Society, Culture and Business

BFIB291

MISSION VISION CORE VALUES

CHRIST is a nurturing ground for an individual’s Excellence and Service Faith in God | Moral Uprightness
holistic development to make effective contribution to Love of Fellow Beings
the society in a dynamic environment Social Responsibility | Pursuit of Excellence
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Deemed to be University

Road Map of the Course

1. Understanding Society and Culture

2. Relation of Society and Culture with Business
3. Impact of Society and Culture on Global Business
4. Prospects and Consequences of Industrialisation and
Privatisation
5. Social Change and Sustainable Development

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 Understanding Culture and Society
Unit: 01

MISSION VISION CORE VALUES

CHRIST is a nurturing ground for an individual’s Excellence and Service Faith in God | Moral Uprightness
holistic development to make effective contribution to Love of Fellow Beings
the society in a dynamic environment Social Responsibility | Pursuit of Excellence
 CHRIST
Deemed to be University

Road Map of the Course

1. Understanding the concepts of Society and Culture
○ Introduction to Society and Culture for business students
○ Interactions between society and culture
○ Distinctions between society and culture
2. Culture and its various components
○ Beliefs, Values, Customs, Norms, Mores, Sanctions, and Language
○ Narrative discussion on personal experiences from own cultural context
○ Language and symbols shaping thought and action
3. Socialization
○ The process of internalizing the norms and ideologies of society.
○ Agents of Socialization: Family, Peer Groups, Schools, Workplace, Mass
Media, Adult Socialization.

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Road Map of the Course

4. Social Stratification
○ the various systems of stratification in the society and ranking of people
and community in hierarchical categories.
○ Class, Caste, Religion, Race, Ethnicity, Identity, Gender, Sexuality, Age,
Disability

5. Various Elements of Culture

○ Ethnocentrism, Cultural Shock, Cultural Lag and the need for cultural
relativism.
○ Cultural Change and the idea of global culture.
○ Discussion on Accommodation, Assimilation, and Acculturation of
multiple practices leading to global culture.

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Understanding the concepts of Society and Culture

● Introduction to Society and Culture for business

students

● The roots of the term society can be traced

to the Latin word socius which means
companionship or friendship.
● A society is a group of people whose
Society

members interact, reside in a definable

area, and share a culture.
● August Comte viewed society as a social
organism possessing a harmony of
structure and function.
● Society is defined as a complex of groups
in reciprocal relationships, interacting upon
one another, enabling human organisms to
carry on their life-activities and helping
each person to fulfill his wishes and
accomplish his interests in association with
his fellows. Excellence and Service
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Understanding the concepts of Society and Culture

● Introduction to Society and Culture for

business students

● Culture consists of the beliefs,

behaviors, objects, and other
characteristics common to the
members of a particular group or
society.
Culture

● Through culture, people and

groups define themselves,
conform to society's shared
values, and contribute to society.
● Thus, culture includes many
societal aspects: language,
customs, values, norms, mores,
rules, tools, technologies,
products, organizations, and
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institutions.
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Understanding the concepts of Society and Culture

● Introduction to Society and Culture for business students

○ Handling Employees at Work
○ Market Opportunities
○ Public Relations
○ Develop Analytical Thinking

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○ Reference
■ https://www.businessblogshub.com/2019/04/how-is-sociology-important-in-business
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Understanding the concepts of Society and Culture
● Distinctions between society and culture
Comparison Culture
Definition A particular set of beliefs,
customs, traditions, moral
values, etc. that is passed on
to the next generation is
known as Culture.
Role It helps us to differentiate a
particular cohort from another.
Significance
It tells people how to live.
Includes Culture includes beliefs,
traditions, customs, etc of a
group.
Examples Dressing sense, art forms, etc.
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Society
The group of people, which is
interconnected internally on
the basis of their set of beliefs
and the way of living, is
considered as a Society.
To unite a group of people
who share common beliefs.
t is a great method for people
to organize themselves.
Society includes people with
the same set of traditions and
customs.
The village, district, city, etc.
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2. Culture and its various components

Beliefs

Sanctions
& Values
Language

Culture

Mores Customs

Norms

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2. Culture and its various components

Narrative discussion on personal experiences from own cultural

context

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2. Culture and its various components

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Agents of Socialization

● Family:
● Sociological research indicates that wealthy
parents tend to encourage creativity in their
children while poor parents tend to foster
conformity. Although this general difference
may be valid, parents at all class levels can
and do provide loving support and guidance
by simply involving themselves in their
children’s lives..

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Agents of Socialization

● Peers/Peer Group
● a peer group, asocial
group whose members
have interests, social
position, and age in
common.
● As children grow older, peer
groups increasingly assume
the role their parents
● Peer groups typically
re-enforce existing values

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Agents of Socialization

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Agents of Socialization

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Agents of Socialization

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Agents of Socialization

● Workplace:
● Learning to behave
appropriately within
an occupational
setting is a
fundamental aspect of
human socialization.
● Socialization in the
workplace involves
four phases
○ Career choice
○ Conditioning
○ Anticipatory
socialization
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Agents of Socialization

● The state has usurped

many of the traditional
family functions
● The state has reinstituted
many rites of passage
including stipulating the
ages at which we are
permitted to
○ Work
○ Drive
○ Vote
○ Marry
○ Retire
○ Work overtime
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4. Social Stratification
● Social Stratification: a system by which a
society ranks categories of people in a
hierarchy, is based on four important
principles:
○ Social stratification is a trait of society, not
simply a reflection of individual differences.
○ Social stratification carries over from
generation to generation
○ Social stratification is universal but variable.
○ Social stratification involves not just
inequality but beliefs as well.
● the various systems of stratification in the
society and ranking of people and community
in hierarchical categories.

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4. Social Stratification

Class

Gender &
Caste
Sexuality

Social
Stratification

Ethnicity &
Religion
Identity

Race &
Disability

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5. Various Elements of Culture

● Ethnocentrism, Cultural Shock, Cultural Lag and the need for

cultural relativism.

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5. Various Elements of Culture

● Culture shock personal disorientation when experiencing an unfamiliar

way of life

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5. Various Elements of Culture

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5. Various Elements of Culture

● Cultural lag: the fact that some cultural elements change more
quickly than others, disrupting a cultural system
● Some Examples of Cultural Lag
○ Life Support: Medical technology is now being used to keep people's
bodies functioning long after they would otherwise have been declared
dead
○ Stem cell research and therapies: Stem cells have been proven to defeat a
host of diseases, yet they must come from unborn fetuses.

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5. Various Elements of Culture

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5. Various Elements of Culture

● The Need for Cultural

Relativism
○ The goal of this is promote
understanding of cultural
practices that are not typically
part of one's own culture. Using
the perspective of cultural
relativism leads to the view that
no one culture is superior than
another culture when compared to
systems of morality, law, politics,
etc.

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5. Various Elements of Culture

● Cultural Change
○ is modification of a society through innovation, invention,
discovery, or contact with other societies.

● Cultural change results from

○ invention (examples include the telephone and the computer)
○ discovery (for example, the recognition that women are capable of
political leadership)
○ diffusion (for example, the growing popularity of various ethnic foods
and musical styles).

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5. Various Elements of Culture

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5. Various Elements of Culture

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5. Various Elements of Culture

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5. Various Elements of Culture

● Discussion on:
○ Accommodation,
○ Assimilation,
○ Acculturation of multiple practices leading to global culture.

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Summary

Business = (Society & Culture)

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