METHOD

Our approach takes advantage of secondary data and we search the internet for some crucial information about the
topic and we as a group talk about and share information on the case, which enable us to completely comprehend how
this case will go.

Global expansion

Volvo and Geely have been collaborating for the past ten years. This successful cooperation all began when the Chinese
carmaker contacted Ford, who at the time owned Volvo, about a potential acquisition.

in 2010 had seen the completion of a partnership between Ford and Geely, creating a larger organization. But unlike the
typical acquisition, Geely didn't completely control how Volvo operated.

Instead, it left Volvo to take care of production, marketing, and research & development for the carmaker industry.
Geely now applied the findings from the Research and development facilities to its own Geely-branded products.

In 2020, it will have more than 10 international Research and design centers spread across the US, Sweden, UK,
Malaysia, Germany, and Spain, among other country. Additionally, Geely opened more R&D facilities in its native China.
In addition, Geely now employs 120,000 people globally, a significant change from its Chinese workforce before to its
cooperation with Volvo.

Geely and Volvo now share four different vehicle architectural types because of the broader research and development
network. Both Geely and Volvo's sales numbers have significantly increased because of an improved product selection.

It was able to surpass 1 million in 2019 and it is continuing to grow. From 335,000 units in 2009 to 705,000 units in 2019,
that Volvo had an increase in sales.