Name : Satyajeet Sahoo

Roll: 20BM63080
Recommendation to the CEO of MM

1. Improving Customer Satisfaction

The most valuable asset for MM's success is customer satisfaction and feedback. The Outside-In
approach to strategy argues that the best ideas for new tailored products originate straight from
customers, and focusing on customer satisfaction strategy helped me succeed in this simulation, I
feel that it taught me that a company may increase sales, earnings, market share, and other metrics
if it can satisfy and retain customers through a well-defined marketing strategy.

2. Understanding Customer Segmentation

Through suitable client segmentation, one of my main goals during the simulation was to generate
sustainable revenue growth and maximum collective profit for the company. For example, one
section demands a high-powered motor at all costs, while another is willing to sacrifice output for a
cheaper price. As a result, it taught me that price sensitivity must be considered when determining
prices and discount rates for customer categories and distributors in a marketing strategy.

3. Improving Quality of Salesforce within the company

In a business-to-business sale, the quality of the customer relationship is critical. I managed
customer interactions by dividing my sales staff into different groups. However, I assigned the
majority of my sales staff to segments A and C because these consumers are the least price
sensitive and require a high level of sales support as well as consumer-driven items. This result, I
believe, helped me realise how the sales force's effectiveness may improve the firm's customer
pleasure. This marketing plan also taught me that in order to acquire new clients and maintain old
ones, a company must set priorities and use sales resources properly.

4. Improving Profit Margin

In my simulation, as I progressed in the game, my revenue from small customers climbed over time,
while revenue from large customers fell or remained steady, and my SG&A expenses increased over
time, resulting in a diminishing profit margin for the company. To achieve a permanent competitive
advantage, I learned from this failure that a successful marketing plan needs the careful
examination of a variety of interdependent issues, such as pricing and assigning sales force time to
distinct consumer groups.

5. Improving Sales Strategy

In my simulation, I was able to raise the firm's revenue over time by increasing sales. However,
from year 2 to year 4, sales to new customers fell while sales to current customers remained stable
in the large customer group. I learned from this mistake that a good marketing strategy must meet
the needs of both large and small clients