7 Ways

Copyright 2011 www.ryanlee.
com
2 7 Ways to Instantly Double Your Income www.ryanlee.com
Introduction
The name of this special report is called 7 ways to instantly DOUBLE your income. And yes, I
know thats a ballsy title but when you follow these steps, the results will blow you away.
In fact, I really could have called it triple or even quadruple your income but I know that
would have made you really skeptical.
But you can ask one of my clients, Mike Geary, how this worked for him.
Heres what he had to say about my trainings
Before I stumbled onto Ryan Lee a couple years ago, I was working 60-70
hours a week at 2 dead-end jobs and still struggling to pay my bills. Ryan
taught me step-by-step exactly how I could use my tness knowledge
to build an online business & help millions of people around the world
get in the best shape of their lives while simultaneously making me
independently wealthy. I took action and applied the info I learned from
Ryan and went from $60,000/year to 6-gures last year, to 7-gures this year, and am already
on my way to making 8-gures next year. Crazy, but true and certainly possible for anybody
that actually takes action on what Ryan teaches.
And even billion dollar companies hire me to help them with their business, marketing and
monetization
Working with Ryan is fantastic. Hes a master who knows membership sites inside and out. At
ZapposInsights.com we are just at the beginning of creating a community dedicated to people-
focused businesses, and Ryans advice has been a key part of our strategy.
- Robert Richman, Product Manager, Zappos Insights
Introduction
Who the heck am I and how can I really help you double your income?
First let me tell you Im probably very similar to you. Im just a regular guy, a husband and a
father to 4 incredible kids (thats me with my family below)
My rst job was as a Recreational Therapist at a Childrens Rehab Hospital but I always had
the entrepreneurial bug.
It started when I built my rst business when I was 12. It was selling baseball cards and I even
took out ads and had a thriving mail order business.
Fast forward to 1998 when I registered my rst domain name for a cool $70. With zero technical
experience and a copy of Microsoft Front Page, I created my rst web site to promote my part-
time personal training business.
After turning that small web site into a multi-million dollar empire, which includes hundreds of
web sites, sold-out workshops, membership sites, books, dvds, and a supplement company I
devote all of my time, eorts and resources to helping others live the life of their dreams too.
So here I am. Through the power of the Internet and my humble web site www.ryanlee.com, I
help hundreds of thousands of budding entrepreneurs, business owners and high-achievers
reach the top levels of success.
And its all done with an underlying theme of simplicity
Introduction
The Art of Simplicity
Look, lets be honest, theres so much noise and distraction in the world today. So much
conicting advice. Information-overload.
This report is not meant to overwhelm you with hundreds of pages of data and statistics. Nor
am I going to try and impress you with technical mumbo-jumbo.
Its all about keeping it simple.
I have well over 45 dierent specic strategies and tactics that will increase the revenue for
any business. But rather than have you drink from a re hose, Id boiled it down to my favorite
7 that will have a instant impact on your bottom line.
Its funny, because you might look at some of these strategies outline
below and say I knew that. However, theres a big dierence between
knowing what to do and actually DOING IT.
Let these give you some inspiration but also serve as a
wake-up call to take responsibility for your business
(and maybe give you a little kick in the pants too).
Youll also see some simple action steps so you can
take immediate action.
So here they are, in all their glory, and in no specic order.
Enjoy, take action, and prosper
Ryan Lee
www.ryanlee.com
Income Doubler #1
Up-Sells, Cross-Sells and
Down-Sells
Income Doubler #1
Income Doubler #1
Up-Sells, Cross-Sells and Down-Sells
This is one of the quickest ways to dramatically increase your income, no matter what business
you are in.
Although people incorrectly call it an up-sell (its really a cross-sell), McDonalds is famous for
their would you like fries with your hamburger question.
Its a cross-sell because McDonalds is selling you something complimentary to your hamburger
(the fries).
An example of an up-sell would be upgrading to a large for just $.50 cents more.
Movie theaters are famous for their popcorn and soda up-sells.
Just about every industry uses these techniques to increase their revenue.
- Car dealershlps up-selllng and cross-selllng luxury packages, blue-tooth and larger tlres
- Llectronlcs stores up-selllng an extended warranty
- Starbucks now trles to up-sell drlnks and cross-sells pastrles
- And the llst goes on and on..
But the biggest explosion has been online. New shopping cart technology has made up-
selling, cross-selling and even down-selling so much easier.
In a recent promotion, I increased our prots by over 375% by oer one simple up-sell after
my customer purchased a product. And if they said no to the up-sell, I oered a less expensive
down-sell version (over 30% took the down-sell).
Think about what you can oer in your business that would compliment your current products.
Income Doubler #1
Here are some simple ideas for up-sells, cross-sells and down-sells
- Telephone coachlng sesslon
- Tlcket to a llve workshop or semlnar
- Llve group telesemlnar or weblnar
- Premlum verslon of your product
Action Steps
- |mplement a premium up-sell or complimentary cross-sell in your business this week.
