MSR 2022

A
MARKET SURVEY REPORT

ON
“CUSTOMER PREFERENCE TOWARDS

DIFFERENT SMARTPHONE BRANDS
XIAOMI Vs. OPPO”
Submitted in partial fulfilment of the requirement

For the award of degree
Of
BACHELOR OF BUSINESS ADMINISTRATION SESSION (2021-2022)
SUBMITTED TO: - SUBMITTED BY: -

Faculty Guide - Dr. Ila Arora Name - Gautam Rastogi
Designation – Assistant Professor Class - BBA V
University Roll No: - 19022025
IFTM UNIVERSITY, MORADABAD

2 | IFTM UNIVERSITY
CERTIFICATE OF ORIGINALITY
I Gautam Rastogi Roll No. 19022025 am a full-time bona fide student of third year of
Bachelor of Business Administration (BBA) Programme of IFTM University, Moradabad. I
hereby certify that this project work carried out by me and the report submitted in partial
fulfilment of the requirements of the programme is an original work of mine under the
guidance of the faculty mentor Dr. Ila Arora and is not based or reproduced from any
existing work of any other person or on any earlier work undertaken at any other time or for
any other purpose, and has not been submitted anywhere else at any time.
(Dr. Ila Arora Signature)
……………………………
Date: 20 Dec 2021
(Student's Signature)
……………………………
Date: 20 Dec 2021

3 | IFTM UNIVERSITY
ACKNOWLEDGEMENT
It is my pleasure to be indebted to various people, who directly or indirectly

contributed in the development of this work and who influenced my thinking, behaviour, and
acts during the course of study and I would like to thank the almighty
I am thankful to Prof. Nisha Agarwal, Director, School of Business Management

for her guidance, support, and motivation provided to me to complete this work.
I also extend my sincere appreciation to (Faculty Mentor) who provided his/her

valuable suggestions and precious time in accomplishing my project report.
Lastly, I would like to thanks my parents for their moral support and my friends with
whom I shared my day-to-day experience and received lots of suggestions that improved my
quality of work.
(Gautam Rastogi)
4 | IFTM UNIVERSITY
Table of Content
Content Page No.
➢ Introduction 6
➢ Company Profile 8
➢ Objectives of the study 12
➢ Scope and importance of the study 13
➢ Research Methodology 14
➢ Data Analysis 16
➢ Results and Findings 35
➢ Conclusion 36
➢ Limitations of the Study 36
➢ Suggestions & Recommendations 34
➢ References 37
➢ Annexure 38
ABSTRACT
Today, communication is one of the gifts of man. It acts as a repository of wisdom, a

propeller for the advancement of knowledge and the telescope to view the vision of the
future.
Therefore, communication is linchpin of a business. The research focuses on
customers’ satisfaction towards smart phone users particularly college students. Descriptive
research method has been used for this study.
The data related to Smartphone users were collected through Questionnaire method.
Convenience sampling method was used by the researcher to collect the data. The sources of
data were primary as well as secondary.
The size of sample is 50. The data collected were edited, coded and processed with
the help of (MS OFFICE) software. The statistical tools are used for T-Test, F-Test, and
Factor analysis.
There is a significant difference between the satisfaction level of Smartphone users
and gender of the respondents.
6 | IFTM UNIVERSITY
CHAPTER - 1
INTRODUCTION
Alexander Graham Bell is the inventor of telephone. In 1878 he made the first phone call.
Telephones have not only come a long way, but may one day be completely obsolete.
Motorola introduced some of the first Cell phones to the public during the 1980s. These
cell phones were completely unlike the cell phones of today since they were not at all
compact nor by any means cost effective. Some of these Cell phones cost as much as
$3,995(Approximately 3 Lakh in todays INR )
and weighed over 2 pounds! The first smartphone was developed by IBM and BellSouth,
which came out to the public in 1993. Although basic compared to today’s standards
“Simon” had a touch screen that was capable of accessing email and sending faxes.
Smartphones are major extension on normal cell phones. Cell phones can make phone calls
and even some have video recording capabilities but they do not have Global System for
Mobile Communications (GSM) capabilities along with a whole array of other applications.
Text messaging is one of the biggest forms of communication today, especially among the
younger folks.
Smartphones capability does not end at the internet access, or at document editing.
Smartphones also have the ability to interpret and decipher information like that form a quick
response code that may be on a product’s packaging. Smartphone users can download Quick
Response (QR) code scanners as well as other applications so they have the ability to read
the information embedded in the Quick Response (QR) code that may take them to a website,
a coupon, or even a social media site.
Meaning of Smartphone
A mobile phone that performs many of the functions of a computer especially it has touch
screen, interface, internet access, and an operating system capable of running downloaded
apps.
7 | IFTM UNIVERSITY
Customer satisfaction
Customer satisfaction is a term frequently used in marketing. It is a measure of how products

