TECHNOLOGY ENTREPRENEURSHIP

(ENT600)

WRITTEN REPORT ON CASE STUDY (20%)

OVERVIEW

A case study is an account of an activity, event or problem that contains a real or hypothetical
situation and includes the complexities you would encounter in the business. Case studies are
used to help you see how the complexities of real-life influence decisions.
The term case study refers to both a method of analysis and a specific research design for
examining a problem . Analyzing a case study requires you to practice applying your knowledge
and your thinking skills in a real situation. To learn from a case study analysis, you will be
"analyzing, applying knowledge, reasoning and drawing conclusions" (Kardos & Smith 1979).
,
A successful case study analyses a real-life situation where existing problems need to be
solved. It should:
● Identify the problems.
● Select the major problems in the case.
● Suggest solutions to these major problems.
● Recommend the best solution to be implemented.
● Detail how this solution should be implemented.

INSTRUCTIONS

1. Each student needs to choose ONE company (Lecturer/Student identified) that requires
technology solutions.

2. The student needs to collect as much as possible about the companies (i.e company
background, product, marketing techniques, business performance, etc).

3. The information can be collected through document reviews, personal interviews with the
owners, observation, etc.

4. The student needs to analyze the companies using SWOT analysis and propose relevant
business intervention to enhance the performance of the companies.

5. The student needs to write a final report using the given format.

6. Use Times New Roman 12 or Arial 11 with 1.5 spacing for writing a case study report.
7. The report must be submitted on or before ______________. Failure to do so will
jeopardize the student’s grade for this subject.
 CASE STUDY WRITTEN REPORT FORMAT GUIDELINE

Before beginning to write, follow these guidelines to help you prepare and understand the case
study:

● Read and examine the case thoroughly. Take notes, highlight relevant facts, underline
key problems.
● Focus your analysis. Identify two to five key problems.
● Uncover possible solutions.
● Select the best solution.

GUIDELINES FOR CONTENTS

Following is a suggested guideline for preparing your case study reports (remember to always
use Harvard Business Style for all formatting and referencing as per the course outline):

1. COVER PAGE
● Company Name
● Student Names, Student ID, Program and Group
● Lecturer Name

2. EXECUTIVE SUMMARY
● If Appropriate – should be written last to focus on key points/findings.

3. COMPANY INFORMATION
An overview of the company and may include:
●Background
●Organizational Structure
●Products/Services
●Business, marketing, operational strategy
●Financial achievements

4. COMPANY ANALYSIS
●Analyze the case (product/service) by using the tools (SWOT analysis)

5. FINDINGS AND DISCUSSION

Findings
● Identify the problems found in the case.

Discussion
● Summarize the major problem/s.
● Identify alternative solutions to this/these major problem/s (there is likely to be more than
one solution per problem)(if any).
 ● Briefly outlines each alternative solution and then evaluates it in terms of its advantages
and disadvantages.

6. CONCLUSION
● Summarise the main points from the findings and discussion.