Professional Documents
Culture Documents
Appendixes
Reviewed by:
Songsatit KITTIKHUNWATCHANA
September, 2016
Instructions
Please answer the questions below according to your knowledge and experience.
For questions that require additional explanation, please be very brief.
only one answer can be checked.
more than one answer can be checked, or checked all that apply.
2.2. No
2.2.1. But I know about it 2.2.2. I do not know about it either
3. Have you ever carried out a risk assessment and management for a project?
3.1. Yes
3.1.1. Why should it be carried out?
An increased understanding of the project How to handle risks
3.2. No
3.2.1. But I know about it 3.2.2. I do not know about it either
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7.2. No
7.2.1. But I know about it 7.2.2. I do not know about it either
………………………………………………………………………………………………
………………………………………………………………………………………………
8.2. No
8.2.1. But I know about it 8.2.2. I do not know about it either
1. In you own words, explain briefly why Project Formulation/Preparation is important for
Project Cycle Management.
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2. Why should we conduct a project scoping and explore possibilities?
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3. Can you briefly explain how to conduct a risk assessment and management for a
project?
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4. Why an objective tree is important? What analysis must be first carried out, and without
which there will be no objective tree analysis?
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• Project scoping is a key management practice for planning and delivering projects
successfully. Project scoping includes high level features or capabilities that the team
has committed to delivering to the beneficiaries as well as those they have not
committed to delivering.
• Project scoping is a part of project planning that determines and documents a list of
specific project objectives, deliverables, tasks, costs, and deadlines.
• It is also a process of identifying issues, concerns, and opportunities for enhancement
or mitigation associated with the proposed project activities (NAO, 2015).
Project scoping is the first step in PFP. The reason is that prior to formulating and preparing a
project, there is a need to define broad parameters of project and to provide the foundation for all
subsequent steps or analysis. A clear scope sets approximate boundaries for what the project will
attempt to do (WWF, 2006).
As mentioned above, a project cannot be successfully implemented without clear parameters and
boundaries. In light of that, project scoping helps in defining these two crucial aspects.
• Identify a draft project goal. To have a draft project goal, turn a problem statement at the
branch level, from the Problem Tree in session Problem Analysis in Problem/Project
Identification phase – into a positive statement. A project goal is the highest level and
wider expectation of change to which the achievements of different projects will contribute
(see more of Project Goal in Objective Tree Analysis, Project Strategy and Goal, and
Logframe).
• Identify a project objective/purpose which is a positive statement of a desired future
condition to be achieved, and which contributes towards the project goal. To obtain a
project objective/purpose, turn the main problem, from the Problem Tree in session
Problem Analysis in Problem/Project Identification phase – into a positive statement (see
more of Project Objective/Purpose in Objective Tree Analysis and Logframe).
• Define name of a project: decide what is a title of the project.
• Identify a project period: define how long the project will be implemented.
• Identify geographic areas: define where and how large is the coverage of the project.
• Identify beneficiaries: define with and for whom the project will work, and how the project
will benefit to them.
• Identify collaborators: identify who have the potential to contribute to success of the
project, and how to engage them.
• Define project strategy for implementation; it is important to identify what are likely the
main activities for implementation (see more in Project Strategy and Goal, and Logframe).
• Identify resources: (i) what resources will be needed for project, (ii) what resources the
project or the organization already have, and (iii) what resources will be needed in order to
implement the project successfully.
Exploring possibilities is a process of analyzing and identifying new possible project ideas that
can contribute to addressing problem identified in problem/project identification phase.
Exploring possibilities is also a method of identifying new project opportunity, which responds to a
particular donors’ requirements or clients’ demands and which are well aligned with problem
identified in problem/project identification phase.
Mostly exploring possibilities for a project occurs when there is a need to respond to particular
funding opportunities or call for proposals from donors or to follow a specific Term of Reference
(ToR). Sometimes, there is also a need to develop various project ideas to sell to potential donors
as part of resource mobilization and fundraising strategy.
In order to ensure possibilities or new project ideas that can contribute to addressing problem
identified in Problem/Project Identification phase, it is recommended to use Tool 1: Expectations
and Alignment Analysis Framework; to be elaborated at the next section.
To explore possibilities towards designing a new project idea, which responds to a particular
donors’ requirements or clients’ demands and that is well aligned with problem identified in
Problem/Project Identification phase, it is recommended to use Tool 2: Exploring Possibilities
Framework and Tool 3: Possibilities Identification Framework at the next section; to be elaborated
at the next section.
There are three tools which can be use to explore possibilities: Expectations and Alignment
Analysis Framework, Exploring Possibilities Framework, Possibilities Identification Framework.
Using the example of Project Title: Equality and Equity in Community Development (from 4.
Recommended tool for Project Scoping) in order analyze how the project goal and objective meet
the expectations of Term of References, ToR, of a call for proposal from a donor.
The exploring possibilities framework attempts to resolve five questions: what to ask, what are the
research questions, what are the priorities/needs, who are the informants, what are the methods.
In this exploring possibilities framework, we will look at “local governance” as the area of
research” and “what is the current status of local governance in relation to natural resources
management (NRM)” as the research question or the main research question.
The identifying possibilities framework attempts to resolve four questions: what are the priorities
or needs, what are the current project, what are the gaps, what are the possibilities, what can be
the recommendations.
In this possibilities identification framework, we will look at the “capacity of local authorities in
natural resources management (NRM)” and “advocacy capacity” as priorities/needs.
approach. between
• Communities do NGOs and
not understand local
forestry and authorities
fishery laws so it
is hard for them
to protect illegal
logging and
fishing activities.
Is the project formulation completed? The answer is “not yet” as the project team has yet
attempted to identify what risks they will likely face. Therefore, they need to carry out the next
step which is to do risk assessment and management.
Risk Assessment and Management is the second in PFP, after scoping the project and explore
possibilities. It is a process of analyzing and identifying potential obstacles or hazards that may
prevent project from being successfully implemented, and of identifying possible solutions to
mitigate and manage those obstacles and hazards.
Risks are obstacles or hazards that potentially harm project implementation. They are strategic
risk/reputation risk, economic/financial risk, political risk, legal risk security risk, environmental/
climate change risk, technology risk (Taylor (2012), FlexStudy (n.d.), Deloitte (2013), Wikinvest
(2009)).
3 Political risk Enabling environment and safe space for project implementation
depends on political situation in particular context. In light of that,
potential risks include:
• Political instability
• Political change
4 Legal risk In some case, the project may not be able to secure enough legal
support. If that is the case, the project cannot successfully be
implemented.
5 Security risk If in a country where political situation is not stable, personnel security
would become a problem.
7 Technology risk Technology is very useful. However, it could potentially harm the project
implementation, if:
• The project does not have enough capacity to deal with
technology problems, and/or
• The project doe not have capacity to absorb new technology.
Risk Assessment is a simple proper examination of what, in your work, could cause harm to
people, so that you can weigh up whether you have taken enough precautions or should do more
to prevent harm. It is all about measuring and prioritizing risks so that risk levels are managed
within defined tolerance thresholds without being over-controlled or forgoing desirable
opportunities.
