Master of Business Administration Semester I MB0039 - Business Communication (4 credits) Assignment - Set 1 Marks 60

Note: Each Question carries 10 marks each Q1. Briefly describe any situation in your own experience where the communication failed because the non-verbal behavior sent a negative message. Which aspect of non-verbal communication contributed to the failure? How would you correct this? (10 marks) Ans. Situation where Communication was a failure to me: As an Associate Manager, I was a sender for a communication and intended to be received by my executives. I have sent the following communication to my executives through a notice and displayed on the notice board: Coming Second Saturday to complete our targets for the month a review meeting is arranged and all should attend. If any executive is not able to attend should find out the contents of the meeting from their peers without fail. But my communication went wrong and out of 10 executives, only three executives have attended at 4.00 PM who checked-in with me the time of the meeting. Following were the barriers of communication which stood in the way of my communication: The Channel I have chosen communication by Receivers did not ensure the receipt of the The communication lacked the Chronological context The second Saturday being a non working day. The communication has created a Psychological noise by not mentioning correct time of the meeting and confusion has been created. The social context also is one of the cause for the failure of the communication as I have not taken all my executives into confident by giving any advance information or a intention of the meeting earlier. Lessons learnt in order to overcome these barriers of communication: My communication was unclear by not giving exact time of meeting. The media I have used is the placing the notice on the notice board, instead had I circulated to all the receivers and obtained their signatures by asking their availability or feedback my communication

would not have failed. I have chosen a wrong day a holiday though the task was a routine one. I could have maintained good relations with my executives for success of my communication. Overcome the communication barriers When you send a message, you intend to communicate meaning, but the message

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Q2. What are the biggest barriers that prevent you from listening effectively? Explain how you could overcome these barriers. (10 marks) Answer: Listening is not easy and there are a number of obstacles that stand in the way of effective listening, both within and outside the workplace. These barriers may be categorized as follows 1. Physiological Barriers This was discussed earlier under the barriers to communication. Some people may have genuine hearing problems or deficiencies that prevent them from listening properly. Once detected, they can generally be treated. Other people may have difficulty in processing information, or memory related problems which make them poor listeners. Another physiological barrier is rapid thought. Listeners have the ability to process information at the rate of approximately 500 words per minute, whereas speakers talk at around 125 words per minute. Since listeners are left with a lot of spare time, their attention may not be focused on what the speaker is saying, but may wander elsewhere. 2. Physical Barriers These refer to distractions in the environment such as the sound

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Q3. List and briefly describe the five most important guidelines, in your opinion, to be followed when making oral business presentations. (10 marks). Answer: Some basic rules need to be followed when using them

1. Use Visual Aids only if they Add Value Make sure that you have a reason to use a visual, rather than using it for its own sake. If your ideas are better explained through words, avoid the visual, since this will only distract the attention of the audience.

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Q4. You are a management trainee reporting to the Marketing Manager of an organization. You have been asked to go through business publications and summarize articles related to Branding. Explain the purpose of reading in this case and the type of reading that you will be required to do. (10 marks). Answer: As I asked to read business publication and summarizes only about branding then I need to go through very Intensive reading. Purpose: Here my reading purpose is to get an indepth understanding of the Matter and find branding of the business , and I need to understand whole matter because I

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Q5. In your opinion, what are the five most common mistakes made during business meetings. Justify your answer. (10 marks) Answer: Common Mistakes made at Meetings Since meetings are prone to so much inefficiency, it would be relevant to round off this unit with a list of common mistakes to avoid, both from a chairpersons as well as a participants perspective. 1. Lack of Structure Meetings should be structured in terms of an agenda being sent to participants in advance, the discussion being initiated by a specific person and the chairperson ensuring that different points of view emerge. A loosely structured meeting will not be successful.

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Q6. Select any article from a business publication and prepare a summary of it in one fourth its size.. Write this in the form of a one page memo, addressed to your professor. Attach the original article with your assignment.(10 marks). Answer: Article: World Markets Rise As Double-Dip Fears Ease: World stock markets advanced modestly Monday as investors rode momentum from Friday, when an upbeat U.S. jobs report eased fears that the global economy could slip back into recession. With Wall Street closed for a holiday, however, trading was expected to remain light. Markets took heart after official data last week showed private employers in the U.S. added 67,000 jobs in August, more than analysts expected. The figure bolstered optimism that the U.S. will maintain a slow but steady recovery from last year's recession and avoid another economic contraction later this year. By mid-afternoon in Europe, Britain's FTSE 100 index was up 0.3 percent at 5,446.17, Germany's DAX was 0.3 percent higher at 6,153.31 and France's CAC-40 was up 0.3 percent at 3,684.20. Asian indexes closed higher and trading on Wall Street was to remain shut for Labor Day weekend after closing higher on Friday. With most major governments reining in economic stimulus measures and many pushing through austerity spending cuts to reduce deficits, investors worry the global economy would be pushed into a double dip recession, particularly as the U.S. slows down quickly. Because the U.S. economy is the world's largest and consumer spending there accounts for a fifth of global economic activity, the stronger-than-expected jobs data on Friday helped calm investors' frayed nerves after weeks of worrying indicators. "The renewed flight to safety we have witnessed over the past month is overdone and risks an equally large reversal when the worries over a double dip subside," analysts from Rabobank said in a report. "As the unexciting, steady and below-trend global recovery continues, it's important not

