rtrd at aA O72 = BRANDING & MARKETING 2.0 THE NEXT BIG THING.IN HEALTHCARE BUSINESS: REDISGOVER YOUR MARKETS. REDISCOVER YOUR TARGETS. healthearebranding.co.inBRANDiN Contents Healthcare Branding Healthcare Marketing Healthcare Digital IMPORTANCE OF HEALTHCARE BRANDING Currently, in the market there are enumerable number of hospitals. and healthcare infrastructures, possessing themselves to be the best in the market. But the bitter truth about the strategy is that the best is not always singular whereas being number one in the market gives an undeniable singularity. This is why brand promotion is essential and inevitable fora healthcare brand to stand outof the crowd. ‘© Brand promotion helps the particular brand to speak of the brand's achievements very clearly, snobbing the concer of public healthcare. ‘Strong healthcare brands control ther own destinies. ‘Aclear brand position aligns physicians and stat. Modular & Digital Signage Super Specialty in Healthcare Brand Promotion ‘Brand tools confirm consistent communications. * Branding supports multichannel and social media initiatives, er eo eec reece ees esr seeeeseceseseeve ee ec errs eee eer seceeeSMM tem eg (o Mime M tLe Healthcare Branding ‘The phisophy and the strong vale system of a brandis conveyed through branding which buds tustand condence with ts employees, busines partners and owstomers. + Brand Positioning BRAND OPTIMIZATION + Rebranding + Brand Audience Targeting + Brand Logo Creation + Brand Stationery BRAND IDENTITY + Brand Standard Manual CREATION & AUDITING + Brand Messaging + Color Codes + Visual Guidelines *+ Core Philosophy ofthe Brand + Key USPs + Pictorial Iustration CORPORATE BROCHURE + Easy to read Messaging System + Specialized focus on each Treatment + Strengths / Technical Merits + Offer Based Approach + Office Branding + Employee Kit EMPLOYER BRANDING Gaay_| + Hr Presentation + Campus Recruitment Kit + Employee Contestoo ook oo oo ook oo oo oo ook oo oo oo oo oo To Rule the World, Define a Rule. Branding your organisation helps you define your value system you practise and the value you can deliver. oo Brand Identity / Logo is the visual representation of your brand personality it tells a lot about your brand with the right combination of visual symbolisms, typography, colours and composition. Brand Identity Manual Snippets Logo Rationale The bold look is given by this customised font which makes the brand stand out clearly well The symbolism of bone in the letter “i represents the category of business elegantly well, The resultant benefit of avaiing the brand service is ilustrated through the symbolism ofa human who is now received from pain, felsrelaxed, almost feels Hike ying in air. Taking °X" as the height ofthe character ‘Sin the logotype, the exclusion zone would be the area defined by leaving a uniform margin "X" units on all fur sides. oo oo ook oo oo oo Implementing the brand colors across media mcio00 mR oO 10 G 148 HY 30 mB I4 mK Oo Logo Versions oe 1. Standard Horizontal stacked arrangement 2. Vertical Lockup arthrit speciality clinic : Premitted reverse version of the logo Logo in Reverse The logo can be reversed out of either Black of 90% Gray or White (on Gray (Original color of Logo). Itshould not be reversed out of an any other color. The sequence of colors should not be modified in anymanner. Typical Applications External signage, environmental graphics, advertisements etc. Max: Any desired size Scaling the logo arthrit® arthei speciality clinic actoricts a Min: 2ems ooCFc CHENNAI FERTILITY CENTER BRAND IDENTITY MOCKUPEMPLOYER BRANDING Just as a customer brand proposition is used to define a product or service offer, an Employee value proposition or EVP is used to define an organisation's employment offer. Likewise the marketing disciplines associated with branding and brand management have been increasingly applied by the human resources and talent management community to attract, engage and retain talented candidates and employees, in the same way that marketing applies such tools to attracting and retaining clients, customers and consumers, in today’s market to attract and retain the talent which will move the brand forward. eee eee rece sr reer cers ccee eee ee eesrsesreecsssessesses ec cere ere ec eee eec eres ocece eee eee ore eerer eee ees esseecece 6 ( H 0. SPIT, ‘AL A good branding adds life to your