and services supplied by a company meet or surpass the customer expectation. Customer
satisfaction is defined as "the number of customers, or the percentage of total customers,
who
reported their experience with a firm, its products, or its services (ratings) exceeds
specified satisfaction goals.
8 | IFTM UNIVERSITY
CHAPTER-2
COMPANY PROFILE
XIAOMI TECHNOLOGY INDIA PRIVATE LIMITED
Xiaomi Technology India Private Limited is a Subsidiary of

Foreign Company, incorporated on 07 Oct, 2014. It's a private
unlisted company and is classified as ‘company limited by shares'.
Company's authorized capital stands at Rs 10.0 lakhs and has 10.0%

paid-up capital which is Rs 1.0 lakhs. Xiaomi Technology India
Private Limited last annual general meet (AGM) happened on 17
Nov, 2017. The company last updated its financials on 31 Mar,
2017 as per Ministry of Corporate Affairs (MCA).
Xiaomi Technology India Private Limited is majorly in Business Services business from last 7 years and
currently, company operations are active. Current board members & directors are MANU KUMAR JAIN,
HUGO BOTELHO BARRA and BHATRAHALLI SAMEER SUNDAR RAO .
Company is registered in Bangalore (Karnataka) Registrar Office. Xiaomi Technology India Private Limited
registered address is "Orchid(Block E),Ground Floor to 4th Floor, Embassy Tech Village,Marathahalli-
Sarjapur Outer Ring Road Bengaluru Bangalore KA 560103 IN.
9 | IFTM UNIVERSITY
REDMI
Redmi is a subsidiary company owned by the

Chinese electronics company Xiaomi.
It was first announced in July 2013 as a
budget smartphone line, and became a separate
sub-brand of Xiaomi in 2019 with entry-level and
mid-range devices, while Xiaomi itself produces
upper-range and flagship Mi phones.
Redmi phones use the Xiaomi's MIUI user interface on top of Android. Models are
divided into the entry-level Redmi, the mid-range Redmi Note, and the high-end Redmi K.
In addition, the unrelated Mi A Android One series is also positioned in the similar market
segment with Redmi devices, despite being part of the upper-range Xiaomi Mi line-up. The
most significant difference from other Xiaomi smartphones is that they use less-expensive
components and thus have lower prices while retaining higher specifications.
In August 2014, The Wall Street Journal reported that in the second quarter of the 2014
fiscal year, Xiaomi had a market share of 4% of smartphone shipment rankings in
China.[2] Redmi sales were attributed as a contributing factor toward this gain in shipment
rankings
POCO
POCO, formerly known as POCO by

Xiaomi and Poco phone, is a
Chinese smartphone company. The Poco brand
was first announced in August 2018 as a mid-
range smartphone line under Xiaomi. Poco India
became an independent company on 17 January
10 | IFTM UNIVERSITY
2020, followed by its global counterpart on 24 November 2020. Poco released its first
smartphone, the Poco phone F1 in August 2018.
Oppo Mobiles India Private Ltd
The brand name "Oppo" was registered in China in

