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We can clearly see an increase in the operating revenue which resulted in net profit augementing
respectively with 46 % in Year one and 15% in year 2
Mobile Subscribers ('000s) 9,106 9,281 9,324 The ARPU remaind stagnant
ARPU* 50 51 52
Step 2. To estimate the no leasing case, you apply the industry average growth rates
2a. Estimate industry average growth rates by combining the data for Company A and Company B for the
2b. Apply the industry average to forecast Company X performance if handset leasing is not introduced
Step 3. To estimate the leasing case, you apply Company A growth rates to Company
Step 4. Make logical estimates for all other figures, using historical data
4a. Some metrics are likely to be a fixed ratio of revenue or profits
4b. For others, the best estimate is just to assume it will remain constant
timate the no leasing case, you apply the industry average growth rates for the relevant metri
ustry average growth rates by combining the data for Company A and Company B for the key metrics
ustry average to forecast Company X performance if handset leasing is not introduced
timate the leasing case, you apply Company A growth rates to Company X