NURAMALIAH DESLIANI PUTRI (014 2021 00047)

“ADAPT OR FALL BEHIND”:

NOVELTY IN ADAPTATION OF
RIA FROZEN FOOD BUSINESS’
DIGITAL STRATEGIES DURING
THE PANDEMIC PERIOD

21 OCTOBER 2021
 1. BACKGROUND

2. CHALLENGES

TABLE OF CONTENT 3. OBJECTIVES

4. METHOD

5. RESULT

6. CONCLUSIONS

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 BACKGROUND

COVID-19 PANDEMIC

PANDEMIC EFFECT ON
MSMES

OPPORTUNITIES IN
E-COMMERCE

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CHALLENGES

INTERVIEWING THE SOURCE PERSON

Due to the limited free time of the

source person, It is difficult to adjust

the interview moment

OBJECTIVES
IN THIS REASEARCH

Observing and analyzing how the

strategy in running the business of

SMEs Ria frozen food during this

pandemic and helping develop sales

strategies through e-commerce so that

the SMEs business can continue

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METHODS
IN DEVELOP SALES STRATEGIES

STRATEGY 1 STRATEGY 2 STRATEGY 3

Developing labels Create shop Sharing tips about

for products accounts on several creating

E-Commerce
promotional

platforms
content for E-

Commerce and

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social media
 RESULT
FROM THE METHODS

Flexible Wider Fast Easy access Sales

working time consumer connections to sell increase

& place market to new products

costumers

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CONCLUSIONS
FROM THE REASEARCH

IT IS HOPED THAT FROM DEVELOP

MARKETING THROUGH E-COMMERCE
AND SOCIAL MEDIA, RIA'S FROZEN
FOOD CAN:
SURVIVE THE PANDEMIC CRISIS

IMPROVE AND EXPAND SALES REACH

GAIN INCREASING SALES EFFECT

FAQ S NOVELTY IN CONDUCTED REASEARCH?

Utilization of online platforms that have a beneficial

impact on SMEs during a pandemic.

CURRENT SITUATION OF CONDUCTED SOURCE?

(RIA FROZEN FOOD)

Currently in a situation of developing creativity and

promotional strategies on e-commerce platforms

WHAT IS THE EXPECTED EFFECT ON THE

REASEARCH SOURCE?

increased reach of sales, consumers and public

acknowledgement of product

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