2001 and launched in 2004. Since then, the company
has expanded to 50 countries.
In June 2016, OPPO became the biggest smartphone

manufacturer in China, selling its phones at more than
200,000 retail outlets. OPPO was the top smartphone brand in China in 2019 and was ranked
No. 5, in market share, worldwide.
Oppo Mobiles India Private Limited is a Private incorporated on 23 November 2013. It is

classified as non-govt company and is registered at Registrar of Companies, Delhi. Its
authorized share capital is Rs. 500,000,000 and its paid-up capital is Rs. 295,035,456. It is
inolved in Legal, accounting, book-keeping and auditing activities; tax consultancy; market
research and public opinion polling; business and management consultancy
Oppo Mobiles India Private Limited's Annual General Meeting (AGM) was last held on 24
December 2020 and as per records from Ministry of Corporate Affairs (MCA), its balance
sheet was last filed on 31 March 2020.
Directors of Oppo Mobiles India Private Limited are Shan He, Mohinder Singh Malik, Chao
Zhou,
Realme India Pvt Ltd
realme is a technology brand officially established on

May 4, 2018 by Sky Li. The aspiration of realme is to
provide products with a comprehensive superior
experience for the young, and realme is committed to
be a trendsetting technology brand.
Due to the abilities in cutting-edge technologies of

smartphones and IoT, realme brings consumers
products with trendsetting technologies, features and
trendsetting experiences that are first applied in the price segment.
Realme has become the top 5G smartphone brand in India with a 23% share in Q2 2021 and
is the fastest brand to reach 50 million cumulative smartphone shipments in India, according
to Counterpoint Research.
According to Counterpoint Hearables Report (Q2), realme emerged as the No.1 brand in the
TWS market, driven by Buds Air Neo and Buds Q. TechARC has ranked realme as No. 1
Quality Smartphone Brand with the lowest repair rate as well as the highest in customer
engagement. As the world’s fastest-growing smartphone brand, realme stands firmly among
the mainstream smartphone brands.
NARZO (A Sub Brand By REALME)
The Realme Narzo is an Android smartphone series

developed by Realme and was launched on 24
February 2021.
CHAPTER - 3
OBJECTIVES OF STUDY
❖ To find out which brand is more famous and well-known.
❖ To draw a comparison among the mobile phone brands in the market.
❖ To know the various factors attributing to competitive edge of one mobile phone
provider over others.
❖ To find out influential factor for selecting a particular mobile company.
❖ To analyse the customer satisfaction and problem.
❖ To know whether the users want to change their current mobile when they are
permitted to retain the current mobile phone features that they had.
CHAPTER – 4
Scope
The present study is contained to Rampur and Moradabad area. This study is
comparison between to leading mobile phone manufacturing company in India i.e., XIAOMI
& OPPO these companies further have their sub brand also XIAOMI have REDMI and
POCO and OPPO have REALME and NARZO used by our selected sample. The
main objectives of this study are to study preference level associated with different mobile
phone providers.
CHAPTER - 5
RESEARCH METHODOLOGY
DEFINITION OF RESEARCH
Research is defined as careful consideration of study regarding a particular concern or
problem using scientific methods. According to the American sociologist Earl Robert
Babbie, “research is a systematic inquiry to describe, explain, predict, and control the
observed phenomenon. It involves inductive and deductive methods.”
TYPES OF RESEARCH
QUALITATIVR RESEARCH :-Qualitative investigate permits you to investigate

perceptions, attitudes Also motivations What's more with comprehend how they would
frame. It gives profundity about majority of the data which could a chance to be utilized
within its own right alternately to determine what qualities will thusly be measured on
quantitative investigations.
QUANTITATIVE RESEARCH :-Quantitative examination will be spellbinding Also gives

