You are on page 1of 4

Overview of the Product

The BCPO app is intended for law enforcement officers. This app will provide officers to search
swiftly with information relating to crime investigation moreover with the information regarding the
criminals or past criminals. It is used to lessen the time to find information they wanted to confirm
especially when looking for past investigations. It helps many officers to identify pills that they recover
from the subjects. It improves officers' skills and makes it easier for them to manage their work while
they are in a hurry, especially when validating data and documents. And lastly it will help to reduce the
stress of officers on the dynamic amount of work that needs to be done such as data editing. It also
helps to make the documents required for the job more organized. The components needed for this
product are internet connection, gadgets and knowledge to know how to use this product in terms of
solving and finding cases.

Nature of Business

This business has clearly defined duties and responsibilities in running the business or app. It doesn’t
need a lot of stockholders because this app is for Law enforcers specifically, so it will be a partnership.

This business provides services to police enforcement officers. This business will enable officers to
quickly search for information related to criminal investigations, as well as information on offenders or
previous criminals. This company assists numerous officers in identifying drugs recovered from suspects.
This will help cops cope with the ever-increasing quantity of work they have to undertake, such as data
editing. It also aids in the organization of the job-related paperwork.

VISION

Our Vision is to be recognized worldwide BCPO APP to communication leader - enriching officers files,
helping individuals police officers, and communities in other countries of police officer's be more
connected in this BCPO APP.

MISSION

Working in partnership with our stakeholders, we will provide an exemplary level of service and
protection to officers files, and stations to all those who may visit in this app.

OBJECTIVES

-To improves officers' skills and makes it easier for them to manage their work while they are in a hurry,
especially when validating data and documents.

-Develop and Improve Property and Evidence files.

-Develop a Improve officers’ skills to Support Review and Analysis of Calls for Service, Criminal
Investigations, Accidents, Citations and Tickets.
Background of the Member

Xyzter A. Palaci

-He received his Bachelor of Science in Criminology from the University of the Cordilleras. He also
attended the Philippine National Police Academy and graduated with honors. The nicest feeling she'd
ever had was realizing all her ambitions. He is presently the Chief Inspector of Police in her hometown.
He is deserving of all her tremendous accomplishments because of her dedication and enthusiasm for
her work. He is also one of the manager of the famous app, called BCPO App.

Jay Ar T. Paglingayen

- A graduate of Bachelor of Science in Criminology from the University of the Cordilleras moreover
attends Philippine National Police. He is currently a Police Lieutenant. He is also a co-owner of the
famous app for Police Officers, called BCPO App.

JERLY G. CASIO

- Graduate of the University of the Cordilleras with a Bachelor of Science in Criminology and a Latin
Honor. She went to the Philippine National Police Academy and received a Latin Honors diploma. She is
currently the Chief of Police in her own chartered city. Her life had been full of ups and downs, but she
had finally achieved her ambitions. She puts her heart and soul into her work. She is one of the owners
of the BCPO application.

Justin Kyler Aluad

-Graduated from University of Cordillera Computer Science. While he was in college, he won numerous
international awards from competitions. He is one of only a handful of Filipinos who have qualified for
the ACM-ICPC World Finals. He is also a pro. He won second place in the Google Jam World Finals held
last July 2016 in New York City, making him the only Filipino to join and win the said contest. He is the
programmer of. BCPO Application.

GARCIA SHIELA MARIE D.

- Graduate of University of the Cordilleras with a Bachelor of Science in Criminology. After graduating,
Sheila joined the Special Action Force of the Philippine National Police, and worked in counterterrorism
and special operations, She returned to international peacekeeping as an officer in the United Nations
Integrated Mission in East Timor.

Product Offering

Product Description

At the present almost all of the people are now using internet as the source of information. So
the BCPO app is an application wherein you can access information about criminal investigations. This
app is designed to our Law Enforcers here in Baguio. It can be used easily by our law enforcers as long
as they have stable internet. They can also save certain investigation so that they can access in offline.
Since Law enforcers have a lot of things to do, they can benefit to this app since they can save huge
amount of time, especially when they need to travel just to gather information about the crime
investigation, for example moreover we can ensure that the information will not be missing unlike when
they just stack it to the shelves that it can be misplaced and for the worst will be missing.
Origin of Opportunity

The App exists since we saw that our Law Enforcers are trying too hard just to gather
information about crime investigations since the app can also access education information this can help
our law enforcers to ensure our safety. This app tries to solve the amount of time wasted travelling to
places to get information, especially in the past crime investigation that needs re investigate. This would
also solve the alteration of the investigation also to keep the investigation safe and to avoid mislaid.

Description of the Market

Our app can be downloaded in Google Playstore and App Store. We target the Law enforcers
here in Baguio since they have an advantage or benefits if they download our app.

Marketing Plan

Target Market

The BCPO application is designed for those who require assistance with their file-related issues. The
application is available to male and females aged 18 and over. You can use your mobile device to access
the application no matter where you are. The application is simple to use because it provides a variety of
features and languages to pick from. This user-friendly program enables you to be more productive. It's
also a terrific way for you to drastically reduce on the amount of time you spend on file-related tasks.

Marketing Mix Strategies

Pricing

- BCPO application pricing scheme is based on google money. Advertisers

need to pay Google money and send it their buying intent together with ads information.

As an audience, only when you search for something with purchasing intent will you see

ads. On the other hand, you probably will not see anything related to advertising if you

search for something without purchasing intent.

Product

-BCPO application provide speedy access of information, it lessens the time to

travel place to place to gather past and provide reliability and sustainability of

information

Place

-Location: 34 Lower Bonifacio St, Baguio, Cordillera Administrative Region


Promotion - To spread word about our services and increase the visibility of our

businesses, we will undertake a series of marketing campaigns that will include the listing

of our business on yellow pages, the use of social media, encouraging word of mouth

marketing among our satisfied clients, engaging in periodic road shows as well as the

distribution of handbills. This will be done through ads in various newsletters as well as a

networking campaign.

Promotional Plan

-We will start by making advertisement using different platforms. We will also make posters about our
product so people may know about it. We use the social media to post the merchandise we are
promoting. Thru internet they can send us message and have connection with us, we will explain to
them how effective it is and how much our product can help them.

You might also like