Members:

Cabintoy, Kate
Dimpas, Rhona Lhie
Matapias, Jinky
Masisay, Althia

1. Do an in-depth interview (IDI) with lipstick users without asking what size of
lipsticks they are using at the start of IDI.

1.1 What do they dislike about their lipsticks?

- They dislike the part that applying lipsticks will eventually make their lips pale, dull
and sometimes caused cracked lips that leads to lip sores.
1.2 What are in their Wishlist about lipsticks?
- Long lasting, hydrating, not too sticky and oily, pigmented and one that smells good.
1.3 Did size come out as a pain point? If so, how many percent?
- If they are to rate it, they will give an 8/10 and their feedback about the sizes of
lipsticks nowadays is that it is too big and sometimes become a waste if they don’t like the
shade if applied.

2. Would the name Chihuahua be a plus or a minus to the intended buyers and users?
Please elaborate.
- For us it would be a plus since it is new to the customers especially those who were
fan of dogs, specifically chihuahua. Also, the name is connected to the products since they
offer half sized of the usual products/cosmetics that everybody used.