hard information on the numbers about people exhibiting specific behaviours, attitudes, and
so forward all through thusly, watching and stock game plan of all instrumentation might be
reverberate. It gives majority of the data in broadness What's more permits you should test
huge amounts of the populace”
EXPLORATORY RESEARCH :-Exploratory research led for an issue that has not been
obviously characterized. Exploratory research decides the best research plan, information
gathering technique and choice of subjects. It should reach conclusive determinations just
with outrageous alert. Exploratory research frequently depends on auxiliary research, for
example, auditing accessible writing and additionally information, or qualitative
methodologies, for example, casual talks with purchasers, workers, administration or
contenders, and more formal methodologies through top to bottom meetings, centre
gatherings and projective strategies.”
Descriptive research :- Descriptive research” may be characterized Likewise the sort about
investigate which will be used to describe the Characteristics of a specific number or wonder
being studied, However it doesn't reply those inquiries regarding those number. Those
inquiries are in how/when/why the aspects struck them.
PRIMARY DATA: - Primary data was collected from various people and their opinion and
information for the specific purposes of study helped to run the analysis. In essence, the
questions asked were tailored to elicit the data that will help for study. The data was
collected through questionnaire to understand their experience and preference towards their
loyal company.”
SECONDARY DATA :-To make primary data collection more specific, secondary data will
help to make it more useful. It helps to improve the understanding of the problem. Secondary
data was collected from various sources such as different business websites and published
papers.
RESEARCH METHODOLOGY
Data type Primary & Secondary Data
Sampling Type Judgemental Sampling
Sample Size 50
Research Tool Questionnaire
Type of Research Descriptive
Data Collection Method Questionnaire
Area MORADABAD, RAMPUR
RESEARCH DESIGN
Research Design
1) An exploratory research was conducted in the form of secondary data analysis to get insights into for the
different smartphones brands in India and the prominent market players. External data sources like published
documents and articles were used to collect information about usage patterns and growth of the industry.
2) A descriptive multi-cross-sectional study was conducted for research purposes. People of various age
groups were requested to take part in a survey to get a customers perception towards different smartphone
brands specially XIAOMI and OPPO.
3) Survey method was used by sending out a questionnaire to people of various age groups, which was
circulated online. The sample analysis was used to study the awareness, factors and opinions of people about
their smartphone brand.
A. Research Objectives
• To find out which brand is more famous and well-known.

• To draw a comparison among the mobile phone brands in the market.
• To know the various factors attributing to competitive edge of one mobile phone
provider over others.
• To find out influential factor for selecting a particular mobile company.
• To analyse the customer satisfaction and problem.
• To know whether the users want to change their current mobile when they are
permitted to retain the current mobile phone features that they had.
B. Variables Under Study
B.1. Independent Variables
Sensitive data is safe with the company and

Safety, Security and Privacy there is no misuse of data. Transactions can
take place safely.
People use a particular smartphone brand

Peer Influence wallet as a result of their friends or family
using it or insisting to use it.
Offers and Benefits Different benefits and features provide by

smartphone brands
B.2. Dependent Variables

Consumer Preferences Consumer preferences are choosing one
brand over another due to presence or
absence of certain factors they consider
important.
C. Sample Selection
1) To collect the data, the Judgemental Sampling method was used.
2) Sample of 50 people was collected for the survey.
3) Sample collected was on the basis of age and occupation.
D. Data Collection
1) An online questionnaire was used to gain the understanding and opinions of individuals for their
Smartphone brand as it was the most effective and convenient manner to reach the respondents.
2) The questions were varied and formulated to analyses how age and occupation affect the perception and
usage of Mobile phones..
3) The questions were designed to be objective and avoid any biases.
E. Sampling Method
The sampling method used for this survey was Convenience and Judgemental & it was carried out through the
digital platform using Google Form which is considered as the most preferred form of survey these days.
F. Questionnaire method
We prepared a close ended questionnaire to conduct the survey & collect the data from the respondents.
● Multiple Choice, where the respondents are given a set of alternative choices for each question and they
have to choose the one they think the most appropriate.
●Scale, where each question is followed by a scale which has numbers and the respondentsare to choose a
point in that scale (generally from 1-4) which they feel the most suitable for that characteristic.
CHAPTER - 6
DATA ANALYSIS AND INTETPRETATION
1. Sexual orientation of respondent?
Table no. 1
SEX Customers contribution
Male 33 66%
Female 17 34%
Other 0 0%
Total 50 100%
Male Female Others

