. 
 
4) Blister packaging  
 Blister Pack is the name associated with
several types of pre-formed plastic packaging
which are commonly used in the packaging
process of products such as consumer goods,
perishables, and pharmaceuticals. 
  
  
5) Steel 
 Steels for packaging are thin gauge flat
carbon steels, tin or chromium coated on both
sides 
 
6) Aluminium  
 Aluminium packaging is light, flexible and
easily recyclable. Aluminium foil is used in the
packaging of all types of medications such as
pills, capsules, creams, lotions, liquid and
powder medications. Aluminium foil offers 100%
protection against light, moisture, oxygen and
other gases as well as against microorganisms
and bacteria 
 
 
7) Wood 
 Wood is resilient and hard-wearing, which
makes it a perfect material for use in transit
packaging. Because of their long usable lifespan,
timber-based solutions offer a reliable transit
solution that helps to save money on buying
replacements. 
 
 8. Paper 
 Paper packaging is a packaging product
made of paper material quite popular on the
market today. This type of packaging is used to
pack, store and transport goods, helping to
store and protect the product inside due to the
impact of transportation 
 
9. Bubble wraps  
 Bubble wrap is a pliable transparent plastic
material used for packing fragile items.
Regularly spaced, protruding air-filled
hemispheres provide cushioning for fragile
items 
 
10.  Packing peanuts  
 Packaging peanuts, are a common loose-fill
packaging and cushioning material used to
prevent damage to fragile objects during
shipping. They are shaped to interlock when
compressed and free flow when not
compressed. 

 
  Sustainable development Goals  
 
The 17 SDGs are integrated—they recognize that action
in one area will affect outcomes in others, and that
development must balance social, economic and
environmental sustainability. 
Countries have committed to prioritize progress for those
who're furthest behind. The SDGs are designed to end
poverty, hunger, AIDS, and discrimination against women
and girls. 
The creativity, knowhow, technology and financial
resources from all of society is necessary to achieve the
SDGs in every context. 
 
 
 Uses of SDG in packaging  
 
Packaging plays an important role in society to protect
products and reduce waste.  
Each year , an estimated one third of all food produced
ends up rotting in the buns of consumers and retailers ,
or spoiling die to poor transportation and harvesting
practices , a problem that packaging can help to prevent  
SDG 12 provides a list of measurable targets to guide
action by companies and governments by 2030 . For
example – 
 Substantially reduce waste generation through
prevention , reduction , recycling and reuse . 
 
 Ensure that people everywhere have the relevant

information and awareness for sustainable

development and lifestyles in harmony with nature 
 
 Halve per capita global food waste at the retail and

consumer levels and reduce food looses along

production and supply chains , including post-harvest
looses  
 
 Encourage companies , especially large and

transnational companies , to adopt sustainable

practices and to integrate sustainability information
into their reporting cycle. 
 Labeling
Meaning of labeling
Labeling is a part of branding and enables product
identification. It is a printed information that is bonded
to the product for recognition and provides detailed
information about the product. Customers make the
decision easily at the point of purchase seeing the
labeling of the product.

Importance of labeling
 Labelling is significant as it fetches customers’ attention
to purchase the product because of visual appeal.
 It promotes the sale of the product as it can make or
break the sale of a product.
 Types of labeling
 Brand label: It plays an important role in labeling as it
gives information about the brand. It can be removable
or non-removable.
 Descriptive label:  It specifies product usage.
 Grade label: It describes the aspect and features of the
product.
 Bibliography
https://en.wikipedia.org/wiki/
https://www.google.com/
https://www.brandingmag.com/
https://www.centurylabel.com/
https://4circularity.com/
https://www.apple.com/