workspace and makes the walls speak on « «, behalf of your brand. It can be self motivational messages, attitude changing Employer Branding is very essential roy 9 y BRANDING visuals, company philosophy, values - which needs to be repeated told to help the employees become one with the brand AS rsa Rein | PUSH Linas EMPLOYER BRAND - KEY COMPONENTS. Internal ‘communication Reward & recogniton CU», et eaming & My development ROT START DOING Lessa) YOU CAN! x £ Values CSR Senice 2 support 5 External Marketing Measurement systems Working Performance environment appraisal Em NT Recruitment “MPLOYMEN ‘& induction Team management eee ee cece ccee oe ry ee cers eccvee ee cececee eee eee eeseeses oe ecco eee e eee e ee eee ence eee eeceecsee eececceeeee eee orc eerr eer e eres sreesreereereesreesreeeeeeesesereseeereereeresoeeseoereor Employee Kit contains the essential ingredients necessary to EMPLOYEE welcome a new employee. The objective of this kit is to make CAMPUS This helps the HR team to create a favourable impression about the brand the new employee familiar with the organisation’s philosophy before an educational institution - it has all the information necessary about KIT \alue system, vision andits expectation from hinvher. RECRUITMENT KIT the organisationto build confidence with the institution. The employee kit is composed ‘ofawelcome letter from the MD J HR- Head, Corporate Brochure, Company Rule Book Detailed Employment Form, Biz card, Id card with Muticoloured Branded Tag and Stationery ike Branded Notebook, Pen Files..ete This presentation is quite vital as it helps in creating the right picture about H R the organisation in the minds of new employees. Ithas to be in detail, clearly PRESENTATION illustrative so that time can be saved in explaining again, it has to be EMPL YEE To keep up the motivation levels very high it is necessary to have games. motivating and help them visualise their growth in the company. 0 This not only increases productivity but also increases energy levels within in CONTEST the organisation TUCOEvery Brand WET) al COMM) OMe mye)Apollo Hospitals is India's leading super specialty hospital. Our team of over 5000 doc you the best of modern to ensure you stay healthy PARTICIPATE WI " 5 Baw o Cardio Games help in © Improving your blood circulation (© Increasing your immunity power ‘© Controlling your diabetes (© Reducing your cholesterl levels ) MuLTsPecaLTY EXPERTISE FAST ACTION 2 eteNUTRITION Af Apollo NUTRITION WEEK BOOKLET vers AWARENESS CAMPAIGN POWER Up WITH PROTEIN NUTRITION GAMES FRUITS, weGs e NATURE'S CANDYMEDALL MEDALL Healthcare Pvt Ltd (MEDALL) is chain of medical diagnostic service providers based in India, Formerly known 1s Precision Diagnostics, MEDALL has been established by Mr. Raju Venkatraman, a highly successful serial entrepreneur, with a vision to provide pathology, radiology imaging and other services to help serve and solve the health-related challenges of its customers; and to provide the highest level of diagnostic confidence to referral physicians. ou aac BESITY |: ProrecrvouR LINE OF CONTROL FIGHT BACK | 69° nipendone boy Special Price scout @szsity wearer = 1750, 44s OWN | LPAI ADIPALA | THAR Es _—— INDIA IS THE THIRD MOST RISK DUE TO OBESITY OBESE COUNTRY IN THE WORLD. 3 OUT OF 4 URBAN INDIANS ARE OBESE. Spear saon sta. 1750, ti = Sec ree | aan) 01750, 44 REASONS FOR OBESITY - > EDWhen we began operations at Prashanth Fertility Research Centre, we focused exclusively on PRASHANTH __ "tt Weoteredineiatestmetotcois and tesla to asi chiens couples raise I, HOSPITALS their dreams and delivered onthat promise and much more. Ina short span of time, we widened our scope and started Prashanth Mut Specialty HospitalPRASHANTH FERTILITY RESEARCH CENTRE @PERC e HINDU pRASHANTE: @ PRASHANTH i: FERTILITY RESEARCH CENTRE Brot ALTESTS 1% Pisoeag XM I=3b} (aA [e)is(e(e]0 Ni mee MAMMOGRAM (aero [e)is(efe]0 Ni mee‘Medical science has grown exponential in the last few decades and more helps available to cure ailments, GESCO strives hard not only to keep pace with the advancement in medical technology but ‘also contributes tothe growth ofthe feldby focusing on innovation.Project Management in health care domain isthe buzzword, Ithas become an essential virtue that is needed HOSPICARE for a seamless progress to the next level, The advent of business intelligence and