SPECIAL OFFERS

Plan & Prep:

Pre-launch Communication Plan
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Worksheet 3
 Focus
Before your Special Offer goes live, it is important to build some momentum and suspense, as well as re-engage
your fan community around your Patron page. This will pique your fan’s interest, and you’re more likely to see
higher conversion when you launch your Special Offer!

PRE-LAUNCH

Increase general awareness of your page and what your current membership program offers.
Here are some example posts:

DAY 1
Re-introduce Patreon membership business across these channels:

■ Social media posts

■ In my creative content (livestreams, videos, podcasts)

■ Other

DAY 2
Top 3 reasons to become a patron:

Worksheet 3 -> Plan & Prep: Pre-launch Communication Plan

 PRE-LAUNCH (CONTINUED)

DAY 3
My teaser post for social media:

DAY 4
Discussing my goals with my community:

DAY 5
Patron quote to share:

DAY 6
My motivations for creating Patreon post:

DAY 7
Hint at an important announcement you have coming up! What I’ll say:

Worksheet 3 -> Plan & Prep: Pre-launch Communication Plan