2. Age distribution of respondents
Table No. 2
Age Bracket Customers contribution

Between 10-15 0
Between 15-20 20 40%
Between 20-25 26 52%
Above 25 4 8%
Total 50 100%
Between 10-15 Between 15-20 Between 20-25 Above 25
Interpretation :- As the chart indicates that 20 people of Xiaomi and Oppo users are
between
15-20 yr. , 26 people are between 20-25 and 4 people above 25.
3. Which Brand have more customers?
Table No. 3
Brand Customers Contribution

XIAOMI 29 58%
OPPO 21 42%
Total 50 100%
XIAOMI CUSTOMER’s OPPO CUSTOMER’s
Customers Customers
REDMI / MI Poco OPPO REALME NARZO
Interpretation :- According to above data XIAOMI have 29 people market

capture in Its sub brand POCO have 14 customers on the
other side according to above data OPPO have 21 people market
capture in Its sub brand REALME have 26 customers and
NARZO have 19% customers.
4. Which RAM(Random Access Memory) variant they prefer more?

Table No. 4
XIAOMI 29 58%
OPPO 21 42%
Total 50 100%
XIAOMI Users
OPPO Users
Interpretation :- Above figure shows which variant of these companies is

more preferred by the customers
5. Which ROM(Read Only Memory) variant they prefer more?

Table No. 5
XIAOMI 29 58%
OPPO 21 42%
Total 50 100%
XIAOMI Users
OPPO Users
Interpretation :- Above figure shows which variant of these companies is

more preferred by the customers.
6. How long have they owned their device

Table No. 6
Time Duration Brand Customers Contribution

Less than 1 years XIAOMI 5 10%
1-2 years XIAOMI 11 22%
2-3 years XIAOMI 5 10%
over 3 years XIAOMI 7 14%
Less than 1 years OPPO 6 12%
1-2 years OPPO 11 22%
2-3 years OPPO 4 8%
over 3 years OPPO 1 2%
Total 50 100%
XIAOMI
OPPO
Interpretation :- Above figure shows time duration of the customers using their
Phones.
7. The below table shows how much did Customers spent to buy their
device
Table No. 7
Amount INR Brand Customers Contribution
Between 0-5000 XIAOMI 2 4%
Between 5000-10000 Inr XIAOMI 11 22%
Between 15000-20000 Inr XIAOMI 13 26%
More than 20000 Inr XIAOMI 2 4%
Between 0-5000 OPPO 2 4%
Between 5000-10000 Inr OPPO 7 14%
Between 15000-20000 Inr OPPO 10 20%
More than 20000 Inr OPPO 3 6%
Total 50 100%
XIAOMI
OPPO
Interpretation :- Above figure shows how much money customers spent to buy
Their phones.
8. The purchase Influencing factors

Table No. 8
XIAOMI OPPO
Influencing factors
Design 42.9% 40.9%
Screen Size 25% 22.7%
Camera 39.3% 40.9%
Performance 71.4% 54.5%
Battery 53.6% 50%
Build Quality 46.4% 31.8%
Value for money 67.9% 40.9%
XIAOMI
OPPO
Interpretation :- Represents the contribution of purchase influencing

factors(Specifications) of the product
9. Customer’s ratings for the design of the device

Table No. 9
Rating Xiaomi Oppo

1 7.1% 0%
2 0% 0%
3 10.7% 9.1%
4 35.7% 27.3%
5 46.4% 63.6%
XIAOMI
OPPO
Interpretation :- The ratings are clearly shows that the OPPO’s customers are
more satisfied with the design of their mobile.
10. Customer’s ratings for the Camera of the device

