‘1118122, 12:59 PM What are Standard Operating Procedures (SOP)? - MentorConnex.
What are Standard Operating
Procedures (SOPs)?
James Sewell + February 16, 2022
Wondering what are Standard Operating Procedures (SOPs)? In this
SOPs 101, we cover the what, why, how & when. Includes examples &
templates.
Have you ever wondered what are Standard Operating Procedures (SOPs)? Or
whether your business should be using them?
In this blog we will cover everything you need to know about SOPs, so that by the
end you will know what they are, why you need them, how to create them and
even how to get your team creating them for you. We'll include examples, case
studies and even a template for SOPs.
Want to fully understand what SOPs are, why they matter and how to use them?
Read from the top.
Looking for something specific? Click the link in the Table of Contents on the left
to skip ahead,
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What are Standard Operating Procedures
(SOPs)?
SOPs are like flat pack furniture instructions for your business. The ones that make
assembly a real breeze.
Imagine that someone joins your company tomorrow, and instead of you
physically showing them how to perform their role, you simply hand them a set of
instructions that explain everything they need to do. It may not be the most
personal of introductions to a new role, but it could possibly be more effective at
teaching them than you are.
Because SOPs are clear, well-thought-through, step-by-step instructions that
explain how a team member should perform an activity or job within the
business.
They should be specific to the job and define what to do in different
circumstances, what authority the team member does and doesn't have, and
when and how to escalate a problem.
Why you need SOPs
To answer that question, let's start with a story.
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Frozen Daiqu
Imagine...
is and angry customers
It’s the first holiday you've taken since you started your business.
You've finally made it to that resort you've been dreaming about, and you can
feel yourself starting to unwind. You were up early this morning to get the perfect
sun lounger, metres away from where the waves gently lap the shore.
“Another frozen Daiquiri?” the waiter enquires.
Why not? I'm on holiday, you think to yourself,
“Yes, thank you’, you reply, then you smile to your beloved on the next sun
lounger.
This is what it’s all about, you think, as you lie back and contemplate opening
that thriller you've been dying to read.
Then the phone rings.
You glance guiltily at your better half. Eyes roll. “| thought you were going to leave
that in the room.”
“Sorry...” you respond sheepishly. “I'm sure it's nothing...”
If only.
You answer and Janine from sales, sounding stressed, launches straight in.
“Look, sorry to bother you on your holiday, it’s just that I've got this potential
customer, they sound keen, but they want a discount. What can | give them?”
“Janine, | don’t know any of the details. Have you asked John? He is head of sales,
after all!”
“I did, but he said he wasn’t sure what you would want to do, so..?"”
and off you go.
Fifteen minutes later, you hang up, your zen-like state long gone.
Worst yet, your Daiquiri has melted in the sun.
As you start searching for the waiter to order another, the phone rings again.
Your loved one mutters something under their breath you're glad you didn’t hear
and gets up to leave.
It's Dave from customer services.
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“Hey boss, sorry to bother you on your holiday. It’s just I've got this customer and
they aren't happy. They say the product isn't want they ordered, and they want
their money back. What do | do?”
Off you go again. You can sense the other sun worshippers staring at the back of
your head and decide you'd better take cover, so you give up and head back to
your room.
So much for the holiday.
Now imagine a different scenario
Imagine, instead, that Janine from sales had a set of guidelines defining what
discount she was able to give her prospect. If so, she'd have done the job quicker,
saved John’s time, and wouldn't have called you.
Perhaps you could have enjoyed that Daiquiri before it melted.
Imagine also there was a set of instructions for Dave to follow in the event of a
customer dispute. You could have stayed on your sun lounger (and avoided the
wrath of your beloved).
This is the fundamental reason why you need SOPs. When everyone has clarity
over what is expected of them and how to perform their role, you save time and
money and avoid stress.
And this brings many benefits.
Benefits of SOPs
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Autonomy
Take a holiday and actually have a break, knowing your business is running itself
in your absence - you can even have some SOPs for reporting so you can keep
an eye on the key data from afar.
Save time
Less ambiguity allows for faster decision-making. And the right decision will be
made more often. There will be no more need for your team to keep asking you
the same questions over and over again (if they do, create an SOP). Leaving you
more time to focus on building your business.
Greater Effectiveness
Clear SOPs reduce the likelihood of errors. Plus, continual improvement of
systems over time will lead to greater effectiveness.
Reduced Costs
Standard Operating Procedures mean fewer mistakes and less wasted expense.
They could also help reduce your wage bill, with each employee doing more in
less time, and you may even be able to hire lower-cost staff.
A well-designed SOP leads to faster completion of tasks, as the process of writing
SOPs can lead to identification of greater efficiencies.
Greater sell-ability
A “turn-key” business, with everything needed to operate it and scale it
documented, is very attractive to potential purchasers. SOPs streamline the
handover process.
Reduce staff turnover exposure
When you have a clearly documented role for everyone in the team, itis far
easier, quicker and cheaper to onboard new staff - even if their predecessor left
in a hurry.
Happier team
No one likes to be in the dark about what is expected of them - we all crave
clarity. SOPs make crystal clear what is expected of each and every team
member. And with less brain power (and time) taken up dealing with uncertainty
in their regular tasks, team members have more time for creativity and focusing
on what matters.
Oh, and there's one more big one...
Scalabilitv
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Tc
Want to start a second office or expand overseas? Here's the blueprint: A well-
known restaurant called McDonald's.
When Ray Kroc first visited McDonald's to sell them milkshake makers, they were
little known. And he was blown away.
What he saw in McDonald's was not an exceptional burger, but an exceptional
business. An exceptionally well-run business.
Over the course of 17 years, the McDonald brothers had built a business that
spanned 20 restaurants.
The magic was in the system they had created. It was an ultra-efficient
operation, where every part of the business had a documented process. Everyone
knew exactly what they were doing and what was expected of them. This system
could be repeated again and again and again.
And the net result was a level of consistency of quality and delivery that no other
burger joint could match at that time. And it laid the groundwork for McDonald's
to become the global behemoth that it is today.
How Standard Operating Procedures can be
used
What if | don't own a burger restaurant?
You don't have to own a burger chain for SOPs to be effective. They have a wide
range of applications across almost any business.
Struggling to see how they apply to your business? Here are some high-level
ideas to spark your creativity.
> Hiring Procedures. > Test, measure and improve protocols.
> Onboarding protocols and/or training > New strategy assessment.
Procedures: > Brand alignment.
> Meeting agendas and actions. > Marketing collateral reviews.
_3_ Communication protocols and Campaign success reporting and
Procedures: > measurement.
Prospect identification and > Customer communication protocols.
>
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