Risk Management is a process which enables the analysis and management of the associated
risks. It is designed to remove or reduce the risks which threaten the achievement of the project
objectives.
As mentioned at the scoping the project session, the project team has designed a project to
respond to a specific problem. They will not be able to implement their project successfully unless
they can identify what are the potential risks or obstacles they will encounter and how can they
manage them. Thus, the project team absolutely needs to conduct risk analysis and
management.
The purpose of risk assessment and management is to assess how big the risks are, both
individually and collectively, in order to focus management’s attention on the most important
threats and opportunities, and to lay the groundwork for risk response.
The main benefits of conducting risk assessment and management are (Norris, Perry, & Simon,
2000):
• An increased understanding of the project;
• An increased understanding of the risks;
• An independent view of the project risks to justify decision and to enable more efficient
and effective management of the risks;
• Facilitation of greater, but more rational, risks taking, thus increasing the benefits gained
from risk taking.
Risk Assessment and Management can be conducted through the following process: risk
identification, risk livelihood assessment, risk prioritizing, risk management, and risk management
plan.
Risk Risk
Risk Risk Risk
Livelihood Management
Identification Prioritizing Management
Assessment Plan
3 Risk Risk prioritization is the Once the risks have been assessed and their
Prioritizing process of determining interactions documented, it’s time to view the
risk management risks as a comprehensive portfolio to enable the
priorities by comparing next step – prioritizing for risk response and
the level of risk against reporting to different stakeholders.
predetermined target
risk levels and See three examples in Risk Analysis and
tolerance thresholds. Management Framework (column c)
5 Developing In this stage, there is a • Risks: what are the potential risks of a
Risk need to develop a clear project.
Management risk management plan. • Priorities: prioritize the risks, low, medium,
Plan high.
It is also important to • Actions: identify what to do to manage the
review risk risks.
management plan on a • Resources: identify what resources will
regular basis (e.g. need to manage the risks.
quarterly). • Lead: identify the staff, who will take the
lead in each risk.
• Timeframe: identify timeframe for managing
the risks.
There are three tools that can be used in risk assessment: risk analysis matrix, risk analysis and
management framework, and risk management plan.
Risk Analysis Matrix: use to rank identified risks from low to high in relation to livelihood and
impact (Monti, 2012).
For example, in an advocacy project, the project team identified: “local authorities do not support
advocacy work” as a risk. According to their discussion, this risk has high impact and medium
livelihood. The impact is high because if this advocacy work requires support from local
authorities, it can pose significant challenge when local authorities do not support it. This risk has
medium livelihood level because it can interrupt this particularly advocacy work; the project team,
however, can continue to do other work or activities. Even though there is no serious security
threat to the project team, they should be careful too as the livelihood level is medium. Local
authorities can arrest them or they can confront violence reactions from local authorities if they
continue the advocacy work. The team, therefore, uses this information to place in the Risk
Analysis Matrix as in the following:
Local authorities2do2not2
support2advocacy2work
Medium
Livelihood
Low
Impact
Risk Analysis and Management Framework: use to analyze and manage risks, which consists
of risks, livelihood and impact, priority and reasons, and management.
Risk Management Plan: use to develop a plan in risk management, which covers risks, priority,
actions, resources, lead or responsible person and timeframe.
An Objective Tree is a Problem Tree that is transformed into a set of future solutions to the
problems. Each negative problem is converted into an objective by rewriting it as a positive future
statement (see Johns Hopkins University (2013), Groenendijk, (2003)).
As the Objective Tree is transformed from the Problem Tree, the analysis of problems in the
Problem Tree from Problem/Project Identification (PPI) phase is the basis and starting point for
the Objective Tree analysis.
The positive statements are in fact objective statements that can be presented in a diagram
showing a means – ends hierarchy, the objective tree. The analysis of objective tree aims (EC,
2004):
• Provide a clear overview of the desired future situation once problems have been
identified and reformulate into objectives;
• Verify the hierarchy of objectives;
• Illustrate the means-ends relationships in a diagram.
Effects Ends
Causes Means
Reformulating the problems into objectives has to be done very carefully. If a statement makes no
sense after rewording, write a replacement objective, or delete it, or leave the problem
unchanged. It is important to review the formulated objectives and the resulting objective tree
There are three main steps in formulating an Objective Tree (EC, 2004):
• Step 1: reformulate all negative statements of the problem analysis into positive
statements that are desirable and/or realistically achievable.
• Step 2: check the means-ends relationships to ensure validity and completeness of the
hierarchy; cause-effect relationships in the problem tree are turned into means-ends
linkages in the objective tree.
• Step 3: If necessary
▪ Revise objective statements
▪ Add new objectives if these seem to be relevant and necessary to achieve the
objective at the next higher level
▪ Delete objectives which are not apparently suitable or necessary
Once complete, the objective tree provides a summary picture of the desired future situation,
including the indicative means by which ends can be achieved. As with the problem tree, the
objective tree should provide a simplified but robust summary of reality. It is a tool to aid analysis
and presentation of ideas/objectives. Its main strength is that it keeps the analysis of potential
project objectives firmly based on addressing a range of clearly identified priority problems (EC,
2004).
The following pages look at examples that transform problem tree into objective tree for the cases
of bus accident and river pollution.
Problem Tree
During the strategy analysis, a decision is being made on which objectives can or will and which
objectives cannot or will not be pursued within the frame of the project. The starting point for
strategy analysis is the objective tree – which is transformed from the problem tree. The choice of
one ore more strategies is made on the basis of criteria which have to be agreed upon in the
project team and/or with the project stakeholders (EURIDA, 2014).
The following interrelated questions can be used to guide the analysis of project strategy (EC,
2004):
• Should all identified objectives be selected or only a few?
• What is the combination of interventions that most likely brings about the desired results
and promotes sustainability?
• What are the costs implications of different possible interventions, and what can
realistically be afforded?
• What is the most cost effective option?
• Which strategy will impact most positively the needs or rights of the poor and other
identified vulnerable groups?
• How can local ownership of the project be best supported, including capacity development
of local organizations?
• How can potential negative environmental impacts be best mitigated or avoided?
After agreeing on the criteria for choosing a project strategy, the project team and stakeholders
can start to look at the objective tree, apply the criteria, and then arrive at a selected objectives
path for the project, which is called project strategy selection.
Objective
Objective
Objective
Objective Objective
Ends
Objective Tree
Objective: Purpose
Objective: Positive
Statement
Objective
Objective
Objective Tree Image source: Clipartpenda
We will look at two examples of project strategy selection in the cases of “improve the quality of
river water” and “reduced infant and maternal mortality rates”.
From the following diagram of a large scale project that aims to improve the quality of river water,
we can observe that:
• Use the objective tree as the basis of the strategy selection process.
• Some clusters in the objective tree can be formed or grouped as a theme.
• Not all objectives in the objective tree will be selected.