various analytical tools aerate eis have necessitated the incorporation of such innovative management illsn all domains, Se Care... Healthcare oS Pete — * ; Co 7 PoeChennai Fertility Centers a hi-tech fertilty practicing unit that enables childless couples to experience the CFC joys of parenthood, Stte-ofthe-at Technology assists our team of highly reputed endocrinologist, physicians, embryologists and geneticists in delivering excellent supportive reproductive services. CHENAFERTUTY CENTER y fa Cc & oy a MOBILE © Icudeepat hospital Deepam Hospital, Vazhapady was started on 31st, August 2003 with 12 bedded sur gynaecological centre, t was expanded into a 30 bedded Multi Specialty Hospital in 2007. The Hospital was expanded, further into an 85 bedded Super Speciality Hospital in 2011, with world classinfertlity Centre as ts Hallmark. Dib “eat gat ’ [bigot sir ae Macon fey eter \ NOs aa ttl ers ence eee race Caer © deepam ety ces titodeepam hospital THES! @MINDU © S ose ~— ei deepam‘Sukraa Software Solution Private Limited India based software development company has grown rapidly and today covers software development across industry andtechnology spectrums. Grow beyond ‘Saara's Automation Grow beyond boundaries wh Sula: Automaton Grow beyond Sts AtonatonHere at, ‘Pioneer Dental Academy’, we endeavor to help the MDS aspirants achieve their goal ye from across the country, with their sea of knowledge, instruct the aspirants and help them PIONEER accomplish their dreams. DENTAL ACADEMY Ss — PIONEER PIONEER ¥ g % Cs yesh PIONEER DENTAL ACADEMY Crt OPEL CELL)‘Avutha Muli-spectaty hospital was found in 1990 by DL Raam Reddy. Amrutha ntl started as a ursing home has grown to this massive source fr healthcare in Karimnagar. has 80 beds 6 AMruUtha|N _ withexcetent tacities tor both inpatients and outpatients. Special executive suites are provided mseepecity eee!” inside the Hospital campus. tis a complex with 5 OTs and cuting edge techniques are used for surgicaland iagnostc services. @amrutha OUR MISSION Pere eo | @amrutha ‘multispecialty hospital @amrutha Amratha Hospital is opening one more door, to serve you better Pe eee OD etal ieee chee Re eee oben retet ry Reem Sa r rae alan korcaea) pace arr “wvNulife Wellness ¢ Centre new life. new begining Nuiife wellness centre, established in 2008, isan outpatient facility at Abhiramapuram in Chena With the belief that most chronic health issues can be cured with reduced dependency on pharmaceutical solutions, we treat patients using Complimentary Medicine which emphasizes, — naturaltreatment CANCER erry i eed Om | Py ‘> ey UST Ve Care for your Fight Geadly hear cisease anc Heart Failure with Medical Ozone & EECP KN&CK DOWN RHEUMATOID ARTHRITIS PLATELET RICH PLASMA cere) LET AGE JUST BE A NUMBER Answers&® ‘The International School of Embryology was established to offer training for clinicians in + Mr. Nanda runs a School for holistic Welless called BMC (Body mind Co - Ordination ) he Is ‘Advanced Reproductive Technologies. Our courses help them to know in depth knowledge and M internationally certified in yoga, Fitness and Thai therapy and has on overall experience of 14 years in Practical experience. thisfeld He as strong client database wit people rom IT Business, Home makers, Sports and spa. +9025 25 0000 Thai Yoga & Thoi Body Work ot HomeHealthcare Digital (Online presences the only key to pass on fist hand information abou your orgeisation to your prospective customer, investors and also ishapes favourable pinion whenitcomes to atracting right talnt. + 21 Step Website Audit + Extensive Keyword Research ‘SEARCH ENGINE 3 + Rigorous On-Page Optimization OPTIMIZATION (SEO) * Affluent Off-Page Optimization + In-Depth Competitor Analysis, + Thoughtful Reports + Search Ads + Display Ads + Video Ads ‘SEARCH ENGINE y MARKETING (SEM) * Universal App Ads Ws + Retargeting + Extension Based Ads (Link, Cal, Location, Ean World 5 Review, App & Price) + Facebook Old Rules. ee SOCIAL MEDIA _ (SMM & SMO) * Linkedin + YouTube + Pinterest * Online PR + Review Monitoring + Positive Review Promotion ONLINE REPUTATION MANAGEMENT (ORM) + Negative Review Control + Online Investigations + Online Image Building + Research based website creation * Micro Sites / Landing Pages + Google Friendly + Fully Tested RESPONSIVE WEBSITE DEVELOPMENTWEBSITE & MOBILE WORLD RECORD IVE/ ICSI BABIES SUCCESSFULLY