Income Doubler #2
Create a Continuity Program
Income Doubler #2
Income Doubler #2
Create a Continuity Program
As you may already know, the term continuity income usually refers to a program that
customers pay ongoing to continued access.
For example, Consumer Reports oers a membership site with more in-depth reviews for less
$10 per month.
Imagine waking up knowing that each month you have 3,000 people in your monthly program
paying you $30 per month. Thats right it comes to $90,000 PER MONTH.
One of my friends recently released a program with over 18,000 members paying $67 per
month (you can do the math on that one). And the information was simply daily online
motivational video clips between 2-3 minutes. Thats it.
And the beauty of having your own continuity program is you dont have to resell them over
and over. As long as you take care of your current members, your monthly income stream will
remain stable and even grow.
Most businesses are only as good as their last sale but when you create this ongoing revenue
stream, its a game changer (and a life-changer too). And I truly believe just about every
business can create a continuity program whether you are an information marketer or even
a local dry cleaner.
Here are a few strategies
- Turn your knowledge lnto a pald membershlp slte (lt's ust password protected content)
- Create an ongolng group-coachlng program over the phone or rlght through the computer
(software makes it a snap!)
- "Of the Month clubs (my cllents have created everythlng from 'beer-of-the-month clubs to
tness dvd-of-the-month programs)
Income Doubler #2
- Oner a v|P club wlth speclal dlscounts and excluslve oners (One of my companles, Prograde
Nutrltlon, has a v|P membershlp program wlth benets llke the ablllty to be a taste-tester,
exclusive discounts and coaching)
- The llst ls endless..
Start building continuity in your business right away.
Action Steps
- Make a list of all the valuable knowledge you have people will be willing to pay for.
- wrlte down what you can oner ln a "v|P program.
Income Doubler #3
The Reason Why Sale
Income Doubler #3
Income Doubler #3
The Reason Why Sale
A properly done sale can be a big income generator in a short period of time. Ive been involved
with several sales that brought in six-gures in 48 hours or less.
But most business owners leave a lot of money on the table when they are running their sales.
They believe there must be a holiday or a big event like the Super Bowl to hold a sale.
However, when you need cash and you need it quick, there is another way to hold a sale. Its
called the reason why sale. The key to running a great sale is giving them a real reason why
you are having this special sale - instead of a lame excuse like presidents day.
When you run a personality-based business, which I highly suggest, people feel like they
know you on a personal level.
In my newsletters, I talk about my kids and even my weekly date-nights with my wife. So if I
have a sale celebrating the birth of a new child (I now have four but even with the great sales,
my wife and I are done), people feel like they are a part of my family.
And tie those personal stories into the sales for even more impact. Now, Im not suggesting
you exploit your family for monetary gains. In fact, its the opposite.
Be open and transparent. People want to do business with someone who is real not some
big nameless company.
Here are some ideas for a big sale (Ive personally used ALL of these in my business)
- 8irthdays (you, your spouse, business partner, children, parents, etc.)
- Annlversarles (marrlage, number of years/month you've been ln buslness)
- Scratch and Dent (products that have been returned and are "gently used)
- Movlng (new omce, new house, etc.)
- Mllestones (number of "x customers)
Income Doubler #3
Another key ingredient is to have build-up for the sale. At least 3 days before the sale, start
promoting it. Send emails, tell stories and nally unleash the sale (and get ready for the
windfall).
Action Steps
- Come up with a reason why sale
- 8egln to promote the sale to your llst
Income Doubler #4
Re-Activate Former
Customers and Clients
Income Doubler #4
Income Doubler #4
Re-Activate Former Customers and Clients
This is, hands-down, one of the fastest and easiest ways to generate quick cash for your
business. In fact, this is usually where I start when Im coaching entrepreneurs and business
owners.
Id estimate over 90% of the businesses I talk to fail miserably in trying to re-activate their
former customers and clients.
You work hard to acquire new customers, you might spend hundreds of dollars to get this
people to buy from you and then after they make the purchase, you let them slip right
through your ngers.
Its insane! Its 10 times easier to resell an existing customer than to nd a new one.
So heres what you can do for an instant cash windfall.
Go back to your database and reconnect with all of people who used to do business with you.
Yes, your former customers and clients.
People drop o for many reasons sometimes it is nancial.
So create a special welcome back oer specically for them. But you must make this deal a
no-brainer. Something that is exclusive and just for them.
It can be a massive discount or even a value-add. For example, if they purchase a product, it
can come with a free 30 minute phone consultation with you (or a sta member).
You might be thinking, thats great but my business is a local service. You can still make this
work by getting creative.
Income Doubler #4
If you oer personal services like massage, health, beauty or tness, create an information
product. You can create relaxations CDs or mp3 downloads, workout dvds, or tips to do their
own makeup.
ou can also become an amllate of other onllne stores and recommend products. ou'd recelve
a commission for the recommendation. Every large merchant from Amazon to Zappos has an
amllate (or assoclates) program.
Action Step
- Get back in touch with your former clients and make them an oer they cant refuse
Income Doubler #5
Reverse the Risk
Income Doubler #5
Income Doubler #5
Reverse the Risk
One of the main reasons someone chooses NOT to do business with you has to do with risk.
