Copyright: Dr. Ehsan Fansuree Mohd.

Surin

ENT600 TECHNOLOGY ENTREPRENEURSHIP

GROUP PROJECT: INDIVIDUAL CASE STUDY

Students’ Guide

The purpose of this project is to enhance your understanding to the nature of small business, to
inculcate the innovation/invention and to provide an opportunity to utilize your speaking skills.
Individual Case Study- Your Innovation/invention in the Small Business (20%)
You will be responsible for developing and creating a written report on the innovation that you
intended to carry out. The case study is due in the 6 th week after the semester commenced. The
followings are the guides for the case study.

 You need to identify the problem that associated the daily life or the existing problem
with the product or service nowadays.
 The information can be collected through document reviews, personal interviews with the
business owners, observation, etc.
 You need to analyse the problem using SWOT analysis and Consumer Trend Canvas
(CTC), and suggest relevant technology-based solutions to these problems and to enhance
the performance of the company/product/process.
 You need to write the final report.

Criteria for Grading the Case Study

Criteria Marks
Cover page -
Acknowledgement -
Executive summary -
Table of contents -
Identification of main issues and problem 30%
Analysis of the issues (SWOT & Consumer Trend Canvas Tools) 25%
Provide suggestions on appropriate solutions 30%
Writing style 15%
Total 100%