• In this strategy selection, the organization chose to intervene in “wastewater strategy” and
drop “waste or solid strategy”.
• The objectives obtained from the strategy selection will be further used in Logframe at the
next step.
The next example looks at “high infant and maternal mortality rates” as the main problem:
• The analysis starts with a problem tree, then transformed it into an objective tree.
• Different objectives in the objective tree are clustered into corresponding themes.
• Objectives that do not match criteria of strategy selection of the organization are removed.
• The objectives obtained from the strategy selection will be further used in Logframe at the
next step.
Objective Tree Analysis: Reduced Infant and Maternal Mortality Rates (ITAD, 1999)
Not Selected
Not Selected
4. SMART Goal
A goal is a broad statement of the overall outcome(s) that the proposed plan is expected
to achieve (WHO, 2011).
A goal is a view of the end result of the project or anticipated outcome/purpose. Goals are
conceptual and abstract. Generally, each project should have only one goal (Sinclair Community
College, 2003).
A project goal can be obtained from the objective tree. A goal is the objective that is the “ends”
level. There can be a lot of goals at the “ends” level of the objective tree, the project team should
choose one or several among them. If more than one goals are chosen, they will be reformulated
into a new goal.
Objective
Objective Tree Objective
Objective Objective: Goal/Overall Objective
Ends
Objective: Purpose/Outcome
Means
Objective Objective Tree Image source: Clipartpenda
When we have a goal, we can transform it into a SMART goal by using SMART in the above
explanation.
1. What is Logframe?
The Logical Framework is one of the principal tools used by the international development
community to help design projects to achieve measurable results. It was pioneered for USAID in
the 1970s and has since been widely adopted by multilateral and bilateral agencies, NGOs, and
governments (USAID, 2012).
The Logical Framework, or Logframe, or Logical Framework Matrix, consists of a table which has
usually four columns and four rows. The vertical logic identifies what the project intends to do,
clarifies the causal relationships and specifies the important assumptions and uncertainties
beyond the project manager's control. The horizontal logic relates to the measurement of the
effects of, and resources used by, the project through the specification of key indicators of
measurement, and the means by which the measurement will be verified (ITAD, 1999).
The Logframe is a vehicle for organizing a large amount of information in a coherent and concise
manner, assisting with the formulation, implementation, and monitoring and evaluation of projects
(USAID, 2012). The Logframe combines various components of a project such as overall
objective or goal or impact, purpose or outcome, results or outputs, activities, indicators, means of
verification, and important assumptions. Moreover, it helps in connecting all these components in
one framework, and presents the tight relationship among them (FundsForNGOs, 2010).
Logframe
Overall
Objective
Purpose
Results
Activities
Logframe: USAID (2012)
Horizontal Logic
The measurement of the effects of and resources used by the project
through the specification of key indicators of measurement (OVI), and the
means by which the measurement will be verified (MoV).
Some organizations use different terminologies for elements of Logframe. The table below
summarizes these different uses. However, it should not cause any confusion because what
should be observed is the placement of those terminologies in relation to the levels of objective in
the Logframe.
The Overall Objective should explain why the project is important to society in terms of the long
term benefits to beneficiaries and of the wider benefits to other groups (ITAD, 1999). It should
show how the project fits into sectorial or national goal or plan or policy, macro-level context, to
which the activities are designed to contribute ( (AusAID, 2005), (ITAD, 1999)). The Overall
Objective will not be achieved by the project alone, but will require the impacts of other projects
as well (ITAD, 1999). Examples of project’s overall objective are increased income, improved
nutritional status, reduced crime (AusAID, 2005).
The Purpose should address the main problem, and be defined in terms of the benefits to be
received by the project beneficiaries or target group as a result of utilizing the services provided
by the project (ITAD, 1999). Examples of project purpose include increased agricultural
production, higher immunization coverage, cleaner water, or improved legal services (AusAID,
2005).
Results refer to the tangible products such as goods and services produced by undertaking a
series of tasks as part of the planned work of the activity. The delivery of results or outputs should
be largely under management’s control (AusAID, 2005). The results should address the main
causes of the problems the target group faces (ITAD, 1999), and provide the conditions
necessary to achieve the project purpose (DFID, 2011). To ensure relevance of results, the
problem analysis should therefore have identified a beneficiary demand for project services
(ITAD, 1999). Examples of project results are irrigation systems or water supplies constructed,
children immunized, buildings or other infrastructure built, policy guidelines produced, and staff
effectively trained (AusAID, 2005).
Activities are the specific tasks to be undertaken in order to achieve the results. For example, for
a community to have a new water supply, the activities may include: forming and establishing a
water-user committee, writing water supply maintenance procedures, site preparation, collection
of local materials, tank construction and pipe laying, digging soak pits, and so on. However, the
Logframe should not include too much detail on activities, otherwise it will become too lengthy
and potentially prescriptive. If detailed specification is required, this should be presented
separately in a work plan but not all in the Logframe (AusAID, 2005).
In the Logframe table, we can also observe varying types of indicators which are related to
results/outputs, purpose/outcome and overall objective/impact.
Means of Verification (MoV) should clearly specify the expected source of the information we
need to collect. We need to consider how the information will be collected, who will be
responsible, and the frequency with which the information should be provided (AusAID, 2005).
Data sources can include:
• Project documentation such as training reports, partner meeting minutes, event reports,
field visit reports, campaign reports, workshop reports, and reports from focus group
meetings or key informant interviews.
• Government documents such as the national development plan or policies, sectorial
development plan, national statistics or surveys.
• Other documents from non-governmental organizations, donors, or the United Nations.
Assumptions refer to perceptions made about conditions which could affect the progress or
success of the activity, but over which activity managers may have no direct control. For example,
price changes, rainfall, land reform policies, non-enforcement of supporting legislation. An
assumption is a positive statement of a condition that must be met in order for objectives to be
achieved, while a risk is a negative statement of what might prevent objectives from being
achieved (AusAID, 2005).
The Logframe should provide a summary of the project design, the length of which will depend on
the scale and complexity of the project (EC, 2004).
Results
(direct deliverables of activities)
Activities
(specific tasks)
Inputs
(resources, people, knowledge) Concept adapted from (UNODC, 2008)
Logframe is important for PFP for a number of reasons (see EC (2004), Team Technologies
(2005), FundsForNGOS (2010), USAID (2012)):
• The use of Logframe or shared terminologies facilitate common understanding and better
communication among project staff and stakeholders – decision-makers, managers,
government, project partners, community members.
• It provides systematic information and logical analysis of a project through a framework
consisting of key interrelated elements, which as a result constitutes a well-designed
project.
• It is the core reference document to be used throughout the entire Project Cycle
Management. Project team normally uses Logframe in order to know what were planned,
what have to be implemented, what are the expected results, and to monitor whether
implementation follows planning.
• It ensures continuity of approach when the original project member resigns or is replaced.
• Some donors require a summary of project information in Logframe to be submitted with
the project proposal.