to confuse it with a double dip recession." Japan's benchmark Nikkei 225 stock index climbed 2.1 percent, or 187.19, to 9,301.32 and South Korea's Kospi rose 0.7 percent to 1,792.42. Hong Kong's Hang Seng index added 1.8 percent to 21,355.77. Australia's S&P/ASX 200 gained 0.8 percent at 4,575.50. Markets in mainland China, Taiwan, India, Indonesia and Singapore were also higher. The Dow Jones industrial average jumped 1.2 percent to close at 10,447.93 on Friday. The broader Standard & Poor's 500 Index rose 1.3 percent to 1,104.51. Shares in the U.S. ended the week in the positive, the first time that has happened in a month. The early gains in September mark a stark turnaround from August trade, when shares fell on doubts about the global economic recovery. The dollar fell to 84.24 yen from 84.27 yen on Friday. The euro was slightly lower at $1.2880 from $1.2895. Benchmark oil for October delivery was down 40 cents at $74.20 a barrel in electronic trading on the New York Mercantile Exchange. The contract fell 42 cents to settle at $74.60 on Friday. Memo: TO : The Prof. R. K.Singh FROM : Rajesh DATE : Feb 16th, 2011 SUBJECT : World Markets Rise As Double-Dip Fears Ease. As discussed during our last meeting, I have summarized a recent article on the Article World Markets Rise As Double-Dip Fears Ease, for your review. World Markets Rise As Double-Dip Fears Ease:

Master of Business Administration Semester I MB0039 - Business Communication (4 credits) Assignment - Set 2 Marks 60
Note: Each Question carries 10 marks each Q1. You are the Marketing Manager of a consumer durables company, manufacturing washing machines. Write a routine adjustment letter to a customer in response to his routine claim letter requesting replacement of a defective product (10 marks) Answer: Dear Customer, In view of the fact that you are a regular customer, we are sending you a defective part of your washing machines with our technical engineer. He will replace that part and

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Q2. Write a one page press release, highlighting the launch of an innovative new product by your organization. (10 marks). Answer: FOR IMMEDIATE RELEASE Contact : Patricia Wells DY & R Public Relations (080) 2521 2777 Extn. 309 NEWS RELEASE MAGIC MOMENTS INNOVATIVE GIFT GALLERY For complete assignment visit www.studenthelp.tk Magic Moments (logo) Mumbai, 560 046

Q3. List and briefly explain ten guidelines for writing effective business reports. (10 marks). Answer: Writing effective business reports should follows the following guidelines: 1. Set a date for completion of the report and get started early Begin by first preparing an outline and writing an initial draft, which can be refined later Starting late is bound to affect the quality of the report.
2.

Start with an easy section It is best to start writing those sections of the report which you feel are easier than others. This will help you to get into the rhythm of writing, which will be carried over to the more difficult sections.

Write quickly, with the intention of rewriting It is better to put down your thoughts on paper in the form of a rough draft and to get this done quickly. Once

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Q4. You have just completed your MBA from SMU. Write a job application letter in response to an appointment advertisement for a position in your area of specialization, addressed to the HR Manager of the organization. (10 marks). Answer: April 2, 2009, HR Manager Zyloc pvt. ltd. Bangalore-5600048 Dear HR Manager, I am writing in response to the ad that you placed in Times of India. I would like to apply for the position of Assistant Marketing Manager. I was very excited when I saw the ad

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5. What is a case-based group discussion? What are some of the skills required to participate in a case-based GD? ( 10 marks). Answer: Case-based GD This type of GD is more structured and the direction of the discussion is almost pre-determined by the identified problem.

Unlike topic-based GDs, these GDs essentially move towards a solution. They require less regulation of the discussion by the moderator, since there is less scope for deviating from the topic, compared to the topic-based GDs. While discussing the case-based GDs, you will be required to assume the role of the

6. Write your resume with a specific career objective, including all the other standard components. (10 marks). Ans. CURRICULUM VITAE Rajesh Kumar Singh 3rd Main, Indira Nagar, Bangalore-560002 Mail: raj303@gmail.com

Objective: Experience:

to build career in the field of management industry and observe own identity in specific field. Currently working marmeting mangger for TPH publishing house.

Academic Course

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