Ive est aaBies © 9025250000WEBSITE & MOBILE Ciena cus FERTILITY CARE IN PFRCees oon oon eee eon eee oon eon oon oon eon ee GET KNOWN TO THE WORLD DOCTOR PROFILE WEBSITE PROPOSAL Py UU Get a Doctor Profile Website today! Highlights of Doctor Profile Website Milestones Case studies Appointment form e a wee Patient Specialty Specialty specific testimonies specific content research content oon eon oon oon oon oon eee oon eee oon eon oon eon eee eon eee oon eo Why a doctor needs a Doctor Profile Website? DOCTOR PROFILE WEBSITE PACKAGE CM uaa tas Standard No. of Pages Max 4 Mobile Responsive Yes Industry / International Standards Yes Testing Yes User Friendly Navigations Yes Attractive Home Page Yes Elegant Design Yes Online Appointment Form 1 What is a Doctor Profile Website? It is a profile website about an individual practitioner which talks in length and breadth about one's individual accomplishments.oon eee eon eee oon eon SEO eon eee eon eee oon eon eon oon ‘Search engine optimization is a methodology of strategies, techniques and tactics used to increase ‘the amount of visitors toa website by obtaining a high-ranking placementtin the search results page of search engine (SERP) -- including Google, Bing, Yahoo and other search engines. SEO Process WEBSITE AUDIT ‘Avwebsite audit is a complete analysis of your website, It covers the factors that determine your site's visibilty in search engines, This includes; page errors, indexed pages & site speed, (On-ste Optimization KEYWORDS RESEARCH Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking fr the right keywords can make or break your website. By researching your market's Keyword demand, you can not only leat which terms and phrases to target with SEO, but also learn more about your customers asa whole ee ee yee yee yee yee Social Media PROCESS OF KEYWORD RESEARCH Ce ee Brainstorming to got keywords Eon Cetin Pick te best sultable keywords nied Ml yee yee yee yee yee yee yee yee oon yee eon yee oon oon oon oon eee oon search engines. SEM eee oon oon eon eee eon eee SEM (Search Engine Marketing) isthe process of gaining website traffic by purchasing ads on Google Ad Words is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significantportion ofads on Yahoo. Beyond that, there are a number of "2nd tier PPC platforms” as well as PPC advertising options on the major social networks. Pn CR cy PE activities: SES ea ET SEARCH ADS In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content. DISPLAY ADS The Google Display Network allows to you connect with customers with a variety of ad formats across the digital universe, This network spans over two milion websites that reach over 90% of people onthe internet, Itcan help you reach people while they're browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile sites and apps. yee yee yee yee Jee yee yee yee We generally use SEM and/or "Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below is some ofthe most common terms also used to refer to SEM “2 I en ea a THESE ARE DISPLAY ADS Google Partner yee yee yee yee yee oon yeeoon eee eon eee oon eon oon oon eon eee eon eee oon eon eon oon Social Media Optimization (SMO) increases the visibilty of your social media profes, your social networking activily and your published content so that itis found by people searching for information and resources that relate to your content, Social media optimization helps drive trafic to your website or blog, makes it easier for others to share with their circle of influence, builds community around your brand and helps search engines index your social media profiles, social activity and blog posts more easily SMM / SMO Social Media Marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around: Establishing a social media presence on major platforms Creating shareable content and advertorials Cultivating customer feedback throughout the campaign through surveys and contests oon eon oon oon oon oon eee oon eee oon eon oon eon eee eon eee Online reputation management isthe process of controling what shows up when someone Google's your name, We'll show you how to promote positive content to the top of your search results and push unwanted content (negative, irrelevant or competition) farther down to ensure that when someone Google's you, their results are populated with positive relevant content ORM aboutyou Online reputation