The results of problem, objective and strategy analysis are used as the basis for preparing the
Logframe.
Effects Objectives
Main Main
Problem Objective
The diagram above presents a development process from problems in the problem tree, to
objectives in the objective tree, to strategy selection through the use of the objective tree, and to
Logframe. The development process is elaborated in the following steps:
• Step 1: With project stakeholders, problems are identified and analyzed in the Problem
Analysis in Problem/Project Identification (PPI) phase. Many causes or problems at root
level contribute to a core or main problem, this main problem then creates other problems
at the branch level. All of these present a causes-effects relationship in the Problem Tree.
• Step 2: The Problem Tree is then transformed into the Objective Tree through rewriting of
problem statements into positive or objective statements. Causes-and-effects relationship
in the Problem Tree is transformed into means-ends relationship in the Objective Tree in
Project Formulation/Preparation (PFP). It is possible to restructure the objective hierarchy
if the ideas are good and the logic is sound. The number of levels in the objective
hierarchy or the exact formats used should not be of any great concern (EC, 2004).
• Step 3: The Objective Tree is next used for strategy selection where relevant objectives
are kept and non-related objectives are removed based on criteria of strategy selection
agreed among the project team and stakeholders.
• Step 4: The selected objectives after the strategy selection will be used in the Logframe
matrix or table.
The Logframe summarizes ( (Taylor, Thin, & Sartain, 2003) and (LA GRA, 1990)):
• What are the specific tasks to be carried out? Activities
• What the project is going to deliver? Results
• Why a project is being proposed? Purpose/Outcome
• How the progress or success of the project can be determined or measured?
Indicators
• Where the information required to assess the progress of the project can be found or
verified? Mans of Verification
• What are the potential issues which could affect the success of the project
Assumptions
The Logframe also helps to indicate the degree of control managers have over the different levels
of the project’s objectives. Managers should have significant direct control over inputs, activities
and the delivery of results, and should be held appropriately accountable for effectively managing
theses elements of the project. However, managers can only exert influence over the
achievement of the project purpose or outcome through the way in which the delivery of results is
managed. Project managers generally have no direct influence over the contribution the project
makes to the overall objective or goal, and can only be expected to monitor the broader policy
and program environment to help ensure the project continues to be contextually relevant (EC,
2004).
We will illustrate the development of Logframe on two examples: “improve the quality of river
water” and “reduced infant and maternal mortality rates” using results from strategy selection
step. These examples are also shown in the Project Strategy and Goal session.
In this example, the overall objective is formulated from the combination of “incidence of water
borne diseases and illnesses is reduced, particularly among poor families and under 5s1” and “to
improve the general health of the riverine eco-system”. The new overall objective becomes: “to
contribute to improved family health, particularly the under 5s, and to improve the general health
of the riverine eco-system”. The objectives marked in red are transformed into the Logframe table
as the following:
1
5s refers to families with children aged 5 and under.
Purpose/Outcome
Improved quality of Concentration of heavy Monthly water quality The pubic
river water. metal compounds (Pb, surveys, jointly awareness
Cd, Hg) and untreated conducted by the campaign
sewerage reduced by Environmental conducted by the
25% (compared to Protection Agency Local
levels in 2003) and and the River Government
meets established Authority, and impacts positively
national health or reported monthly to on families’
pollution control the Local sanitation and
standards by end of Government Minister hygiene
2007. for Environment. practices.
Results/Outputs
Volume of waste-water 70% of waste water Annual sample survey Upstream water
directly discharged into produced by factories of households and quality remains
the river system by and 80% of waste water factories conducted stable.
households and produced by by Municipalities
factories reduced. households is treated in between 2003 and
plants by 2006. 2006.
Activities
1.1. Conduct baseline 1.1. Number of 1.1. Report of 1.1. Households
survey of households and baseline survey and
households and businesses who of households businesses
businesses. received and/or and businesses. respond to
1.2. Complete responded to the 1.2. Engineering the survey.
engineering survey. specifications
specifications for 1.2. Consultative document.
expanded Meetings 1.3. Tender
sewerage network. conducted with documents, call
1.3. Prepare tender stakeholders on for tender
documents, tender engineering announcement,
and select specifications. contract signed
contractor to 1.3. The number of with the
expand the tender applications rewarded
sewerage network. submitted, and the contractor.
1.4. Identify finally rewarded 1.4. Findings report
appropriate contractor. on appropriate
incentives for 1.4. Discussion forums incentives for
factories to use with factories on factories to use
clean the incentive of clean
technologies. using clean technologies.
1.5. Prepare and technologies. 1.5. Campaign
deliver public 1.5. Public information reports from TV,
information and campaign on TV, radio, social
awareness radio, social media. media.
program.
Strategy selection
Not Selected
Not Selected
In this example, a new project purpose will be formed from the combination of “rates of infection
among babies & infants reduced”, “reduced incidence of acute birth complications”, and “rates of
postpartum & neonatal infection reduced”. The new project purpose becomes: “health status of
pregnant & nursing mothers, infants & babies improved”. Some elements marked in red are
transformed into the Logframe below.
Note: It is possible to restructure the objective hierarchy if the ideas are good and the logic is
sound. The number of levels in the objective hierarchy or the exact formats used should not be of
any great concern (EC, 2004).
Some organizations, in relation to its size and/or scale of their project or program, use different
formats of Logframe. Although the Logframe matrix usually has four columns and four rows
(ITAD, 1999), which is already presented in the above sections, the number of columns and rows
can be added or removed according to the practical use and necessity of each organization.
Format four columns and five rows: include activities and inputs
Some organizations add inputs – such as personnel, finance, equipment, infrastructure, and
so on – to show what are needed in order to carry out the activities. To see an example of
this format filled with project information, see “Details of Tools, session V: Logframe”.
Recommended tools that can be used in order to analyze information so that their results can be
used to develop Logframe are already presented in details, with their steps, in “3. How to develop
Logframe?”. In brief, the recommended tools are problem tree and objective tree.
Communication plan is the sixth step in PFP after Logframe development. Communication plan is
an activity plan describing how the project team is going to effectively communicate with each
other within the project and to those who engage with the project externally. There are two
communication plans: for internal communication and for external communication.
A communication plan that defines communication approaches the organization or program uses
to communicate with each other among all team members in order to keep them on track and
become more effective in their work is called internal communication plan (FRP, 2011).
The communication plan that defines communication means and approaches the organization or
program uses to communicate with communities and other stakeholders is called external
communication plan (CRS, 2013). It provides the project team guidance on how they can
effectively and productively communicate and inspire their stakeholders to become interest in
engaging in the project effort.
According to various analysis in this module, from project scoping to Logframe, the project team
is able to:
• Identify relevant resources, context, and priority needs.
• Formulate an appropriate project’s Logframe project with clear strategy, goal, objectives,
and results, which responds to the identified problem and its root causes and effects from
the problem/project identification phase.
