6.

Agreeing and Disagreeing

Challenge: Compare how you used to participate in a
brainstorming team session before understanding
each role during the creating ideas process. Follow
the Prep Guide to get ready to lead a brainwriting
session. (Personalize and adapt the Prep Guide)

8. Market Research: Writing Surveys

Understand the power and impact of surveys. Design surveys focused on obtaining
actionable and relevant insights.
Challenge: Design a 5 question-survey for a soon to be launched product/project
highlighting the information you need to obtain from the public.

9. Market Research: Effective Surveys and

Presentations
Present surveys using easy to understand visuals. Explore different types of
graphs,charts and questions to create strong surveys. Develop confidence by properly
understanding survey charts and graphs beforehand.
Challenge: Prepare a survey presentation visually communicating data with charts and
graphs. Provide comments and insights for each graph as part of your pre-interpretation
data analysis.

11. Perception in Visual Communication12/20

Make marketing materials meaningful and memorable using the proper graphic designs,
understand the perception, and incorporate concise language during the beginning
stages of the designing process in a focus group. Recognize good design principles.
Challenge: Review marketing materials and create a new graphic proposal utilizing the
same information. Review effective powerpoint presentation samples to gather and
collect best practices communicating messages using visuals, arts, graphics, and
charts. Prepare a personal Marketing Presentations/Market Analysis portfolio.

12. Concise Language for Social Media Marketing

Challenge: Apply 3 strategies for effective design and
promotion using concise and clever language to a
presentation, then share it with the community.
14. Reciprocity, Social Proof and Consistency
Discover the Six Principles of Marketing Persuasion. Honestly influencing clients in a
positive and ethical way.
Challenge: Document a marketing campaign presentation performed in the past or
soon to be presented. Identify the persuasive techniques applied (in case you
previously presented the campaign) or the ones you consider should be applied (in case
you will present in the near future). Autoanalysis: What you did good? What can you
improve? What learning opportunities can you identify? What will you definitely
replicate?

15. Liking, Authority, and Scarcity

Become familiar with Dr. Robert Cialdini’s Principles of Persuasion and learn how to
master the art of bringing a scene or emotion to life.

Project: Search for metaphors in your life. (They live everywhere: advertisements,
labels, newspapers, magazines, YouTube, blogs, books, songs, even everyday
conversation.)

Make a list of the metaphors you find.

Share your favorite one and tell us “How does this metaphor relate to the 6 Principles of
Influence?”

17. Preparing your presentation: Guidelines and

Recommendations
Build up confidence and knowledge to successfully formal management presentations,
pitches, impromptu speeches, sales scripts and consultative sales presentations that
will give your confidence a boost and your words more energy and excitement.
Challenge: Record a 5 minute sales video. Use the materials prepared during your
class challenges and readapt the information according you each lesson.

18. Presenting in English: Strategies for the Non-

Native Speaker
Challenge: Record a 5 minute sales video. Use the materials prepared during your class
challenges and readapt the information according you each lesson.