ORAL COMMUNICATION

Types of
Speeches
ACCORDING TO PURPOSE
Objectives
Distinguish types of speeches
according to purpose.
Identify the use of each speech
type in various situations.
Determine the different persuasive
appeals.
What do they try to achieve?
1. Informative Speech
The goal is to teach an audience something using objective factual information.

2. Persuasive Speech
The goal is to influence the beliefs, attitudes, values, or behaviors of audience
members.

3. Entertainment Speech
The goal is to captivate an audience’s attention and regale or amuse them while
delivering a message.
What about demonstrative
speech?

Demonstrative speech falls under the category of

informative speech in the sense that it also aims to
inform. Generally speaking, its goal is to teach you to do
or perform something.
Identify which type of speech according
to purpose is being described.

1. The maid of honor gives a toast at the wedding

of her younger sister.
2. Director Bong Joon-Ho delivers a TedTalk about
the complexities of film production.
3. Climate justice activists urge people to join in
denouncing the greenwashing schemes by large
multinational companies.
4. The president delivers his state-of-the-nation
address.
Persuasive Appeals

Aristotle taught that a speaker’s ability to

persuade an audience is based on how well the
speaker appeals to that audience in three
different areas: logos, ethos, and pathos.
1. Logos
Logos appeals to reason. Logos can also
be thought of as the text of the argument,
as well as how well
a writer has argued his/her point.
2. Ethos
Ethos appeals to the writer’s character. Ethos
can also be thought of as the role of the
writer in the argument.
3. Pathos
Pathos appeals to the emotions and the
sympathetic imagination, as well as to beliefs
and values. Pathos can also be thought of as
the role of the audience in the argument.
4. Kairos
Kairos refers to the opportune moment.
People are often more persuaded at
different moments in time than others.
Thank
You!