1.

Apple

Apple offers both essential information (what and when) and multiple value
factors with this value proposition.

What makes it unique: The value proposition works well because it

provides emotional values for the customer. With the iOS update,
customers can “connect,” “be present,” and “explore.”

2. Lyft

It’s not just about riders — Lyft appeals to drivers as well, making it stand
out from the crowd.

What makes it unique: Lyft addresses the reader directly in nearly every
sentence, making it clear that the value is focused on what they can gain
from the company. 
3. Nike

Nike immediately offers value with three benefits: exclusive access, free

shipping, and birthday rewards.

What makes it unique: Nike makes it clear that anyone can become a
Nike Member, reflecting the company’s penchant for promoting inclusivity.

4. WordPress

With its value proposition, WordPress makes you feel invited, calling all of

its site members “family.”

What makes it unique: WordPress uses social proof when it states that 60

million people use its site, an effective marketing strategy for gaining
customer curiosity. 

5. Grammarly
Short but sweet, Grammarly tells you everything you need to know right
away with its value proposition.

What makes it unique: Grammarly reflects its “simplified” value both in its
headline and with its simple value proposition. There’s no confusion about
what services Grammarly provides.