Name – Najmus Rahman Sakib

ID - 1931937630
Course – MGT368
Section -9
Submitted to – Ms. Amreen Talukdar

- Local Entrepreneur Case –

Introduction
Anyone would find it difficult to be an entrepreneur. Being an entrepreneur is a challenge that
has to do with money, and it's a matters of uncertainty. In this instance, I'm going to talk about a
successful entrepreneur who overcame numerous challenges to become successful entrepreneur.

Background
1|Page

Introduction
Always be an entrepreneur is a
challenging thing for anyone.
Being an entrepreneur is an
issue
which is related with money,
being an entrepreneur is an
issue of uncertainty. In this
case, I’m
going to discuss about a
successful entrepreneur who
has faced many obstacles and
now a
successful entrepreneur.
BackgroundBackground
A platform for offering tuition online known as Capital Tuition Media  began its operations in
2015 via a Facebook group and page. This platform primarily serves as a service platform for the
education sector. Their main service is the providing of tuition. In addition to this, they also post
job circulars on their page, although job providing is their main business. There are 20 to 21
employees at "Capital Tuition Media," some of them work in customer service, some in
marketing, and a few in counseling. Capital Media has had a successful and speedy five-year
expansion. These days, they have begun to provide certain online skill-based courses, such as
freelancing.

Story
When the owner of ‘Capital
Tuition Media’ started this
business, he was only 22 that
time.
Basically the idea came to his
mind, when he was a college
student. When he was a college
student,
he met with a teacher who was
fraught. That teacher told that
he was from BUET but he
was
basically from National
University. This incident gave
him an idea that if he created a
platform it
will be a very helpful for
guardian to get an authentic
teacher. When the owner saw
some
documentary on YouTube about
this platform and those
documentaries influenced him a
lot. After
analyzing everything, he started
this business at 2015 with 50
thousand tk capital. This way
wasn’t
so smooth for him. Many
cretinism, negative minded
people tried to make him
demotivated but he
was very much strong by his
own side and he is a very
successful entrepreneur.
The owner of "Capital Tuition Media" founded this company while he was just 22 years old. In
essence, the thought first entered his head when he was a college student. He once met a troubled
teacher while still a college student. Although the instructor claimed to be from BUET, he
actually attended National University. This encounter gave him the notion that if he built a
platform, it would be highly beneficial for parents to choose a real teacher. The owner was
greatly influenced by certain documentaries he watched on this service on YouTube. After
carefully considering everything, he launched this company in 2015 with a 50,000 tk investment.
For him, this was not an easy route. Several critics and pessimists attempted to demotivate him,
but he was quite strong on his own, and today he is a very prosperous businessman.

Business Model Canvas

KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION KEY SOURCES

*University Students. *Providing Job. *Cost efficient. *Experienced tutor

*School Teachers. *Providing Tuitions. *Reliable platform. panel.
*Job Circular Agencies. *Offering online skills. *System for recruiting *Well known HR
authentic teachers. managers recruited.
 CUSTOMER CHANNELS COST STRUCTURE REVENUE STREAM
SEGMENTATION

*School/College going *Social media. *Salary. *Transactional stream

students. *Word of mouth. *Rent and utility *Joining fee before
*Fresh graduates. *Poster ads. *Customer support joining.
*Coaching center *Online community. *500tk commission
owners. after getting job from
salary.

Business Profile
Company name – Capital Tuition Media
Phone – 01705148495
Email – capitaltuitionmedia2015@gmail.com
Number of employees – 21
Year formed– 12 October, 2015
Sector – Education

