Identifying basic characteristics of decision-making styles is central to consumer-interest studies. This identification helps to profile an individual's consumer style, educate consumers about their specific decision-making characteristics, and counsel families on financial management. This paper conceptualizes eight basic cbaracteristics of these styles and develops a Consumer Styles Inventory to measure them empiricaUy.
Identifying basic characteristics of decision-making styles is central to consumer-interest studies. This identification helps to profile an individual's consumer style, educate consumers about their specific decision-making characteristics, and counsel families on financial management. This paper conceptualizes eight basic cbaracteristics of these styles and develops a Consumer Styles Inventory to measure them empiricaUy.
Identifying basic characteristics of decision-making styles is central to consumer-interest studies. This identification helps to profile an individual's consumer style, educate consumers about their specific decision-making characteristics, and counsel families on financial management. This paper conceptualizes eight basic cbaracteristics of these styles and develops a Consumer Styles Inventory to measure them empiricaUy.