Industry-leading

electrocoats that meet

your manufacturing needs

BASF combines
advanced technology
with comprehensive

SHOW US customer service to

deliver sophisticated

YOUR METAL electrocoat solutions

Leadership BASF TH E C H E M I C A L C O M P A N Y
BASF is the world’s largest chemical company,
with customers in more than 200 countries,
production in 39 countries and approximately
95,000 employees. The breadth of our
product portfolio ranges from performance
products like coatings to basic chemicals,
plastics, agricultural and nutrition products,
and oil and gas.
With expertise in cutting-edge products as
well as international legal and environmental
issues, BASF can respond proactively,
keeping our customers’ processes operating
as seamlessly as possible.
BASF is a diverse and innovative global
company that has “verbund” as a core
philosophy. Loosely translated from
German, “verbund” means “total integration”
and extends to all aspects of our business,
from integrated manufacturing processes
to customer partnerships.
Innovation PE R F O R MA N C E , PA S S I O N , SU C C E S S
“We don’t make the products you buy. We make the products you buy better.”
That familiar line summarizes the advantages of
BASF,
F, the world’s largest chemical company.
F first lead-free commercial vehicle
We offer
fffer electrocoats for corrosion protection
and uniform surface smoothness, primers for
chip resistance
esistance and appearance enhancement,
basecoats for rich final color, and clearcoats
coats for
brilliance and long-lasting durability.
Our electrocoat product line is anchored by
the CathoGuard® line, which delivers ideal
corrosion protection. We offer
fffer a history of
innovation that spans more than 30 years:
t BASF electrocoat leadership reaches
back over three decades and includes
the introduction of the revolutionary
CathoGuard 100 line in the 1980s
Team spirit is what gives the real edge.
We draw on extensive technical, R&D,
and production resources, which allows
our customers to gain the benefits of
world-class products and programs.
But size alone does not make us the
leader. Rather, it is our commitment to
helping our customers be successful
that makes BASF stand apart.
Going beyond product
BASF offers
fffers intelligent solutions based
on innovative products and tailor-made
services. And our service extends beyond
the product to ongoing support. We
accompany you down the road to success
with comprehensive customer satisfaction t “America’s Most Admired Chemical
programs, training, eco-awareness Company,” Fortune Magazine
initiatives, cycle-time reduction and t Presidential Green Chemistry Awa
A rd,
much more. U.S. Environmental Protection Agency
With all that, it’s no wonder that BASF t “Global 100,” Innovest
has reaped industry honors:
t We introduced North America’s
electrocoat in 1995
t BASF-supplied electrocoat tanks
in North America were the to
be completely lead-free
t Toda
T y, our electrocoats are approved
for a full range of applications
No matter where we commit ourselves,
we have the highest possible standards.
This helps our customers reach the top
more quickly and stay there longer.
Read on to discover how BASF
t Since 2000, BASF has launched electrocoats can help your company
30 new electrocoat tanks reach its high goals.
Portfolio SHOW US YOUR METAL!

BASF electocoats reflect our 30+ years of

33.2 µm
STANDARD EDGE
leadership in electrodeposition coatings.
COVERAGE
Since the 1970s we have been technology
6.65 µm
pioneers in high-performance electrocoats.
The strength of our global reach and resources ces
allows BASF to offer
fffer considerable economies
of scale, as well as single-source efficienc
f
fficienc y.

CathoShield ® 365
CathoShield acrylic eletrocoat by BASF offers
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CG 525HE
Superior throw power and rack density. 20.1 µm
21.3 µm

Ecology
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CG 525HE achieves superior edge
Technology protection compared to the standard electrocoat
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Lead-free
CathoGuard ® 500 Series )"1TGSFF
CathoGuard 500 series provides three -PX
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high-performance options that offer improved
corrosion resistance, greater environmental
Performance
protection and greater economy. Not only do Excellent edge protection
they achieve excellent coating results on flat Superior edge protection
surfaces, but Standard appearance
also on critical Excellent appearance
areas such as Excellent corrosion protection
extremely
Superior throw power
sharp edges.
Technology
Gray
Black
CathoCare E L E C T ROCOA T S E R V I C E S O LU T I O NS
At BASF, we’re focused on state-of-the-art solutions that
help our customers be more productive and successful.
To enhance our high-quality electrocoat technical
services, we’ve developed the CathoCare
service platform of value-added tools:
LaunchGuard, CathoTools
and CustomCare. They’re
designed to help you be
more efficient and optimize
overall performance, from
start to finish.

LaunchGuard “Z E RO HE ADAC HE ”
LaunchGuard is a standardized process
used by BASF Electrocoat T Technical Service
experts to ensure a smooth, easy transition in
your facility. This “Zero headache” approach
provides customers with the tools and service
to maintain optimal electrocoat performance
and quality throughout the launch and
conversion process. They include:
Engineering Survey – provides a detailed
system evaluation that includes design review
and recommendations, as well as process
and operations recommendations. It also
identifies cost-saving strategies and
opportunities for improved quality.
Pre-Launch/Conversion Testing –
covers a range of testing, from lab overfeed
and compatibility testing to line trials and
PPAP
P testing.
PAP
Launch/Conversion Planning – aids the
launch/conversion process with detailed
timelines, waste disposal coordination, and
step-by-step instructions for system clean
and fill.
Launch/Conversion Support
and System Dial-in – provides the on-site
support and technical expertise necessary
to optimize operating parameters.