Thats right, risk.
They dont want to risk losing money.
But just as important, they dont want to risk your product or service failing and making
them look foolish in front of their family or friends. So if you want to stand out from your
competition and make more sales, you have to take away as much risk as possible.
When I started helping tness professionals build their business over 15 years ago, there were
no personal trainers who oered money-back guarantees.
They were afraid clients would train with them and then ask for their money back regardless
of the results.
So I asked the trainers one simple question if your client followed your instructions, would
they get results?
Their answer was always yes. So then I told them to back up their services with a money-back
guarantee.
But I had them take it a step further. Since they were the only trainers in their area to oer a
money-back guarantee, it became a part of their entire marketing campaign.
On their web site, on their yers, in their emails they would promote the fact if you dont lose
weight with us, you dont pay! And every trainer who took my advice saw signups rise by over
35% across the board. Now, just about every tness professional oers this as a part of their
business.
Income Doubler #5
So you can take it a step further. If they can oer money back PLUS $100 if they dont get
results.
Think about oering no-lose guarantees, risk-free trials and make it a big part of your
marketing campaign.
Action Steps
- Oner a money-back guarantee with your product or service
- Make lt an lntegral part of your marketlng message
Income Doubler #6
More Customer Contact
Income Doubler #6
Income Doubler #6
More Customer Contact
As I mentioned in income doubler #4, keeping in touch with your customers (and your potential
customers) is vital to your success.
In fact, Ill go one further and say its the lifeblood of your business. And believe me, if you dont
stay in front of your list, your list goes stale.
Obviously, the rst step is building your email list. It used to be easy for someone to give out
their email address, but thats no longer the case. You need to give something of value for their
email (special report, gift certicate, etc.)
Once you get their email, you MUST, MUST, MUST stay in contact with them.
The big question is how often should you email them?
And it really depends on a number of factors including your market and quality of your content.
Youll never know until you test it. For example, I used to send an email once a month. Then I
increased it to every 2 weeks. And then weekly.
Finally, I took a leap and went to daily. But I discovered that was too much for my list, so I am
now sending between 3-4 per week. I nd that works well for my list.
You should contact your list at least once per week.
Now, Im not suggesting you send your list promotions, sales and garbage. You have to develop
a relationship with your list.
Tell personal stories. Share. Connect.
Income Doubler #6
And provide valuable content. The fastest way to ruin a relationship with your list is by trying
to sell them on every email.
Once you develop a strong list with an unbreakable relationship you can literally make
money with every email you send. And thats how you become wealthy.
Action Steps
- Create a list of something valuable you can give in return for an email address
- Start connectlng at least once per week from now on
Income Doubler #7
Create a Premium Product
or Service
Income Doubler #7
Income Doubler #7
Create a Premium Product or Service
No matter what type of product/servlce you sell or the market you cater to, there ls ALwAS a
percentage of your customers who want (and are willing to pay for) the best.
In my businesses and in the thousands that Ive helped, the number of people who want the
premium products or services will vary from 4-10%.
And if you dont oer the big-ticket item, they will go elsewhere for it plus you will be leaving
a lot of money on the table.
When I rst started creating products online, I was nervous about charging more than $30.
Then, I nally got up the nerve to charge $199 (even though the information was worth 20
times that). And it worked like gangbusters.
Every time I oered high-priced items, there was always a percentage who immediately
bought.
Now, I have coaching programs that cost $10,000 and people still signup.
Here are some ideas for premium products and big-ticket items you can immediately promote
to your list for a big payday
- Oner an excluslve llve ln-person workshop
- Package together multlple products lnto a blg package
- Create a hlgh value coachlng program (phone coachlng, ln-person, or web based)
- Oner a "done for you servlce where you actually lmplement a servlce for your cllents
- Pecord the llve workshop and sell the dvds, audlo cds, transcrlptlons and handouts as a
home study kit
- Create your own certlcatlon (depends on your market and lndustry regulatlons)
- Llmlted-lssued ltems (only oner "x number of a product, then take lt on the market)
Income Doubler #7
The biggest factor in jumping from six to seven gures in business Ive seen is by adding these
premium products.
Action Steps
- Create a llst of premium products you can oer your list
Your Next Steps...
Your Next Steps
I truly hope you enjoyed reading this special report as much as I enjoyed writing it for you.
Remember, the key is to take immediate, decisive action.
You have 7 strategies here but just pick one you can implement right away. Get that one
done, then you can go onto the next.
By eventually adding 2, 3 or more of these strategies, you will see your bottom line grow
exponentially.
If you enjoyed this report, I have so much more waiting for you at www.ryanlee.com, including
vldeos, artlcles, advlce and 24/7 dlscusslon forums.
I look forward to hearing your success story!
Pock 'on,
Ryan Lee
P.S. If youre interested in having me coach you and double your income, I have a special
promotion to join my exclusive Inner Circle coaching club for just $1. Click Here to learn more.
For More Great Prot-Building Resources...
Make Sure to Stop by www.ryanlee.com

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