Learning Activity 1: Research Paper

a.) Apple

b.) Origins and History

In April 1976, college dropouts Steve Wozniak, then 26 years old, and Steve Jobs, then 21
years old, created Apple. Their collaboration started several years earlier when Wozniak, a
gifted electronics engineer who self-taught himself, started making devices that allowed him to
make free long-distance phone calls. The two sold a number of hundred of these boxes. The
new firm was founded with a concept of altering how people perceived computers, which was
brought by Steve Jobs and Steve Wozniak. Computers needed to be made small enough for
people to use them in their homes or workplaces, according to Jobs and Wozniak.

c.) International Connections

With over 400 stores spread across 14 nations, Apple is a truly international company. At
first, Apple stores were only established in the USA. However, in late 2003, Tokyo, Japan,
became the first country where Apple had a store. A market capitalization of $446 billion was
estimated for Apple in January 2014, making it the largest publicly traded company in the
world.

d.) Major country-leaders

Tim Cook – CEO

Katherine Adams - Senior Vice President and General Counsel
Eddy Cue - Senior Vice President Services
Craig Federighi - Senior Vice President Software Engineering
John Giannandrea - Senior Vice President Machine Learning and AI Strategy
Greg “Joz” Joswiak - Senior Vice President Worldwide Marketing
Sabih Khan - Senior Vice President Operations
Luca Maestri - Senior Vice President and Chief Financial Officer
Lisa Jackson - Vice President Environment, Policy and Social Initiatives
Isabel Ge Mahe - Vice President and Managing Director of Greater China
Tor Myhren - Vice President Marketing Communications
Adrian Perica - Vice President Corporate Development
Kristin Huguet Quayle - Vice President Worldwide Communications
Phil Schiller - Apple Fellow

e.) Influence global economic activity

Jobs at Apple can be found in a variety of fields, including design, science, building,
manufacturing, retail, customer service, marketing, and engineering of both hardware and
software. The company's U.S.-based suppliers generated 450,000 jobs. Apple's $430 billion in
economic contributions to the US include direct spending with domestic suppliers, data center
investments, capital expenditures, and other domestic spending, such as dozens of Apple TV+
productions spread across 20 states that support the creative sector and create thousands of
jobs.
f.) Affect economics in the Philippines
Apple decided to use itself as an example of how it affects the job market and economy. It's
possible that consumers would put off upgrading their iPhones, which would result in growing
costs for Apple due to worldwide logistics and rising employee compensation. Price increases
are a common strategy used by businesses, particularly those with pricing power, to pass on
rising costs to consumers, especially when there is a high level of demand. The Philippines'
community is also impacted by the economic factors that contribute to how expensive it is.