www.imarks.

id
 Marketing Report by IMARKS – Marketing Communication

Marketing Report dan Plan iMARKS, Februari, 2019

0. Profiling

1. Target Realisasi & Pola Omset Pertumbuhan Vertikal

2. Target Realisasi & Pola Outlet Pertumbuhan Horizontal

3. Target Realisasi & Pola Data Konsumen

4. Target Realisasi & Pola Aset Digital

5. Target Realisasi & Pola Program Promosi

 Marketing Report by IMARKS – Marketing Communication

Marketing Report dan Plan iMARKS, Februari, 2019

1. Target Realisasi & Pola Omset Pertumbuhan Vertikal

www.imarks.id
 Marketing Report by IMARKS – Marketing Communication

Target Realisasi & Pola Omset

Pertumbuhan Vertikal
 Marketing Report by IMARKS – Marketing Communication

Target Realisasi & Pola Omset

Pertumbuhan Vertikal

HPP Normal 60% Gaji Normal 10% Oprasional Normal 10% Marketing Normal 3% Profit Normal 17%
Target 50% Target 13% Target 15% Target 5% Target 17%
N Outl Pers Pers Pers Pers Pers
o Bulan et Target Omset Rupiah en Rupiah en Rupiah en Rupiah en Rupiah en
Janua Rp125,000,00 Rp90,000,00 Rp75,000,00 Rp12,500,00 Rp21,250,000
1 ri A 0.00 0.00 0.00 60% 0.00 10% Rp12,500,000.00 10% Rp3,750,000.00 3% .00 17%
Rp85,000,000 Rp76,500,00 Rp51,000,00 Rp8,500,000. Rp14,450,000
B .00 0.00 0.00 60% 00 10% Rp8,500,000.00 10% Rp2,550,000.00 3% .00 17%
Gra Rp45,000,000 Rp40,500,00 Rp36,000,00 Rp4,500,000.
b .00 0.00 0.00 80% Rp0.00 0 Rp0.00 0 Rp4,500,000.00 10% 00 10%
Goj Rp25,000,000 Rp22,500,00 Rp20,000,00 Rp2,500,000.
ek .00 0.00 0.00 80% Rp0.00 0 Rp0.00 0 Rp2,500,000.00 10% 00 10%
Febru
2 ari A
B
 Marketing Report by IMARKS – Marketing Communication

Target Realisasi & Pola Omset

Pertumbuhan Vertikal

Jumlah menu
Makanan 15
Minuman 10
Dessert 4
 Marketing Report by IMARKS – Marketing Communication

Target Realisasi & Pola Omset

Pertumbuhan Vertikal

Jumlah menu
Makanan 15
Minuman 10
Dessert 4

Bahan Utama Kemasan Harga actual Harga rekomendasi

Bumb Servi Profit
No Menu Nasi Toping u Box Bowl s HPP Nominal (%) Profit 40%
Rp2,07
1 Ayam ayaman Rp800 0 Rp1,250 Rp4,900 Rp25,000 410.20% Rp6,860
Rp5,00 Rp2,50 Rp10,68
2 Bebek bebekan Rp1,200 0 0 5 Rp25,000 133.97% Rp14,959
 Marketing Report by IMARKS – Marketing Communication

Target Realisasi & Pola Omset

Pertumbuhan Vertikal

Strategi yang dilakukan pada

periode Januari adalah
menambah number of Leads

Detail mengenai strategi yang

diterapkan dibahas di poin 5 A
2. Target Realisasi & Pola Outlet Pertumbuhan Horizontal

www.imarks.id
 Marketing Report by IMARK – Marketing Communication

No Item Cost
1 Peralatan
Anggaran pembukaan oultet
Freezer Rp 3,000,000.00
Kulkas Rp 2,000,000.00
Total investasi sebesar
Rp. Magic com Rp 2,000,000.00
Sealer cup Rp 1,000,000.00
Kompor dan
gas Rp 1,500,000.00
Alat masak Rp 2,000,000.00
Warmer Rp 6,000,000.00
Deep Fryer Rp 12,000,000.00
2 Outlet
Sewa per
tahun Rp 15,000,000.00
Renovasi Rp 4,000,000.00
Bahan
3 Baku Rp 8,000,000.00
4 Kru
Kepala toko Rp 3,500,000.00
Koki Rp 2,000,000.00
 Marketing Report by IMARK – Marketing Communication

Suvey
 Marketing Report by IMARK – Marketing Communication

Grand Opening No. Variable makan bakso hanya 5000 Budget

Database = 1500 prospek

Omset = 7,500,000 rupiah
1 Goal Pax terjual = 1500pcs

1. Akrilik Rp200,000.00
2. brosur Rp0.00
3. x banner Rp150,000.00
2 Offline 4. poster Rp100,000.00

1. Media sosial sendiri Rp0.00

2. Media sosial partner Rp0.00
3. media sosial kota Rp1,000,000.00
4. endroser Rp150,000.00
5. Facebook Rp1,200,000.00
3 Online 6. Website Rp0.00
 Disusun Oleh :
Handy

www.imarks.id