Final Project Report on University Social

Media Policy

Social Media & Social Media Policy:

 Social media provides new methods to interact with
constituents, coworkers, and the general public. And, if
used effectively, a university's social media rules can aid in
the development of stronger, more successful
relationships as well as contribute significantly to the
advancement of the university's reputation and objectives.
 Social networking networks are great places to
communicate and have lively debates about current
events, concerns, accolades, organizations, and individuals
at the university.
Comparative Analysis:
1. California State University:
 Guidelines are apply to CSUEB employees and contractors
who, as part of their employment for CSUEB, create or
contribute to social networks, blogs, wikis, virtual worlds.
 These norms and standards do not apply to professors who
use social media for instructional purposes, nor to academic
departments who utilize social media within internal
(intranet) systems like Blackboard.
 Failure to do so could jeopardize the university's reputation
and cause problems for the responsible employee or
contractor.
 Guidelines and Advice for Using Social Media Make a plan to
ensure strategic and long-term engagement. To ensure
productive interaction, listen, monitor, and assess on a
regular basis. Maintain active social media and constituent
engagement activities. Protect your privacy, confidentiality,
and reputation by acting wisely. Don't give out any
information on the students. Act and manage in a
cooperative manner. Respect the confidentiality of
proprietary information and material.

2. Drexel University:
 This policy specifies the University's and its subsidiaries'
perspective on the use of social media for official Drexel
University business purposes, such as promotion of the
 University, colleges and schools, departments and offices,
programming, and professors and staff.
 To use symbols, follow the guidelines.
 Request permission to create a new account.
 Monitor the social media site on a regular basis; information
must be updated and correct.
 If content is not a right, it is subject to revocation at any
time.
 Be accountable for the content you publish.
 Keep your personal information private. Employees are
encouraged to spread the word about what's going on at the
university.
 On your personal website, do not use the University logo.

3. Kent State University:

 Examine the objectives, benchmarks, and workload. There
are nine elements that must be present in your social media
account.
 URL, Category, Disclaimer, Graphics, and Extended
Information all have their own set of rules. Develop a
content strategy, identify critical performance indicators,
and so on.
 PROTECT PRIVACY AND CONFIDENTIAL INFORMATION.
 ENDORSEMENTS should not include Kent State LOGOS.
  Use Kent State's NAME to advertise a product, a cause, a
political party, or a politician.
 DO NOT USE YOUR INSTITUTIONAL OR DEPARTMENTAL
SOCIAL MEDIA ACCOUNT TO POST PERSONAL STATEMENTS
OR OPINIONS.
 Departments have their own set of rules.

4. Purdue University:
 At least two Account Administrators must be designated to
each University-Sponsored Social Media Outlet to monitor
the site and ensure that it follows the following guidelines:
 Has the unit head's permission and has been registered with
the appropriate Campus Authority.
 Included is the required disclaimer statement on the site's
viewpoints and links.
 Any applicable third-party Social Media Outlet's terms of
use/service must be followed.
 In compliance with University standards, uses University
insignia and logos.

5. University Of Huston:
 Policies were created for students, staff, alumni, fans, and
the University to use social media to engage with one
another.
  Policy Only publicly available information is permitted to be
shared on social media. There will be no posts that are
illegal, defamatory, or vulgar.
 Only University staff shall have primary administrative
powers to the Official University Social Media Sites. Ensure
that the material is accessible and useful by people with the
broadest possible range of abilities.
 On the website, they also outlined the meaning and use of
social platforms.

Suggestions For SPU’s Social Media Policy:

 There are few video and news sharing policies are mentioned in
the SPU’s website, but they aren’t specified any policies particular
for social media activity.

 To design meaningful social media policies; according to me, first

they have to study other local university’s social media policy in
that same region. And also collect some surveys from students or
employees who are going to share university’s content on social
media such as, what kind of posts they are going to share, which
kind of accounts they are going to create, timings of posts,
authority of particular account/post, credentials etc.
  Once they complete above 2 tasks, they have portfolio of
numbers of important policies of other local universities which
liked or dis-liked by their employees and strong idea of which
policies are suitable for each and individual category of social
media sharing content.

 After that they have to design some rules and criteria, which must
followed by each employees who are going to share university
content on social media. And also mentioned some consequences
if they are failed to follow polices.

References:
 http://www.csueastbay.edu/universitycommunications/social-
media-guidelines.html
 http://drexel.edu/ucomm/about/policies/social-media/
 https://www.kent.edu/ucm/social/guide-social-media
 http://www.purdue.edu/policies/information-technology/viic2.
html
 http://www.uh.edu/policies/social-media/