Guideline to an outline for advertisement

1. What to be advertised? – skin care product – Happy skin

2. Who is the target audience? – young - What is their age? Needs? Expectation? Interest?
3. What is the purpose of the advertisement? – pursuade customers to buy/ try our products
4. What message do you want to covey? - What headline can convey your message?
Note: Headline is the introduction to a specific product or service. Slogan is company’s nature
5. What is the slogan?
6. What strategy or strategies are you going to use?
Snob appeal: ……
Facts and fingures: ….
7. Content:
a. Introduction to the product or service: WHAT IS THE DIFFERENCE?
b. Benefits or advantages of the product or service
c. Action you want the audience to take: phone, check website, enroll…
d. Contact information
8. Language features:
a. Verbs: ….
b. Adjectives: ….
c. Sentence structures:
d. Questions and imperatives:
e. Rhetorical devices: Personification; simile and metaphor; pun; repetition; rhyming
9. Pictures  Message?
10. Form of finished advertisement: ….
ORGANIZATION
Headline
PRODUCT/SERVICE

Introduction
Benefits
Action
Contact information

Logo + slogan
P

II. Brochure
1. What is the topic? ONE DAY TOUR AROUND HANOI
2. Who is the target audience? What are their age? Needs? Expectation? Interest?
- Target audience: people live and work in Hanoi
- Age:
3. What is the purpose of the brochure?
4. What message do you want to covey? What slogan can convey your message?
5. Content:
a. Introduction to the product or service
b. Benefits or advantages of the product or service
c. Action you want the audience to take: phone, check website, enroll…
d. Contact information

6. Language features:
a. Persuasive adjectives
b. Slogans
c. Rhetorical questions
d. Commands
e. Questions and answers
f. Repetition
g. Colloquial language