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2023 Salary Guide From Robert Half

Top Marketing and Creative


Hiring Trends

High performers require higher salaries

40 % 52 %

of marketing and creative of managers are giving


managers are increasing raises to keep current
starting salaries to attract employees in place.
new hires.

Give flexibility, get productivity


• 74% of marketing and creative employees work in
remote or hybrid arrangements.
• 55% feel they're most productive working from home.
• Companies with strict return-to-office plans
are experiencing the highest turnover rates.

The hottest marketing and creative jobs


• Copywriter • Media planner
• Digital marketing specialist • Project manager
• Email marketing manager • Social media specialist
• Graphic designer • UX and UI designer
• Marketing analytics specialist

Source: Robert Half surveys of more than 140 managers and more than 90 employees in marketing and creative in the U.S.

Get all the numbers worth knowing at


roberthalf.com/salary-guide.

©2022 Robert Half International Inc. An Equal Opportunity Employer M/F/Disability/Veterans.

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