However, a project will not be able to proceed successfully unless all key stakeholders
understand it and support the project idea. That is why there is a need to communicate the results
of the above analysis to all relevant stakeholders in order to:
• Ensure the success of the project planning by engaging stakeholders in the process and
shaping the way in which the effort is perceived by everyone interested in and affected by
certain issues.
• Show respect to the people, to whom the project serves, will make it more likely
successful.
• Ensure systematic information sharing and two-way communication. Sharing information
helps establish trust and ownership among project team, partners, and the community;
manage expectations; encourage participation and collaboration; and ensure stakeholders
informed about program’s services and entitlements (CRS, 2013).
The following steps show the process of developing an external communication plan (CRS,
2013):
1. Develop communication objectives: what do we want to achieve in term of external
communication, in the communication analysis tool.
2. Identify external audiences: who do we want to influence and how can we reach
them, in the communication analysis tool.
3. Design key messages: what message we want to send to them, in the
communication analysis tool.
4. Select communication methods: how can we send message to them in the
communication analysis tool.
5. Plan for a two-way communication: which of your communication methods allow
dialogue and opportunities for feedback, in the communication analysis tool.
6. Identify communication activities and develop time frame: what need to be done?
And when, in the communication activity tool.
7. Implement communication plan: what to do, when and who will do, in the
communication activity tool.
8. Draft a budget: what budget will be required for the developing and implementing,
in the communication budget tool.
9. Monitor the results and look for ways to improve: what can we do to make sure that
we can achieve the communication objectives effectively, in the communication
monitoring tool.
2 Choose target Target audiences are the groups Think about the project’s audiences.
audiences of people that the team wants to Which groups of people may (1) have
receive the messages. an effect on the activities or (2) be
affected by the activities. Identify which
Sometimes the target audiences groups exist at the community level
can be a single, homogenous and which group exist outside the
group of people. In other cases, community.
a project may have multiple
audiences.
3 Design key Key messages are the most Identifying key messages will help the
messages concise statement of the project team extract essential
message the project wants the information that is essential to achieve
target audience to receive. the objectives:
• What are the key messages the
Key messages should be clear, project wants to communicate to
benefit-oriented, and written in a their audiences?
language that the target • What do people need to
audiences can understand and understand in order for the project
relate to. to succeed?
• What would the project want to
Key message are important know about the audiences?
because they help everyone to • Is there any information that should
focus on exactly what is being not be shared, given the context?
communicated.
Make sure the team knows their
audiences: their current awareness,
knowledge and attitudes. Keep the
messages short, simple, concise and
consistent (CFNG, n.d.)
5 Plan for a two- Two-way communication The team can informally gather
way promotes dialogue and allows feedback as part of other activities.
communication organizations to gather ideas, • Which communication method
suggestions and feedback from allows dialogue with the community
target communities. This can and opportunities for feedback?
help the team adjust the project • How will the project team
to better fit people’s needs. communicate and provide feed
back to each other?
• How will the field team collect and
document feedback?
• How will program receive the
feedback? How often?
• How will the program communicate
its responses to the community?
7 Implement the The team may need to use a Consider the order in which different
plan variety of activities in order to stakeholders will need to know
roll out communication plan. information. For example, the team
needs to be informed before informing
the key stakeholders.
• What key activities will the team
need to complete in order to roll out
this communication plan?
• Do certain target groups need to be
informed before others?
• Who will take the lead for each
activity?
8 Draft a budget Depending on the budget, the Sometimes the project budget has a
team may need to be more budget line available for media or
strategic in order to invest in external relation expenses,. Check
communication plan that is whether that is available.
effective and efficient. • What is in the budget?
• Can costs be integrated into the
project budgets as it is being
developed?
• How much the team expect the
plan to cost?
9 Monitor the Review communication plan Before implementing the plan, the
results and look during and after its team should decide how and when to
for ways to implementation in order to review it. This reminds staff that it’s
improve ensure: important to learn and improve over
• Accountability: to know time.
achievements and areas for • What methods will the team use to
improvement. decide whether each
• Improvement: to know what communication approach is
worked and what did not. effective?
Communication Activity: includes activities, lead person, and timeline. The example
below is for external communication; the audiences are external to the organization.
Communication Budget: covers items, cost per unit, no of units, and total cost. The
following example can cover both internal and external communication.
Total UDS2,210
Audiences
Data collection
Key messages
Source of data
Responsibility
Frequency
Indicators
Internal
Staff and head • Financial Staff understand and • Reports • Review report Every 3 moths Assigned manager
of project/ policy adhere to policies • Staff • Interview staff
organization • Staff policy • survey
• By-law
External
Report to Achievements The understand the Feedback from • Feed back Annually Assigned manager
Ministries and challenges of project achievement Ministries • Follow up by email or head of the
project and challenges or phone organization
• Meeting
Report to Achievements The understand the • Feed back 6 monthly Head of
donors and challenges of project achievement Feedback from • Follow up by email project/organization
project and challenges Donors and Skype
meeting
Formulation of monitoring and evaluation (M&E) plan is a process of developing a clear plan for
monitoring and evolution of a project. Planning for monitoring and evaluation is also a part of
overall project planning process.
Monitoring is an ongoing process by which stakeholders obtain regular feedback on the progress
being made towards achieving their goals and objectives. A monitoring plan acts as a tool to
develop the logical framework into a practical, deliverable plan. It allows gaps in the plan to be
identified, it allows the practicalities of the monitoring approach to be assessed, and it ensures
that the responsibility for monitoring each indicator has been defined (Natural Solutions Pacific,
2013)
Monitoring and Evaluation Plan concerns setting up the systems and processes necessary to
ensure the intended results are achieved as planned. In addition, M&E plan provides the
information needed to assess and to guide the project strategy, to ensure effective operations, to
meet internal and external reporting requirements, and to inform future programming (UNDP,
2009).
Formulation of monitoring and evaluation plan is the sixth step in PFP. It is important to have a
clear plan for monitoring and evaluating the progress, achievements and results of a formulated
project prior to project implementation.
Monitoring and evaluating a project with clear monitoring and evaluation plan enables a project
team to know whether the intended results are being achieved as planned, what corrective action
may be needed to ensure delivery of the intended results, and whether initiatives are making
positive contributions towards human development – effectiveness, efficiency, and impact. It is an
essential management tool to support a project team to commit to accountability for results,
resources entrusted to it, and organizational learning. In other words, it aims at:
• Ensuring planned results are achieved;
• Improving and supporting management;
• Generating shared understanding;
• Generating new knowledge and support learning;
• Developing the capacity of those involved
o Motivate stakeholders
o Ensure accountability
o Foster public and political support (Woodhill, 2000)
• Enabling a project team to know what and when should be done;
• Helping in mitigating and managing crises, and ensuring smoother implementation.
• Improving focus on priorities and leading towards more efficient use of time, money
and other resources;
• Helping in determining what success will look like.
Step 3: Identify information or data needed for monitoring, what information do we need? It mainly
focuses on outcome/purpose and impact/goal.
Step 4: Identify informants, who can provide us information we need?
