Week 7<Module 5>

Marketing Planning and

Information PART 1
DEVELOPING A MARKETING PLAN
An effective marketing plan is a step by step marketing
direction that will assist you with developing your
business. Giving an effort to build up a well-educated,
insightful marketing plan will remove worries to your
marketing, keep your activities focused on and assist
you with estimating achievement.
2 SECTIONS OF PROMOTING PLAN
1. an outline of your advertising objectives and goals,
your commercial center and the strategies required
to accomplish your promoting technique

2. 2. the activity plan you'll use to actualize each

advertising strategy.
 MARKETING PLANNING PROCESS
The marketing planning process is essentially a lot of steps
that give a direction to a business on how to market and sell
your item in the market inside a particular timeframe. The
marketing planning process comprises of the strategies and
promoting methods that you need to accept for
accomplishing your marketing objectives inside the necessary
timeframe.
MARKETING PLANNING PROCESS
 SALES FORECASTING
Any estimate can be named as a marker of what is
probably going to occur in a predefined future time
allotment in a specific field. Hence, the business gauge
demonstrates with respect to the amount of a specific
item is probably going to be sold in a predefined future
period in a predetermined market at specified cost.
 Significance of Sales Forecasting
(I) It assists with deciding generation volumes thinking
about accessibility of offices, similar to hardware, capital,
labor, space and so on.
(ii) It shapes a premise of offers spending plan,
generation spending common spending plan and so
forth.
(iii) It helps in taking choice about the plant
development and changes underway blend or should it
occupy its asset for assembling different items.
(iv) It helps in choosing strategies.
(v) It encourages in choosing the degree of publicizing
and so forth.
(vi) The business conjecture is a dedication with respect
to the business office and it must be accomplished
during the given time frame.
(vii) Sales estimate helps in planning creation and
buying plans.
(viii) Accurate deals determining is an awesome
guide with the end goal of basic leadership.
(ix) It helps in controlling promoting, creation and
different business exercises for accomplishing these
objectives.
Sales Forecasting Components
1.Rivalry

2.Changes in Technology

3. Government Action

4. Variables Related to the Concern Itself:

End of Module 5

Thank You!!!