MARKETING IN PHARMACY

MARKETING PLAN PROJECT:

1.SELECT AN INTERNATIONAL COMPANY WITH A FAMOUS PRODUCT IN THE WORLD,

2.DO A REVIEW OF THE COMPANY’S PRODUCTS, PRICE, ADVERTISING, PROMOTION, PLACE AND
PEOPLE STRATEGIES

3. IDENTIFY AND DESCRIBE THEIR MARKETING STRATEGY AND PLAN.

4.IDENTIFY THE STRENGTH & WEAKNESS OF THEIR MARKETING PLAN & STRATEGY.

5.PROPOSE A NEW MARKETING PLAN FOR THIS COMPANY TO BE THE NO.1 COMPANY IN ITS
CATEGORY IN THE WORLD.

(ROUGHLY 2000 WORDS)

THIS IS GROUP PROJECT OF 3 PEOPLE. SUBMIT HARD COPY REPORT.

ASSIGNMENT & PRESENTATION

1. CREATE A NEW AND INNOVATIVE PRODUCT.

2. PLAN THE 5P’S FOR THIS PRODUCT TO MARKET IN MALAYSIA

3. PLAN A MARKETING STRATEGY

4.MUST HAVE A PROTOTYPE

5.WILL DO AN EXHIBITION AND MINI WORKSHOP (THIS WILL BE YOUR PRESENTATION)

6.SUBMIT HARDCOPY ASSIGNMENT REPORT (1600 WORDS)

THIS IS A AN INDIVIDUAL REPORT/PROJECT (3 PEOPLE IN THE GROUP SAME CATEGORY DIFFERENT

PRODUCT, eg SHOES: LADIES, MEN, CHILD, SPORTS etc)