Social Science Methodologies, Designs, Techniques, and Analyses
Methodology Quantitative Quantitative Quantitative Blend Qualitative Qualitative Qualitative Qualitative Design Experimental/Quasi- Differential Correlational Case Study Naturalistic Phenomenology Grounded Ethnography Biography Experimental Theory Focus Participants are assigned Two or more Focus on Involves moving Observation of Understanding Developing a Describing and Exploring the without bias to various preexisting groups quantifying the the participant participants in a the essence of theory interpreting a life of an groups or conditions in (not under degree of into a moderately natural experiences about grounded cultural or social individual the study. Random researcher’s relationship limiting environment. a phenomena. from field group. assignment. Control of control) are between variables. environment and Researcher should data. independent variables. compared. Carefully defined intervening to a do nothing to limit Carefully defined procedures and slight degree, and or change procedures and measurements observing. environment or measurements. behaviors. Purpose Generally to explain, predict, and/or control phenomena through Blend Generally to explain and give insight and understand of phenomena through focused collection of numerical data. intensive collection of narrative data. Approach to Generally deductive, focused, and outcome-oriented Blend Generally inductive, holistic, and process oriented inquiry Constraint Highest High Medium-High Medium Low Low Low Low Low Discipline Physical sciences, Physical sciences, Physical sciences, Political science, Anthropology, Philosophy, Sociology Cultural Antrhopology, origin psychology psychology psychology sociology, social, sociology, social sociology, anthropology, literature, science sciences psychology sociology history, psychology, sociology Sampling Generally want a random selection of a large representative sample in Blend Generally a purposive sample of a select, not necessarily representative sample order to generalize to the population in order to acquire an in-depth understanding Data Controlled experiments Survey research Survey research Multiple sources Observations Long interviews Interviews Primarily Primarily Collection – documents, with up to 10 with 20-30 observations and interviews and archival records, people individuals to interviews with documents interviews, “saturate” additional artifacts observations, categories and during extended physical artifacts detail a theory time in the field (6 months to a year) Data Inferential, descriptive Similar to Correlations to Description, Descriptions, Statements, Open coding, Description, Stories, Analysis statistics – causation experimental but determine themes, and themes meanings, themes, axial coding, analysis and epiphanies, and does not show relationships assertations general selective interpretation historical cause description of coding, accounts experiences conditional matrix How is data Varies with experiment, may include: measurement, response latency, Field notes, Field notes, Long interview Interview Fieldnotes, Notes, interview recorded? physical responses, and survey (e.g., pre-post survey) interview and interview and protocol protocol, interview and protocols. observational observational memoing observation protocols protocols protocols