Table No. 10
Rating Xiaomi Oppo

1 3.6% 0%
2 7.1% 4.5%
3 28.6% 9.1%
4 32.1% 40.9%
5 28.6% 45.5%
XIAOMI
OPPO
more satisfied with the Camera of their mobile.
11. Customer’s ratings for the Dislay Quality of the device

Table No. 11
Rating Xiaomi Oppo

1 7.1% 0%
2 0% 0%
3 14.3% 13.6%
4 35.7% 22.7%
5 42.9% 63.6%
XIAOMI
OPPO
more satisfied with the Display Quality of their mobile.
12. Customer’s ratings for the Battery backup of the device

Table No. 12
Rating Xiaomi Oppo

1 7.1% 9.1%
2 3.6% 4.5%
3 17.9% 9.1%
4 39.3% 36.4%
5 32.1% 40.9%
XIAOMI
OPPO
more satisfied with the Battery backup of their mobile.
13. Customer’s ratings for the Performance of the device

Table No. 13
Rating Xiaomi Oppo

1 7.1% 0%
2 3.6% 0%
3 10.7% 13.6%
4 46.4% 27.3%
5 32.1% 59.1%
XIAOMI
OPPO
more satisfied with the Performance of their mobile.
14. Customer’s ratings for the Build Quality of the device

Table No. 14
Rating Xiaomi Oppo

1 7.1% 0%
2 0% 4.5%
3 14.3% 18.2%
4 35.7% 27.3%
5 42.9% 50%
XIAOMI
OPPO
more satisfied with the Build Quality of their mobile.
15. Customer’s response on asking if their device is value for money or not?
Table No. 15
Response Xiaomi Oppo

Yes 17 13
No 11 1
Maybe 0 8
XIAOMI
OPPO
Interpretation :- After analysing above data it is right to interpret that

XIAOMI’s customers are satisfied with the services provided
By their product
16. Purpose of purchase

Table No. 16
XIAOMI OPPO
Influencing factors
Communicate with family
60.7% 72.7%
and friends
Gaming 35.7% 27.3%
Entertainment and Media
46.4% 50%
consumption
Office and Job
28.6% 27.3%
related work
Social Networking 50% 45.5%
Shopping 28.6% 27.3%
XIAOMI
OPPO
Interpretation :- Represents the contribution of purposes (reasons) of purchase

the product
17. Customer’s overall experience with their device

Table No. 17
Rating Xiaomi Oppo

1 3.6% 0%
2 7.1% 4.5%
3 3.6% 4.5%
4 60.7% 27.3%
5 25% 63.6%
XIAOMI
OPPO
more satisfied with the overall experience with their mobile.
18. Customer’s recommendation to buy there brands

Table No. 18
Response Xiaomi Oppo

Yes 17 20
No 2 1
Maybe 9 1
XIAOMI
OPPO
Interpretation :- After analysing above data it is right to interpret that most

of the OPPO’s customers are recommend their brand.
CHAPTER - 7
RESULTS AND FINDINGS
RESULTS AND
FINDINGS XIAOMI OPPO
Male – 22 Male – 11
Sexual orientation
Female - 6 Female - 11
Customer 28 22
Performance of the
32.1% Fully satisfied 59.1% Fully satisfied
devices
28.6% Customers fully 45.5% Customers fully

Camera
satisfied satisfied
32.1% Customers fully 40.9% Customers fully

Battery backup
satisfied satisfied
Build Quality 42.9% Fully satisfied 50% Fully satisfied
60.7% Customers 59.1% Customers

