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AURORE COSMETICS

Sales representatives play a vital role in the business operation, they are the ones who

convert the demand created by the marketing. In the case of Aurore Cosmetic who lost a key

account which is Jabby, its new sales representative Mr. Chopra will exert an effort in recovering

the business partner. Here are some strategic approach in recovery:

● Understand the Issue- First and foremost, Mayank should try to understand what

happened between the old sales representative and Jabby; this will provide him

with a strong understanding of how to approach Jabby.

● Accountability- Mayank must assume responsibility in order to get Jabby back.

Recognizing the issue could provide you a second chance to demonstrate your

intention to tailor your company to the needs of your clients.

● Offer good price, discount and terms- Revisit the previews offer you have offered

to Jabby. Create a good pricing and discount strategy with a win-win situation.

● Value Added Service- On top of the discounts and terms you offered, we can also

offer a consumer engagement activity to help promote the product to the

customers. Ex. Product Trial and after sales service.

Christian Paul Alpeche