Describe a firm of your choice

Choose one firm. One that you identify with. One that you feel is resonant.

 Write a summary of its main features

 Products or services 

 Sector in which it operates

 Type of company

 Recent history

 Company mission

Answer:

The company that I chose to describe is called “Google LLC”. Google was officially
launched in 1998 by Larry Page and Sergey Brin to market Google Search, which has
become the most used web-based search engine.

1. A summary of its main features: openness, innovation (especially technological

innovation), smartness with excellence, hands-on approach, small-company-family
rapport.
2. Products: search tools, communication and publishing tools, statistical tools,
business-oriented products, healthcare related products, operating systems, desktop
and mobile applications, hardware.
Services: Google Cloud Platform – a modular cloud-based services for software
development.
Google Crisis Response – a public project that covers disasters, turmoils and other
emergencies and alerts.
Google Fi – a MVNO aimed at simple plans and pricing.
Google Person Finder – an open-source tool that helps people reconnect with others in
the aftermath of a disaster.
Google Firebase – a real time database that provides an API that allows developers to
store and sync data across multiple clients.
Google Cast – a display entertainment and apps from a phone, tablet or laptop right on
a TV or speakers.[20]
Google Pay – a digital wallet platform and online payment system
Stadia – a video game streaming service.
YouTube TV – an over-the-top internet television service that offers live TV.
3. Google operates in the communication services sector.
4. Type of company: Subsidiary (LLC).
5. In 2011, the company launched Google+, its fourth foray into social networking.
As of November 2014, Google operated over 70 offices in more than 41 countries.
In 2015, Google reorganized its interests as a holding company, Alphabet Inc., with
Google as its leading subsidiary.
Between 2018 and 2019, tensions between the company's leadership and its workers
escalated as staff protested company decisions on internal sexual harassment,
Dragonfly, a censored Chinese search engine, and Project Maven, a military drone
artificial intelligence, which had been seen as areas of revenue growth for the
company.
In April 2020, due to the COVID-19 pandemic, Google announced several cost-
cutting measures.
6. Google's mission is to organize the world's information and make it universally
accessible and useful.

The last question is why? Why I chose this company?

This firm has quite a large number of services and products. For instance, there are
Google Chrome, Google Search, Google Pay, Gmail and Google Maps. I find these
things convenient to use among other companies. It's accessible and gives me
everything I want. Google’s services simplifies your life.