Value for money
Agreed Agreed
Overall Experience with

25% Fully Satisfied 63.6% Fully Satisfied
device
Recommend others to
60.7% Customers 90.9% Customers
buy
CHAPTER - 8
CONCLUSION
The examination contained with all the work surges of genuine mobile business players
in India, XIAOMI and OPPO. How they are performing and how they are running
perfectly in the forceful world has been cleared up. The inventive thinking of them to
accomplish a consistently expanding number of customers is appreciable. They extended
their framework however much as could sensibly be normal with outrageous purpose of
reaching more and more customers.
In this centred market one must be lead and rest will take after. In perspective of
purchaser's diagram we got our sensible victor and it is XIAOMI. Regardless of the way
that it is a worldwide association it comprehended Indians extraordinarily well and made
its hidden establishments more grounded in India. OPPO is moreover giving greatly
intense rivalry to XIAOMI regardless of the way that it is new association when appeared
differently in relation to XIAOMI. May be it takes somewhere in the range of a chance
to overcome, however absolutely they are doing in Indian mobile business future.
Both these huge players made their own particular check in India, yet who will be extreme
champ or be the top one will be. A similar investigation of Oppo Mobiles India Private Ltd
with one of the nearby competitor XIAOMI TECHNOLOGY INDIA PRIVATE LIMITED
conveys the data about the distinctive systems to prevail in MOBILE market and diverse
open doors accessible in India”.
CHAPTER - 9
LIMITATIONS OF THE STUDY
➢ Lack of public interest
➢ People don’t know much about the specifications of their mobiles
➢ Limited area covered in the survey
➢ Personal biasness of the peoples
➢ Researcher has used Pie charts as a tool ofanalysis which has its own
limitations.
➢ Data collection methods like interview method can be used to make
response more accurate.
➢ Other smartphone brand’s perception can be
➢ studied as well like of Samsung and Apple
CHAPTER – 10
SUGGESTIONS AND RECOMMENDATIONS
XIAOMI is performing alright however not sufficient. There are such a large
number of situations where individuals felt that pressing may have been
exceptional than this.” Either it might be enormous or little/costly or not item
must be treated with mind. A portion of the items for the most part attire's are
turning out with unique front of provider, which indicates carelessness of
them”.
In this issue OPPO made a check among us, since whatever the item is their
pressing will clearly protected and secure.”
BIBLIOGRAPHY
BOOKS
1. Advancing organization by Philip Kotler, Kevin way killer, Abraham Koshy and
Mithileshwar Jha.
2. The Craft of Research (Chicago Guides to Writing, Editing, and Publishing) by
Wayne C. Booth
3. Research Methodology: A Step-by-Step Guide for Beginners by Ranjit Kumar
MAGZINES
• Tech Advisor | Technology reviews, advice, videos, news and forums.

• Digit Magazine.
• Tech Briefs | Engineering solutions for design and manufacturing.
• Innovation & Tech Today.
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CANNEXURE
(QUESTIONNAIRE)
Respondent Information
Give your genuine feedback for your Oppo/Xiaomi Phone
* Required
1. Email *
2. Respondent Name *
3. Mobile Number
4. What is your age bracket ? * Mark only one oval.

Between 10-15
Between 15-20
Between 20-25
Above 25
5. Gender *
Mark only one oval.
Male
Female
Other
6. What is your occupation ? * Mark only one oval.
Student
Employee
Businessman/Lady
Unemployed
Perception for Xiaomi/Oppo Device
7. What mobile of do you have ? * Mark only one oval.

Xiaomi
Oppo
8. If Xiaomi which brand?
Mark only one oval.
Redmi
MI
Poco
9. If Oppo which brand?
Mark only one oval.
Oppo
Realme
Narzo
10. Which model do you have ? *
11. Which RAM variant do you have ? *
Check all that apply.