LaunchGuard is a standardized process to ensure a smooth,

easy transition in support of our “Zero headache” approach.
CathoTools
T further improve efficiencies
To
I M P RO V E D E FF IC I E N C Y
ffficiencies and performance, BASF offfers
fers a variety
of helpful CathoTools.
T
Tools. They incorporate global best practices, product
oduct
data and virtual solutions to better manage your business.
Process Control Spreadsheets – provide customized data
collection, automated SPC charts and material consumption contrrol.
Customer Process Books – cover material information, testing
requirements and operating guidelines.
Computer-based Virtual Reaction Plans – provide solutions to
potential problems with a click of a button.
BASF Global Best Practices – provide a host of innovative solutions.
Product Data Sheets – put product information at your fingertips.
BASF Design Manual – offers
fffers custom system design solutions to
help optimize the performance of your electrocoat line.
BASF Test Methods – proven and effective
fffective global quality tools
ensure consistent system performance.
E-coat Tank Adjustment Calculator – provides a convenient online
tool to obtain paint feed recommendations.
Specialty Products – from lab equipment and cleaners to solvents
and acids, we offer
fffer a complete line of products
oducts specially designed to
compliment BASF undercoats.

CustomCare
For maximum customer satisfaction,
TA I L O RE D T O Y OUR N E E DS
Custom Services (provided upon
BASF utilizes CustomCare, a unique blend request) – include analytical testing,
of standard and optional custom services. ISO 17025 T
Testing, process
From quality testing and process evaluation evaluation, and continuing education
to on-site support, we can tailor a variety through CathoCollege. For hard-to-solve
of services to help give your business problems, we also provide on-site
the edge. troubleshooting and engineering support.
Standard Services – include electrocoat For more information on the full range of
testing to ensure proper performance, CathoCare Electrocoat Service Solutions,
customized lab and service reports, and contact a BASF representative or visit
on-site field service. BASF engineers www.basf.com/ecoat.
visit each facility and issue customized
reports highlighting potential problems,
recommended solutions and areas
for improvement.
We can tailor a variety of services to
help give your business the edge.
Throw power
w w w . b a s f . c o m / e c o a t

Minimized Costs Maximized Profits

The innovative CathoGuard ® 500 line brings together a series of
previously incompatible properties – superior edge protection,
superior throw power and optimal flow.

Increased rack density

Maximized Throughput

Optimized film build distribution

Reduced paint consumption

Minimized rack burn-off

Reduced energy consumption

Reduced partial and uncoated parts

Minimized re-work
 w w w . b a s f . c o m / e c o a t

Business Edge Going Beyond Product

In today’s challenging environment, companies

need an edge to succeed -- BASF’s Business Edge

In other words, you don’t have to pay premium prices to

get premium business resources such as:

s %MPLOYEEHEALTHBENEFITS0ROPERTYAND#ASUALTY)NSURANCE
s /N LINETRAVELDISCOUNTS
s 0AYROLLSERVICES
s #USTOMIZED-ICROSOFTMANAGEMENTSYSTEMSINVENTORYCONTROLSYSTEMS
s 7IRELESS#OMMUNICATIONS
s 3TATEOFTHEARTPRINTINGTECHNOLOGY
s (UMAN2ESOURCESFACILITIESANDINTERNAL(2SOFTWAREPROGRAMS
s 4OOLCRIBTECHNOLOGY
s #ARRENTALTRUCKFLEETMANAGEMENTSEASONALVEHICLES
s )NDUSTRIALANDSPECIALGASMIXTURES

Business Edge helps you be more successful by offering tools and

services at discount prices that may be customized to your operational needs.

BASF leverages our current supply partners to help you manage your fixed
operational costs and deliver significant savings on materials and services for our
preferred clients.

The Client gains access to goods and services at preferred rates and
enhanced service levels along with one-on-one customer service from Business
Edge.

The Supply Partners provide top line discounts, resources and

enhanced service levels to the client. Supply partners may change due to
geography or for a particular requirement by a client.
www.basf.com/ecoat
BASF Business Edge offers a range or realized annual savings
between $10,000 to $750,000.

Partners in Business – we become a resource for you!

For additional information or to locate a BASF representative
near you, call 1-800-216-3642.

TJ Lepkowski
26701 Telegraph Road
Southfield, MI 48033
248-304-5762 office
313-218-3094 cell
thaddeus.lepkowski@basf.com

See what your peers are saying about BASF electrocoats.

“CathoGuard® meets our strictest customer specs. And just as important to us

is that the people at BASF are responsive and interested in our business.”
— John Brnjac, Vice President
Dynacraft, Inc.
St. Louis, MO

“The conversion to CathoGuard 500 was seamless. A plan for conversion as well
as recommendations to modify the system to improve overall coating efficiencies
was developed and implemented for a quick and easy conversion.”
— Roy Bamford
JCB Industries
Pooler, GA

Laboratory
Accreditation
Bureau

Certificate Number: 356819 Certificate Number: 38359 Certificate Number: L1154-1

BASF Corporation
Coatings Solutions
26701 Telegraph Road
Southfield, Michigan 48033
248-827-4670
800-347-BASF

.5M 0508 (BC/BC Printed in USA)

© 2008 BASF Corporation
CathoGuard is a registered trademark of BASF Coatings AG.