COURSE

LEARNING PAMANTASAN NG LUNGSOD NG MUNTINLUPA

COLLEGE OF BUSINESS ADMINISTRATION
MODULE University Road, Poblacion, Muntinlupa City

QR/CBA/0__ Course Title: TECHNICAL WRITING WITH BUSINESS CORRESPONDENCE

Issue No. 0 Revision No. 0 Effectivity Date 7 September 2020 Page No.

Gender-Fair Language

10
WEEK

Learning Objectives

After reading Chapter 6, you will be familiar with

LO1
Gender-Fair Language

By applying the information, you will be able to

LO2
Identify the Style of Neutral Language and Gender-Fair Tone

Module Outline

 Gender-Fair Language

 Identify the Style of Neutral Language and Gender-Fair Tone

 Learning Check
 COURSE
LEARNING PAMANTASAN NG LUNGSOD NG MUNTINLUPA
COLLEGE OF BUSINESS ADMINISTRATION
MODULE University Road, Poblacion, Muntinlupa City

QR/CBA/0__ Course Title: TECHNICAL WRITING WITH BUSINESS CORRESPONDENCE

Issue No. 0 Revision No. 0 Effectivity Date 7 September 2020 Page No.

EXPLAIN & ELABORATE | TEXTUAL READING

According to (Obnamia, 2014, p. 7): A business firm contradicts itself when it

announces equal oppurtunity polices but conveys sexist bias in the wordings of directives,

instructions, reports or other messages. Word choice discloses such contradictions and people

are an important part of word choice. Exclusion of male-female distinctions is not being

advocated. It is realistic and appropriate for feminine pronouns to characterize a message

referring solely to men. But freedom from sexist bias is realistic, appropriate, and fair for

messages referrring to people as people.

Sexist Tone Sexist Tone

An executive knows the value of continuing
education for himself and for his employees.
He recognizes the need for updating
information and modernizing office
procedures.
Wanted: Manager for New Day-Care Center.
Her credentials must include collegiate
courses in educational psychology, and she
should have had at least two years of
administrative experience.

Gender-Fair Tone Gender-Fair Tone

Executives know the value of continuing
education for themselves and for their
employees. Executives recognize the need for
updating information and modernizing office
procedures.
(Obnamia 2014)
Wanted: Manager for New Day-Care Center.
Required: Collegiate courses in educational
psychology, and at least two years of
administrative experience.
(Obnamia 2014)
 COURSE
LEARNING PAMANTASAN NG LUNGSOD NG MUNTINLUPA
COLLEGE OF BUSINESS ADMINISTRATION
MODULE University Road, Poblacion, Muntinlupa City

QR/CBA/0__ Course Title: TECHNICAL WRITING WITH BUSINESS CORRESPONDENCE

Issue No. 0 Revision No. 0 Effectivity Date 7 September 2020 Page No.

Here are some ways to avoid sexist language:

 Change singular nouns to plurals and use a gender neutral pronoun.


Examples:

The student is free to express his opinions and ideas.

Students are free to express their own opinions and ideas. - BETTER

The nurse views her work as overwhelming but fulfilling.

Nurses view their work as overwhelming but fulfilling. - BETTER

 Try to avoid using pronoun when using a job title.

Examples: BETTER

A grab driver should plan his route carefully A grab driver should plan the travel route carefully

Module Summary:

 Using gender-fair language both in writing and speaking has become the standard

practice.

 In the past, men have greater power than women however as the need for gender

equality arises in the society, many companies and organizations practice using gender-

sensitive language and unbiased approach regardless of the gender.

 COURSE
LEARNING PAMANTASAN NG LUNGSOD NG MUNTINLUPA
COLLEGE OF BUSINESS ADMINISTRATION
MODULE University Road, Poblacion, Muntinlupa City

QR/CBA/0__ Course Title: TECHNICAL WRITING WITH BUSINESS CORRESPONDENCE

Issue No. 0 Revision No. 0 Effectivity Date 7 September 2020 Page No.

REFERENCES
BOOKS

Baraceros, E.L. (2011) Technical writing in this era of globalization and modern technology, Sampaloc, Manila:
Rex Book Store, Inc. (RBSI)

Braun, K., Locker, K.O., Kaczmarek, S.K. (2016) Business Communication: Building Critical Skills, Canada:
Mcgraw-Hill Education

Canavor, N. (2018), Business writing today, Los Angeles: SAGE Publications, Inc.

Garner, B. (2012), HBR guide to better business writing, Boston, Massachusetts: Harvard Business School
Publishing

Gerson, S.M. (2015) Writing that works, Topeka, KS: Kansas Curriculum Center, Washburn University

Minas, R.M., Ferianiza, M.B., Bermudo P.V., Yango, A.J. (2008) Technical writing in the modern world,
Intramuros, Manila: Minshapers Co., Inc.

Obnamia, C.C. (2014) Writing in the discipline, Poblacion, Muntinlupa: Pamantasan ng Lungsod ng
Muntinlupa, College of Teacher Education

INTERNET MATERIALS

Brooks, C. (2014) What is technical writing, Waltham, MA: Business News Daily, Retrieved July 1, 2020 from
https://www.businessnewsdaily.com/5864-technical-writing.html

Kashyap, V. (2019) Effective communication in the workplace: how and why, HR Technologist, Retrieved July
15, 2020 from https://www.hrtechnologist.com/articles/employee-engagement/effective-communication-in-the-
workplace-how-and-why/

Straus, J. (Unknown), Capitalization Rules, Retrieved July 5, 2020 from

https://www.grammarbook.com/punctuation/capital (Unknown Author & Date) What Are Basic English
Grammar Rules, Retrieved July 5, 2020 from https://grammar.yourdictionary.com/grammar-rules-and-
tips/basic-english-grammar-rules.html

Straus, J. (Unknown), Capitalization Rules, Retrieved July 5, 2020 from

https://www.grammarbook.com/punctuation/capital

Sviatuk, Y.V. (2015) Business correspondence style and format, Ukraine: Kyiv Taras Shevchenko National
University, Retrieved July 14, 2020 from
https://www.researchgate.net/publication/282590772_Business_Correspondence_Style_and_Format

Tontus, O. (2020) A Short Report on Covid-19 Pandemic, Istanbul Technical University, Retrieved July 7, 2020
https://www.researchgate.net/publication/340006462_A_Short_Report_on_Covid-19_Pandemic

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