Step 5: Identify data collection methods, how do we collect data?
Step 6: Identify responsible persons and time: who is responsible for what and when?
Step 7: Identify data analysis methods, how to analyze data
Step 8: Identify report writing process, how to write report and how to disseminate it?
There will be a detail discussion on monitoring report in Module 4: Project Monitoring & Evaluation.
A work plan, sometimes called a project plan, outlines in specific detail how a project will be
conducted, who will work on which part, and when and in what order each part will be
accomplished (Perelman, Barrett, & Para, 2001).
Work plans, often shown as Gantt charts, show all the tasks involved in a project, who is
responsible for each task, and when the tasks will be completed (Tools4dev, 2014).
There are several types of a work plan: a weekly work plan, a monthly work plan, and an annual
work plan.
• A weekly work plan is a short-time work plan for one-week duration. This work plan is
normally done by a team member. It is used when small scale activities need to be
monitored closely.
• A monthly work plan is a one-month basis work plan which is normally used at team level
or at a project level. A team member can do a monthly work plan, and the project
coordinator or manager will consolidate all of them in order to form a team or a project
monthly work plan.
• An annual work plan is a work plan that is used at a project level or at an organizational
level. At a project level, it looks at all activities and resources that a project need for a
period of one year. At an organizational level, it combines all projects and resources that
the organization needs for a period of one year.
An annual work plan is a detailed plan of activities to achieve a specific set of results
during a particular year. A well prepared annual work plan provides a clear plan of action
that links resources, activities and responsibilities to results. It should identify who does
what, why, when, how, where and with what resources (CARE, 2007).
When you prepare an annual work plan, it is essential to involve project management,
program support and relevant project stakeholders as you determine what needs to be
implemented during the year, the time frame and the cost involved. The produced work
plan should indicate the principle activities that will be carried out during the fiscal year,
with a timeline or schedule for execution (CARE, 2007).
In some organizations, an annual work plan also includes expected results and planed
budget. An annual work plan can be as complex as or as simple as the organization want
it to be. It is created in order to oversee planned activities, expected results, the allocation
of human and financial resources, all of which have to be carried out or achieved within a
limited time frame.
Whether it is a weekly or monthly or annual work plan, an organization should have agreed on a
work plan template, so that different work plans across the organization can be consolidated, and
be easily understood by all staff members.
Most work plans of a project include the following elements (Perelman, Barrett, & Para, 2001):
• A short description of the project's objective.
• A list of personnel participating in the project.
A work plan provides the following benefits (see Ridely (2012), Tools4dev (2014)):
• Define required resources in terms of persons and time: who are required to do the tasks
or activities, how many persons or team members are needed, how much time is needed
or can be allocated.
• Define roles and responsibilities: who is doing which tasks and therefore s/he is
responsible for their tasks.
• Clarify expectations: which results can be expected and from whom.
• It can be used as a monitoring tool to check whether the project is on-track, once it is
started.
We will look at various examples of different work plan formats. Firstly, however, in doing or
designing a work plan, we need to:
• Use identified activities, possibly with purpose or outcome, from the Logframe in order to
plan what will be carried out and the time frame of the project.
• Arrange identified activities and the time frame in a format of Gantt chart by using MS
Excel or MS. Project.
Example 2: An annual work plan listing activities a team must carry out from January to
December in 2016 of Capacity Development Project:
• Accompany by each activity is the number of days that a team member has in order to
complete their assigned activities.
Example 3: This example from Tools4dev presents a work plan in multiple years. Each task has
an assigned person and can be tracked as not started, or in progress, or complete, or overdue.
A budget plan is a document that outlines planned and estimated expenditures of a project for a
specific period of time. In some cases, a budget plan can include money that organization
expects to generate, which is listed as “expected incomes”. This is important for organizations
who have income generation activities from providing of services such as health or restaurant, or
from selling handcrafts or agricultural products. In this case, the budget plan will also show how
much an organization estimates to generate, and how much is needed to cover all expenses in
order to carry out the planned activities within a period of time (FundForNGOs, 2011)).
There are some points to consider when starting to develop a budget plan (adapted from
FundForNGOs (2011)):
• It should be developed upon a certain base. In most cases, the basis should be the
previous year’s budget plan with updated costs and items for the current year.
• It is a joint team work. If you are a project manager, you will need to develop a budget
plan at least with a financial officer who can provide you with updated information that you
need and who can ensure that it also complies with internal financial policy, if exists. If
your project is jointly implemented with other partners, you will need to develop a budget
plan with their consultation.
Types of costs that can be included in a budget plan (adapted from (FundForNGOs, 2011)):
• Core or Administrative Costs: they are costs occurring towards the operational expenses
of the organization, which include administration staff, office rental, stationery, utilities, and
other office maintenance expenses.
• Project Costs: they are expenses that have to be met in order to implement activities of a
project. For example, organizing a village meeting, conducting a training or workshop,
policy lobbying and meeting, radio talk shows, conducting awareness campaign,
publishing research findings, materials or equipment that need to be bought for a project,
and so on.
In case of applying for a grant from a donor, you will need to check their budget guidelines, and
correctly follow their budget plan template or format, in order to know:
• The total amount of funding that can be asked.
• The duration of the funding: on one year or multiple year basis.
• What items and costs can be or cannot be included?
• The maximum percentage or ceiling amount that you can ask for administrative or core
costs and project costs.
After considering the above points, in order to develop an actual budget plan, there is a need to
check if “inputs” information is included in the Logframe matrix or not. If it is included, it would
indicate at least some main costs and their items. The activities listed in the Logframe or in a work
plan are needed to use as items in the budget plan.
Example 1: “Reduced infant and maternal mortality rates” from the Logframe or work plan, the
activities of which will be used to develop a brief budget plan as in the following:
• The budget plan contains two main costs: administrative costs and project costs.
• Items: lists all items on which the project needs to spend.
• The unit: elaborates type of item which can be person, month, or days.
• Frequency per year: explains how often a payment must be made for an item in one year.
• Shared %: this project can ask for 20% of cost sharing for administration while items
under the project costs can be covered until up to 100%.
The elements of project proposal are the final step in project formulation/preparation because it
packages all information and analysis identified in problem/project identification and project
formulation/preparation for communicating with stakeholders and selling to potential donors and
supporters.
The elements of project proposal are a document which explains a clear strategic direction of
project, why the project exists in a particular situation, what kind of problems the project attempts
to address, what make the project successful, and what are the required resources.
It is also important to consider gender integration in all aspects and processes of Project
Formulation/Preparation, for example, in making sure that the project goal and objectives aim
towards bringing positive impacts on women and girls. This can be clearly seen through having
the number of women and girls included in the ultimate results and represented at the different
levels in the Logframe. Additionally, other cross-cutting issues such as climate change, natural
resources management, and people with disability should be considered and/or included.
Since a project proposal is a tool for communicating and presenting the details of a particular
project to stakeholders and donors in order to attract their interest and support, it is important to
know what key elements, which have to be included, could be of interest to them.