management (ORM) means taking control ofthe online conwersation. Its techniques and strategies ensure that people find the right materials when they look for you on the Interet, Reviews Managements Reputation Monitoring Branding on Social Media Why do we need online reputation management? Given how advanced search engines and other information technologies have become, why do we even need to manage our online reputations? Shouldn't these issues go away on their own over time? Unfortunately, that's not likely to happen. Online reputation mismatches are not technology problems, they're human problems. Google's algorithms can only give us what we ask for. So if we ask for juicy gossip, conspiracy stories, and negative reviews, that’s what gets associated with our search terms. Online reputation management counteracts that human bias for gossip, ensuring thatthe materials that actualy matter aren't overwhelmed by the rumors, This need will always exist n fact, i's probably going to get more and more important to manage our online reputations as search engines and other online algorithms become abigger partof everything we do. oonEXQUISITE RANGE OF ARCHITECTURAL SIGNAGE SYSTEMS Widest Range. Excellent Finish. Elegant Look. Curved Clip Frame Pylon Totem Directory 3 Step Process : @ Consultation @ Design © ImplementationHealthcare Digital Signage FASTER SHARPER BETTER STANDING DISPLAY DIGITAL DISPLAY VIDEO WALLBe a specialist Super Specialty in Healthcare brand promotion Ee em)BRAND AUDIT & OPTIMIZATION CORPORATE BRAND DESIGN & IMPLEMENTATION Brand Audit-A brand has to know its position only then itcan choose its path to success, AA brand aucit is anilustration providing feedback and suggestions for betterment A brand audit conveys a target appraisal and analysis to all current marketing ‘components, Communication tools, outreach efforts, and touch points forall audiences will be looked into, broke down and abridged to distinguish the best chances to build a stronger brand program. I's a low-cost approach to got avision, proficient survey of What's in place now, what's working and where there may be crevices. It wil provide ideas and direction to enhance the viability of your present program. Benefits + Helps you to determine the positioning of your business and to plan corrective strategies, * Empowers youto discover the strengths and weaknesses of your brand. * Guides you to align your offerings more accurately with the expectations of customers, ‘Enables you to getup to speed with the perceptions (positive or negative) about your business. Brand Optimizationis a narrowly centered, carefully positioned brand made to associate with particular groups of audience, when and where they're searching for what you offer. — the basic purpose of decision, Benefits © Todraw interest rom prospects. + Togenerate buzz.round your brand, ‘+ Toinvfuence purchase decision, Branding is a method for characterizing your business, your team and your clients. It ‘ought to represent the center of what the business is andits esteems. By characterizing your brand, you will also be furnishing your company with the ideal stage in which to ‘amplify future offerings and services. Strong brand values often increment brand equity values, a company's profile and products. Benefits * Unique Visual Consumer Imprints © Competitive edge in market + Easy introduction of new products. = Customer loyalty and sharedvalues, * Enhanced credibility and ease of purchase. EXISTING PATIENT ENGAGEMENT NEW PATIENT ACQUISITION oon eee oon eon eon oon eon eon eee eon eon eee a. Patient Relationship Management improves the patient engagement expert's capacity to handle request, set up trust, and assemble an incentive behind every customer's healthcare service benefits. On the back end, RM provides lead scoring, and channel specific ROI reporting to upgrade lead quality, abbreviate sales cycles, and enhance the care delivery model Patient Contact Centers staff provide a high level of transparency and accessibility which gives patients clear expectations, and attentive care — raising overall patient fulfillment and standards for dependability. This is necessary because the present-day patients have more educational resources accessible to them than ever before, Subsequently, educated patients have more inquiries and worries abouttheircare, Patient Live Chat