Market Research

It is a marketing approach in which consumers promote their goods to a very diverse and large
audience, choosing no specific group of consumers. It is open to everybody. Example: Social
networking, Add Sense, etc.

Regarding the distance between the product's maker and final consumer, mass marketing differs
from direct marketing. Wide communication gaps and indirect communication are characteristics
of mass marketing. A mass marketer, like Nike, has very little touch with its customers directly
and must distribute its goods through a variety of retail locations alongside those of its rivals. Its
nationwide print and television advertising campaigns, couponing, and point-of-purchase
displays all serve as examples of how impersonal communication is. The likelihood that enough
prospective buyers exist among the vast population exposed to the marketing approach and are
interested in the product to make the plan viable determines whether mass marketing will be
successful.

Direct Selling

It is a sort of marketing action that verbally or physically greets a consumer or potential

customer. such as emails, advertisements that are delivered directly to the inbox, etc.

By first permitting the buyer to buy the goods directly from the producer and then talking with
the customer on a first-name basis, direct marketing creates a fairly intimate relationship with the
customer. There has been a sharp increase in this kind of marketing. Customers demand more
attention, while marketers seem to be bored of the waste that comes with bulk marketing. The
efficiency of direct marketing has also been substantially improved by contemporary methods for
compiling and processing precise mailing lists. One example of a direct marketer is a catalogue
company (Spiegel, J.C. Penney), a telecommunications company (Sprint), or a direct mail
company (Publishers Clearing House).

Micromarketing is a type of marketing that focuses on a small group of individuals and creates
advertising and promotional campaigns for that group. like in the bright cartoons used in Kid's
chocolate advertising.

Individual marketing

It is a form of marketing that focuses on interacting personally with consumers. The goal of one-
to-one marketing, also known as 1:1 marketing, is to provide each consumer with a unique
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experience. Personalizing interactions is believed to increase client loyalty and provide a high
return on marketing expenditure.

One-to-one instruction is not a brand-new idea. About as ancient as business itself is the one-to-
one strategy. Since the beginning of trade, business owners have kept records of specific
information about their clients in order to utilise that information to enhance customer service
and increase sales.