It is important to know about the elements of project proposal as they provide a comprehensive
and complete picture of the entire project to be implemented within a certain timeframe. They also
contain instructions and guidance on how to implement a project successfully with high standard
of quality. Elements of proposals are important that can be compared to a compass and a map for
a ship in the ocean.
A proposal is a detailed description and conceptualization of all information and analysis from
problem/project identification and project formulation/preparation. A project proposal development
process, therefore, includes:
a. Pre-Proposal Writing
o Write a project tittle: the project title should be short, concise, and preferably
refer to a certain key project result or the leading project activity. Project titles
that are too long or too general fail to give the readers an effective snapshot of
what is inside.
o Project period: give a brief information about when the project will start and
end.
o Write a project justification: write a brief description of the rationale; why the
project is needed; problem statement and priorities the project is striving to
address; a short explanation about key interventions and approaches to be
implemented using information and analysis from step 1, 2, 3, 4, 5, 7 and 8;
and how the project aligns with the vision and mission of organization. It is also
very important to provide briefly on how to monitor and evaluate the project.
o Write project goal: using information from step 8, write a short description
about highest level and wider expectations of change to which the successful
achievement of different projects will contribute. It is normally written as a
statement of the long-term impact of the project (LRC, n.d.).
o Write project objectives: using information from step 7, write short description
of positive statements of a desired future condition to be achieved. It
contributes to the goal. Objectives have to be SMART2. It doesn’t mean that
the objective itself has to cover every thing to become SMART, but to ask
question and consider the following points:
▪ Specific: what are specific things to achieve?
▪ Measurable: can the desired achievements be measured and how?
▪ Achievable: can the desired achievements can be reached?
▪ Relevant: how well is the project relevant to the needs and the
context?
▪ Time bound: can the objectives be achieved within a set timeframe?
o Write a description of project activities: using information from step 8,
describe a set of actions to be carried out. They express as a process and
have to be done in order to achieve the objectives. The key question to ask in
order to identify activities is “what to do to achieve the objectives?”
o Write a description of project results: using information in step 9, describe a
set of objectives the project will bring at the end of the implementation period. It
is important to provide a brief description of the impact as the ultimate results,
what will positively happen, after the project ended. Using the theory of change
to explain the results chain would also be helpful.
o Write a project implementation plan: using information from step 8 & 9,
provide a brief description of how the project activities will be carried out within
a clear time frame. It is also important to provide some information which
explain how the project activities can be achieved.
o Write previous experience of similar project: it is very crucial to provide a
brief description of previous similar experience of the project staff and explain
2
How to set Performance Objectives, May 2012: http://www.workingatmcmaster.ca/med/document/HRLinc-How-to-Set-Performance-
Objectives-1-73.pdf
• Step 14: write project staff capacity development plan: staff members have
different skills and expertise, but it is important to development their capacity
throughout the project so that they are able to perform their work effectively and to
support to each other. The capacity development activities can be done in
internally and/or externally.
• Step 15: write an executive summary: finally, using information from step 13
(proposal narrative), write a brief description of the purposed project. It is equally
important to add vision and mission statements of the organization and a brief
description of how the project aligns with them.
c. Post-Proposal Writing
• Write a cover letter: write a letter addressing to specific funding agency to which
the project proposal is to be submitted. This includes their name, tittle/position and
address. The letter should also provide:
1. Cover letter
2. Executive Summary
3. Proposal Narrative
• Project tittle
• Project period
• Project justification
• Project goals
• Project objectives (SMART)
o Specific
o Measurable
o Achievable
o Relevant
o Time bound
• Description of project activities
• Description of project results
• Project implementation plan
• Previous experience of similar project
• Resource mobilization
• Project sustainability
• Project personnel
• Cooperation partners
4. Project Budget
5. Project Accountability and Structure
6. Monitoring and Evaluation
7. Project Staff Capacity Development Plan
A project report is a brief description of achievements of a project within a specific period of time
and to be developed according to the agreement with the project donors. Information contains in
the project report has to respond precisely to the project proposal submitted to donors,
particularly the results, purpose/outcome and goal stated in the Logframe.
3
Guide to Writing a Project Report by © W. L. Barnes November 2000: https://newton.ex.ac.uk/handbook/PHY/forms/WLB010919-
4.pdf
4
Report Writing by Academic Skills Advice service, University of Bradford: http://www.bradford.ac.uk/academic-
skills/media/academicskillsadvice/documents/academicskillsresources/writing-reports/Infosheet-Report-Writing-for-UGs.pdf
Once a project has secured funding from a donor or multiple donors, the project is responsible for
submitting their project report alongside with financial report to project donors according to
requirements stated in the the agreement.
Through project report, the project team is able to learn how far they can achieve their project
goal and objectives, what went well and what not, and how they can improve. It can also be
useful for internal learning and improvement.
In addition to that, a project report helps donors to understand how the project produces
achievements in comparison with the project proposal, expectations and agreement. They can
also learn what challenges the project has encountered, and what they, as donors, can support or
contribute towards addressing those challenges. In many cases, the project report is intended to
report in a more positive way in order to attract donors and other stakeholders’ attentions.
Different donors may require different types of project reports. However, the common ones are:
For long-term project, donors also require mid-term and final project evaluation report. The format
for evaluation report are different from project report. Evaluation report format is not discussed in
this session.
Although varying donors require different report formats, the common elements are presented in
the following checklist:5
N Elements Description
1 Title This should convey the area and scope of the project.
2 Author Name of the author(s) and the date.
3 Table of The table of contents is an outline of all subjects and ideas covered in the
contents whole report. It provides clear headings, sub headings, and page numbers
that readers can pick up main ideas before reading through each section in
detail.
4 Executive The abstract or executive summary provides a brief summary of most
summary important information in the entire report so that readers are able to
capture main ideas of what the report is about.
5 Introduction This section provides a short description of project history, problem
statement, and why the project is important to the identified problems. It is
also important to provide information of all donors who support the project.
5
Format for Project Reports: http://carmaux.cs.gsu.edu/~mweeks/project.html
Exercise type: work in group, the group assigns a member as time keeper.
Tasks: Conduct project scoping by using the tool “scoping project framework”:
• Choose one of the above list of project purposes.
• Decide the project title, time frame, and the goal.
• Geographic area: define where and how large is the coverage of the project.
• Beneficiaries: for whom the project will work, and how the project will benefit to them.
• Collaborators: identify who have the potential to contribute to success of the project, and
how to engage them.
• Strategies: identify what are likely the main activities for implementation.
• Resources: what resources we need, what resources we have, and what are the gaps or
will be needed. Resources are: staff, equipment and materials, information technology,
legal documents, and finance.
Exercise type: work in group, the group assigns a member as time keeper.
Exercise type: work in group, the group assigns a member as time keeper.
Risk Management
1 2 3 4 5 6
Exercise type: work in group, the group assigns a member as the time keeper.
Task: Arrange the following problems and transform them into an objective tree
Exercise type: work in group, the group assigns a member as the time keeper.