Engagement coordinates with CRM programming to furnish Persistent engagement experts with complete patient profiles keeping in mind the tend goalto engage every patient's levelof interest 4, Patient Contact Center Tracking provide visibility to objections, call times, campaign sources, patient sentiment and lead quality to guarantee advertising efforts over all channels are working productively, gainfully, and in view of the patient's best advantage. Benefits * Improved patient satistaction. * Improved quality and safety * Improved financial and operations eficiency. a, Wellness Program& Campaigns ~ Objectives include reducing organizational health costs, improving work-life quality for employees, enhancing productivity, Feducing absenteeism, setting up seminars, workshops and tunch-and-learn meetings. Inbound Marketing - Today's audiences start online when they search for what you offer. tisaboutyour site asthe heart of your promoting methodology, ©. Quality User Experience — Offering @ quality user experience on your website including great content and simple route, you urge your starting quests to return when they need more data later on. The more individuals collaborate with your sie, ‘the more prominent your chances of obtaining them as patients. 4. Effective Outdoor Signage Design &Implementation 2. Hardcore Referral System Design & Implementation Benefits * Increase the rate of patentroturn + Savestatftime, * Increase online reviews. yee yee yee yee yee yee yee yee yee yee yee yeeeon eon eon eon oon eee oon eon oon oon eon eee eon eee oon eon eon oon oon oon eee oon oon eon oon eon oon een oon eee oon eon oon eon eee 2 unity User Egernze- Ong quay use experience on yur webs, SOME OF OUR HEALTHCARE CLIENTS the more prominent your chances of obtaining them as patients. 'b. Inbound Marketing - Today's audiences start online when they search for what you INTERNATIONAL senetts vospcanee™ antiee PATIENT * Overseas reputation + Increased awareness ofthe global human experience 2, Healthcare Conveyance Model ~As the healthcare industry moves frm afee-fr- service towards an organized care madel we see anincreasedrelianceamong care providers. It enables clients to build up ideal treatment arrangements in view ofdesired workload, specialty, and geographic location. b, Healthcare Authoritative Design - There are aheap of providers / specialties inthe @, PONMALLIGAL healthcare industry. Staffing arrangements and business operations must becustom fitedo ampity fruitful patientresuts and busines effectiveness. SIGNAGE AS ¢. Healthcare Reimbursement Optimization tracks and interprets developing healthcare reimbursement trends that may have negative implications for our PER NABH client’ financial health, They are also skied at performing reimbursement audits toidentty which service tines are beneficial or unrewarding while atthe same time proposing new strategies to enhance reimbursements fom government and CF private payers. commen Benefits + Efficient processing * Effective patintcare. + Vorsate series, PERC Qeveroernesis @ Primary Care Enhancement - The local youth could be trained to adviseoccupantson simple treatments.Pharmaciescould be prepared to give prescriptions to basicllments. They could likewise help with essential dlagnostics likeblood pressure, pulse, and sugar testing. These wil provide people with cheap Docla, QoPAL vewristay et deepam fer center andeffcient heath service. b. Rural Campaign - Companies could provide incentives to doctors to spend time in 8¢ rural/remote areas and ake healthcare where itis desperately needed CORPORATE SOCIAL ¢. Healthcare Follow Up —Companies invest significantly in heath check-up camps. ‘The need is to push the envelope further and track whether outcomes of heath RESPONSIBILITY canon bd energie Se ei k senate i om ‘ign Maga + tr trandreconton UNM + Positive business reputation * Increased sales and customer loyalty. + Operationalcosts savings. Better financial performance. linikals Get Better Care Jee yee Jee Jee yee Jee yee ee yee yee yee yee yee yee yee yee yee yee yee yee Jee yee yee yee yee yee Jee Jee yee yee yee yee yee yee yee eon eee oon eo yee yee yee Joeocc oer INDIA Corer R ct NCE eRe aa ee eee Cenk CCT SRC eC) UAE. [ON eee rae Cie Ca ea eR OCC Meer) SRLLANKA 29F, Udaya Mawatha Templers Road, Mt.Lavinia, Colombo. cee eee ee Incl ciclo v Ac) ROR cca ke cee Re)