3GB
4 GB
6 GB
8 GB
12. Which ROM variant do you have ? *
Mark only one oval.
16 GB
32 GB
64 GB
128 GB
256 GB
13. How long have you owned your device ? *
Mark only one oval.
Less than 1 years

1-2 years 2-3 years over 3 years
14. How much did you spent to buy your device ? *
Mark only one oval.
Between 0-5000
Between 5000-10000 Inr
Between 15000-20000 Inr
More than 20000 Inr
15. What are the purchase Influencing factors ? *

Design
Screen Size
Camera
Performance
Battery
Build Quality
Value for money
16. Rate design of your device *
Mark only one oval.
1 2 3 4 5
17. Rate camera of your device *
Mark only one oval.
1 2 3 4 5
18. Rate display quality of your device *
Mark only one oval.
1 2 3 4 5
19. Rate battery backup of your device *
Mark only one oval.
1 2 3 4 5
20. Rate performance of your device *
Mark only one oval.
1 2 3 4 5
21. Rate build quality of your device *
Mark only one oval.
1 2 3 4 5
22. Do you think your device is value for money ? *
Mark only one oval.
Yes
No
Maybe
23. For which purposes you use your mobile ? *
Communicate with family and friends

Gaming
Entertainment and Media consumption
Office and Job related work
Social Networking
Shopping
24. How is your overall experience with your device ? *
Mark only one oval.
1 2 3 4 5
25. Do you recommend to buy this brand to others ? *
Mark only one oval.
Yes
No
Maybe

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A

MARKET SURVEY REPORT

“CUSTOMER PREFERENCE TOWARDS

Submitted in partial fulfilment of the requirement

BACHELOR OF BUSINESS ADMINISTRATION SESSION (2021-2022)

SUBMITTED TO: - SUBMITTED BY: -

IFTM UNIVERSITY, MORADABAD

(Dr. Ila Arora Signature)

Date: 20 Dec 2021

It is my pleasure to be indebted to various people, who directly or indirectly

I am thankful to Prof. Nisha Agarwal, Director, School of Business Management

I also extend my sincere appreciation to (Faculty Mentor) who provided his/her

Content Page No.

➢ Objectives of the study 12

➢ Scope and importance of the study 13

➢ Results and Findings 35

➢ Limitations of the Study 36

➢ Suggestions & Recommendations 34

Today, communication is one of the gifts of man. It acts as a repository of wisdom, a

Customer satisfaction is a term frequently used in marketing. It is a measure of how products

XIAOMI TECHNOLOGY INDIA PRIVATE LIMITED

Xiaomi Technology India Private Limited is a Subsidiary of

Company's authorized capital stands at Rs 10.0 lakhs and has 10.0%

Redmi is a subsidiary company owned by the

POCO, formerly known as POCO by

Oppo Mobiles India Private Ltd

The brand name "Oppo" was registered in China in

In June 2016, OPPO became the biggest smartphone

Oppo Mobiles India Private Limited is a Private incorporated on 23 November 2013. It is

Realme India Pvt Ltd

realme is a technology brand officially established on

Due to the abilities in cutting-edge technologies of

NARZO (A Sub Brand By REALME)

The Realme Narzo is an Android smartphone series

❖ To find out which brand is more famous and well-known.

❖ To draw a comparison among the mobile phone brands in the market.

❖ To find out influential factor for selecting a particular mobile company.

❖ To analyse the customer satisfaction and problem.

QUALITATIVR RESEARCH :-Qualitative investigate permits you to investigate

QUANTITATIVE RESEARCH :-Quantitative examination will be spellbinding Also gives

Data type Primary & Secondary Data

Sampling Type Judgemental Sampling

Research Tool Questionnaire

Type of Research Descriptive

Data Collection Method Questionnaire

Area MORADABAD, RAMPUR

• To find out which brand is more famous and well-known.

B. Variables Under Study

B.1. Independent Variables

Sensitive data is safe with the company and

People use a particular smartphone brand

Offers and Benefits Different benefits and features provide by

B.2. Dependent Variables

1) To collect the data, the Judgemental Sampling method was used.

2) Sample of 50 people was collected for the survey.

3) Sample collected was on the basis of age and occupation.

3) The questions were designed to be objective and avoid any biases.

SEX Customers contribution

Male Female Others

2. Age distribution of respondents

Age Bracket Customers contribution

Between 10-15 Between 15-20 Between 20-25 Above 25

3. Which Brand have more customers?

Brand Customers Contribution