Marketing Strategy
Given that the tuition media platform is web-based, the marketing strategy is likewise centered
on various online platforms. They mostly concentrate on social media for publicity. Word-of-
mouth advertising is one of Capital's primary marketing strategies because they have a sector of
devoted customers who actively encourage others to use their services because they deliver the
teacher precisely in accordance with the parameters that a guardian desires. In addition, they
advertise through leaflets and brochures. In addition, Mr. Joy stated that they would start doing
sponsorship in the educational section to gain more exposure. They also run ads in print media.
Business Strategy & sources of
business plan
By enhancing existing values and offering distinctive and diverse services, Capital Tuition
Media is pursuing a competitive advantage strategy. They have a different internal management
division that is typically responsible for identifying the strengths and weaknesses of others.
Many tuition media charge very hefty commissions from the instructor and the guardian, while
Capital does not. Expert customer managers are in charge of Capital tuition Media's customer
care department. They have a server that allows them to simply find the genuine and original
teachers. Mr. Joy didn't have a firm business plan when he started his company, but one of his
friends from business school served as his advisor. He made plans at each stage of the process.
According to the owner of Capital Tuition, every BTPA member is one of their key rivals
(Bangladesh Tuition Provider Association)

4|Page
offering online class and
different courses, so I think
their business strategy is
achieving
competitive advantage by
adding more value and services.
Mr. Joy didn’t get any business
plan when he started the
business, he made plan in every
step but
he didn’t have any fixed
business plan, but one of his
friend from business school
acted as a advisor
of him.
As the owner of Capital Tuition
said, the main competitors of
them are all the members of
BTPA
(Bangladesh Tuition Provider
Association)
Ongoing Challenges
4|Page
offering online class and
different courses, so I think
their business strategy is
achieving
competitive advantage by
adding more value and services.
Mr. Joy didn’t get any business
plan when he started the
business, he made plan in every
step but
he didn’t have any fixed
business plan, but one of his
friend from business school
acted as a advisor
of him.
As the owner of Capital Tuition
said, the main competitors of
them are all the members of
BTPA
(Bangladesh Tuition Provider
Association)

Ongoing Challenges
Ongoing Challenges
The owner's largest problem is finding genuine tutors because many of them try to conceal their
identities in order to receive great deals. However, Capital Tuition Media has a server that makes
it simple to determine a tutor's true identity. In addition, there are a lot of bogus tuition medias in
our nation, so many parents are hesitant to choose teachers from media.

Critical Success Factors

When the business owner conducted market research, he discovered t here are millions of
students in Bangladesh, but the truth is that most of the teachers in our schools and colleges do
not properly care for the kids, especially in government institutions, and it is true that most
teachers do not comprehend the current educational system in our nation. In addition, there are
many unqualified tutors working in our nation while masking their identities. By focusing on
these challenges, the entrepreneur created his own company and launched it as a result

5|Page
was under the educational
sector, chances of lose was low
so that the rising of risk capital
was not
that much high for him. So that
as a starter, he invested a higher
amount
Market research and
Target customer
Market research and Target
customer
The main impediment to starting a firm, according to the owner's market study, was a shortage of
qualified instructors. However, he was able to resolve this problem. Because parents in our
country are typically very concerned about the future of children who are enrolled in reputable
institutions and colleges, these parents were Capital Tuition's target market. Although he
concentrated on prestigious schools and colleges, all parents from across the nation are the
media's primary audience. Fresh graduates are the target market for job agencies.

Massive changes after starting

the business
As the owner has stated, he does not have a set company strategy, thus at some point during his
operating tenure, he will need to alter. Capital Tuition Media completely switched from focusing
on offline marketing to online marketing as of late. Although they had no desire to do so, they
will now begin an online platform for classes as well.

Why Capital Tuition Media is

Unique
After analyzing everything, what makes them distinctive, I discover that t hey first have a system
of rewards for the top instructors and pupils. They give their instructors and pupils the utmost
priority for landing their first jobs because they also operate a job agency. Capital Tuition Media
also set up an online learning platform for the benefit of the kids during the  pandemic. These
characteristics set Capital Tuition Media apart from others.
Conclusion
After carefully considering everything, I can state that Capital Tuition Media's owner has
achieved great success in business. Although he has some shortcomings, the competence and
commitment he demonstrated for his business in a cutthroat market like the education industry is
unquestionably extraordinary.