Task: Arrange the following problems and transform them into an objective tree
Incidences of sexually
Youth are shy to learn about
transmitted diseases among
reproductive health
youth are on the rise
Exercise type: work in group, the group assigns a member as the time keeper.
Task: Arrange the following problems and transform them into an objective tree
Exercise type: work in group, the group assigns a member as the time keeper.
Task: Arrange the following problems and transform them into an objective tree
Lack of
Excessive protection for
use of natural natural resources
resources
Clearing of
forests to acquire
land for mass
agriculture and
industry
Certain trees
Community
and plants
members who rely
are in danger
on the natural
of extinction
resources are Natural
highly affected Resources
become
scarce
Exercise type: work in group, the group assigns a member as the time keeper.
Task: Arrange the following problems and transform them into an objective tree
Community members
Community network
do not have a plan to
becomes inactive
maintain their network
Tasks:
• Take turn to learn from each other about project goal and strategy by using the guided
questions below.
• Then, write one answer in one color paper.
Guided Questions:
1. What is the name of a project you are working on?
2. What is the project goal?
3. What factors were taking into consideration when choosing strategy for this project?
Exercise type: work in group, the group assigns a member as the time keeper.
Task: Choose one project purpose from the list above, give it a name, and develop a Logframe
accordingly.
Tips: You should aim to work, first, with 2 results and complete the different sections of the
Logframe. The idea is to have a filled-in Logframe rather than having only one or two sections
fully completed while leaving other sections blank. If you still have time, you can add more results.
Purpose
Results What are the specific, How to What are the (An assumption is a
direct deliverables of measure? sources of positive statement of a
the project? information? condition that must be
met.
(these will provide the
conditions necessary Conditions which
to achieve the could affect the
purpose) progress or success
of the activity, but over
which the project may
have no direct
control.)
Exercise type: work in group, the group assigns a member as the time keeper.
Communication Analysis: list of internal audiences, level of influence, messages and methods.
Decide if the audiences are internal or external.
Exercise type: work in group, the group assigns a member as the time keeper.
Communication Activity: list of activities, who will take the lead, and time frame.
Decide if the communication activity is for internal or external audiences
Communication Activity
Timeline
Activity Lead
1 2 3 4 5 6 7 8 9 10 11 12
Exercise type: work in group, the group assigns a member as the time keeper.
Communication Budget: list of items, cost per unit, no of unit, and total cost.
Decide if the communication budget is for internal or external audiences.
Communication Budget
Total
Exercise type: work in group, the group assigns a member as the time keeper.
Communication Monitoring: who are your audiences, what are the key messages, what are the
indicators, what is the baseline, what is the target, what are the sources of data, how data is
collected, how often it is collected, and who is responsible for that.
Objective 1:
Audiences
Data collection
Key messages
Source of data
Responsibility
Frequency
Indicators
baseline
Target
Exercise type: work in group, the group assigns a member as the time keeper.
Type of projects:
• Farming and Agriculture
• Reproductive Health
• General Health Care (e.g. reduce alcohol consumption, reduce smoking, hygiene, …)
• Natural Resources Management
• Strengthening Community Network
Task: Choose one of the above type of project and develop an M&E plan accordingly.
Exercise type: work in group; the group assigns a member as the time keeper.
Task: develop a work plan for a one-day consultative meeting which will be participated by 10
local stakeholders or partners of your project. This meeting will take place in two months from
now at a venue not far from your office.
Issues to consider:
• Who has the overall responsibility of this consultative meeting?
• What tasks are to be carried out in order to achieve this meeting?
• Who are responsible for those tasks?
• Anything else that you want to add
Exercise type: work in group; the group assigns a member as the time keeper.
Task: develop a budget plan for a one-day consultative meeting which will be participated by 10
local stakeholders of your project. This meeting will take place in two months from now at a venue
not far from your office. The budget cannot exceed 2000 USD.
Exercise type: work in group; the group assigns a member as the time keeper.
Task: Chose one project goal from the list above and develop a very brief executive summary of
its project proposal.
Guided questions:
• Give your project a name?
• Why the project is needed?
• Where is/are the project site(s)?
• Who will benefit from the project? Can you give the number? How many are
men/women/children/people with disability?
• What activities will be carried out? What is the time frame? What are the results?
• Demonstrate the competences of your organization in carrying out this project.
• Estimate how much does the project cost?
Tips:
• You would not need to write a narrative executive summary but bullet points.
• You can choose one or two activities, and then complete the different points of the
executive summary as much as possible.
Countdown6
• Ask participants to form a circle. Explain that the group needs to count together from 1 to
30.
• There are a few rules: they are not to say ‘five’ or any number which is a multiple of five.
Instead, they have to clap their hands. Once someone claps their hands, the next person
continues to count.
• If someone says five or a multiple of five, s/he will drop out from the circle and the next
person must count the numbers in reverse.
Mirror image7
6
Adapted from 100 ways to energise groups: games to use in workshops, meetings and the community,
http://www.icaso.org/vaccines_toolkit/subpages/files/English/energiser_guide_eng.pdf
7
Adapted from 100 ways to energise groups: games to use in workshops, meetings and the community,
http://www.icaso.org/vaccines_toolkit/subpages/files/English/energiser_guide_eng.pdf
(1)
(1)
Overall Infant & maternal Mortality rates National statistics
Objective mortality rates reduced for under- from the Ministry
reduced. 1s, under-5s & of Health before
pregnant & nursing starting of the
mothers from X to project, at mid-
Y by 2016. term, and end
project evaluation.
(2)
Purpose Health status of • Incidence of • Hospital & Incidence of
/Outcome pregnant & post-partum & clinic records, infectious
nursing mothers, neonatal analyzed at diseases in
infants & babies infection within the the household
improved. health centers beginning, reduced.
reduced from X mid-term, and
to Y by 2016. the end of the
• … project.
• …
(3)
Results Quality & • Number of • Hospital Pregnant &
/Outputs efficiency of patients treated records, nursing
secondary increased from analyzed mothers able
healthcare X to Y by 2016. quarterly. to access
improved. • … • … cash to pay
for treatment.
Key Notes
Evaluation: the evaluation will be carried out periodically, for example, mid-
term evaluation, which will be conducted when the project went through its
half ways of implementation, and external evaluation. Mid-term evaluation
can be done internally or by internal and external consultant, while a final
project evaluation will be done at the end of the project period. It normally
carried out by external and independent consultants. The lessons learnt and
recommendations from external evaluation will be used to review or develop
a new strategic plan for the next project phase.
The other point is that a project staff, using information from monitoring
process, should review their project work plan every 6 months in order to
reflect together what went well, what went not well, what challenge they
faced, what lessons they have learnt, what need to be improve and planning
for next steps. The project team should use the insights come out from this
sort of meeting to put into reports. All project staff should be encouraged to
write case study on an on going basis that reflects to the outcomes of the
project.
A project team need to conduct baseline survey at start of the project in order
to develop realistic indicators for measuring.